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Ads.txt
ads.txt (Authorized Digital Sellers) is an initiative from IAB Technology Laboratory. It specifies a text file that companies can host on their web servers, listing the other companies authorized to sell their products or services. This is designed to allow online buyers to check the validity of the sellers from whom they buy, for the purposes of internet fraud prevention. State of adoption By November 2017, more than 44% of publishers had ads.txt files. More than 90,000 sites were using ads.txt, up from 3,500 in September 2017, according to Pixalate. Among the top 1,000 sites that sold programmatic ads, 57 percent had ads.txt files, compared to 16 percent in September, per Pixalate. Latest adoption data per FirstImpression.io's Ads.txt Industry Dashboard: Google has been an active proponent of ads.txt and pushing for faster, widespread adoption by publishers. From the end of October 2017 Google Display & Video 360 only buys inventory from sources identified as authorized sell ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the IAB ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robots
"\n\n\n\n\nThe robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to indicate to visiting web crawlers and other web robots which portions of the site they are allowed to visit.\n\nThis relies on voluntary compliance. Not all robots comply with the standard; email harvesters, spambots, malware and robots that scan for security vulnerabilities may even start with the portions of the website where they have been told to stay out.\n\nThe \"robots.txt\" file can be used in conjunction with sitemaps, another robot inclusion standard for websites.\n History\nThe standard was proposed by Martijn Koster, when working for Nexor in February 1994\n on the ''www-talk'' mailing list, the main communication channel for WWW-related activities at the time. Charles Stross claims to have provoked Koster to suggest robots.txt, after he wrote a badly-behaved web crawler that inadvertently caused a denial-of-service attack on Kost ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Text File
A text file (sometimes spelled textfile; an old alternative name is flatfile) is a kind of computer file that is structured as a sequence of lines of electronic text. A text file exists stored as data within a computer file system. In operating systems such as CP/M and MS-DOS, where the operating system does not keep track of the file size in bytes, the end of a text file is denoted by placing one or more special characters, known as an end-of-file marker, as padding after the last line in a text file. On modern operating systems such as Microsoft Windows and Unix-like systems, text files do not contain any special EOF character, because file systems on those operating systems keep track of the file size in bytes. Most text files need to have end-of-line delimiters, which are done in a few different ways depending on operating system. Some operating systems with record-orientated file systems may not use new line delimiters and will primarily store text files with lines separat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Server
A web server is computer software and underlying hardware that accepts requests via HTTP (the network protocol created to distribute web content) or its secure variant HTTPS. A user agent, commonly a web browser or web crawler, initiates communication by making a request for a web page or other resource using HTTP, and the server responds with the content of that resource or an error message. A web server can also accept and store resources sent from the user agent if configured to do so. The hardware used to run a web server can vary according to the volume of requests that it needs to handle. At the low end of the range are embedded systems, such as a router that runs a small web server as its configuration interface. A high-traffic Internet website might handle requests with hundreds of servers that run on racks of high-speed computers. A resource sent from a web server can be a preexisting file (static content) available to the web server, or it can be generated ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Fraud Prevention
Internet fraud prevention is the act of stopping various types of internet fraud. Due to the many different ways of committing fraud over the Internet, such as stolen credit cards, identity theft, phishing, and chargebacks, users of the Internet, including online merchants, financial institutions and consumers who make online purchases, must make sure to avoid or minimize the risk of falling prey to such scams. The speed and sophistication of the online fraudulent actors continues to grow. According to a 2017 study conducted by LexisNexis, $1.00 lost to fraud costs organizations (merchants, credit card companies and other institutions) between $2.48 to $2.82 – "that means that fraud costs them more than roughly 2 1⁄2 times the actual loss itself." Three constituencies have a direct interest in preventing Internet fraud. First, there is the consumer who may be susceptible to giving away personal information in a phishing scam, or have it be acquired by rogue security software ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Ops Insider
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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