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Young And Rubicam
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Young & Rubicam, founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company. VMLY&R employs more than 7,000 employees in over 75 offices worldwide with principal offices in Kansas City, New York, London, São Paulo, Shanghai, Singapore, and Sydney. In October 2018, the Sudler network combined with VMLY&R, creating VMLY&R Health. In early 2020, Medical, Marketing and Media (MM&M) magazine ranked VMLY&R as No. 18 for North American revenue of healthcare marketing agencies. Jon Cook is CEO, Eric Campbell is global president, Debbi Vandeven is global chief creative officer, and Beth Wade is global chief marketing officer of VMLY&R. History Y&R In 1923, John Orr Young and Raymond Rubicam established a s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Raymond Rubicam
Raymond Rubicam (June 16, 1892 – May 8, 1978) was an American advertising pioneer who co-established the Young & Rubicam (Y&R) advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ... with John Orr Young. He retired from Y&R in 1944 at age 52. Raymond Rubicam's innovative leadership and creativity led many to recognize him as "advertising's statesman." Because his creative concepts and innovations have continued to play an important role in advertising as we know it today many people consider him the "father of modern advertising". Biography As a young copywriter for N.W. Ayer and Son, Rubicam was responsible for some of advertising's most memorable pieces. Steinway's "The Instrument of the Immortals," Squibb's "The Priceless Ingredient," and Rolls-Royce's "No Rol ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chief Executive Officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially an independent legal entity such as a company or nonprofit institution. CEOs find roles in a range of organizations, including public and private corporations, non-profit organizations and even some government organizations (notably state-owned enterprises). The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the business, which may include maximizing the share price, market share, revenues or another element. In the non-profit and government sector, CEOs typically aim at achieving outcomes related to the organization's mission, usually provided by legislation. CEOs are also frequently assigned the role of main manager of the organization and the highest-ranking offic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Peter Georgescu
Peter Andrew Georgescu (born March 9, 1939 in Bucharest) is a Romanian-American business executive, author, and the Chairman Emeritus of Young & Rubicam. Early life and education Peter's father, Valeriu C. Georgescu was the manager of the Romanian Ploesti Oil fields under Standard Oil of New Jersey, Due to this position Valeriu had been asked to spy for the Soviet Union and then asked by the FBI to turn double agent. Georgescu has claimed that, at one point he, his elder brother, Constantin and grandfather were jailed by the new Soviet satellite regime. Concurrently his father, then away on business in New York City, decided to stay in the United States. In 1954 Peter was allowed to leave Romania after his father, having gone to the press at the advice of the U.S. Government, obtained the intervention of Congresswoman Frances Payne Bolton of Ohio and President Dwight Eisenhower. Peter later claimed he was traded along with his brother for unnamed Soviet spies. Also in 1954, shortl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eurocom
Eurocom (formerly Eurocom Entertainment Software) was a British video game developer founded in October 1988 by Mat Sneap, Chris Shrigley, Hugh Binns, Tim Rogers and Neil Baldwin, to specifically develop games for the Nintendo Entertainment System. Eurocom expanded to several other platforms, including Handheld game console, handheld game systems and most major video game consoles. The company was known for its Arcade game, arcade to console ports and games based on licensed properties. They also developed a few original properties, such as ''Magician (video game), Magician'', ''Machine Hunter'', ''40 Winks (video game), 40 Winks'', and ''Sphinx and the Cursed Mummy''. On 23 November 2012, Eurocom laid off around 75% of their 200 employees. On 6 December 2012, the company laid off its remaining staff and ceased operations. Games developed by Eurocom 1990s *''Magician (video game), Magician'' (NES) (1990) *''James Bond Jr.#Video game, James Bond Jr.'' (NES) (1991) *''Lethal Wea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dentsu
Dentsu Inc. ( ja, 株式会社電通 ''Kabushiki-gaisha Dentsū'' or 電通 ''Dentsū'' for short) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues. Dentsu does business with almost every major institution in Japan, accounting for about 28 percent of the national advertising budget. Its connections to the government are so tight that ''The New York Times'' referred to Dentsu as "the unofficial communications department of the governing Liberal Democratic Party", and it has also been likened to the CIA on account of its reach. History Dentsu was originally established as and by Hoshiro Mitsunaga. In 1906, Telegraphic Service Co. became . The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communicatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tourism
Tourism is travel for pleasure or business; also the theory and practice of touring (other), touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tour (other), tours. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be Domestic tourism, domestic (within the traveller's own country) or International tourism, international, and international tourism has both incoming and outgoing implications on a country's balance of payments. Tourism numbers declined as a result of a strong economic slowdown (the late-2000s recession) between the second half of 2008 and the end of 2009, and in consequence of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jamaica
Jamaica (; ) is an island country situated in the Caribbean Sea. Spanning in area, it is the third-largest island of the Greater Antilles and the Caribbean (after Cuba and Hispaniola). Jamaica lies about south of Cuba, and west of Hispaniola (the island containing the countries of Haiti and the Dominican Republic); the British Overseas Territory of the Cayman Islands lies some to the north-west. Originally inhabited by the indigenous Taíno peoples, the island came under Spanish rule following the arrival of Christopher Columbus in 1494. Many of the indigenous people either were killed or died of diseases, after which the Spanish brought large numbers of African slaves to Jamaica as labourers. The island remained a possession of Spain until 1655, when England (later Great Britain) conquered it, renaming it ''Jamaica''. Under British colonial rule Jamaica became a leading sugar exporter, with a plantation economy dependent on the African slaves and later their des ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bribery
Bribery is the Offer and acceptance, offering, Gift, giving, Offer and acceptance, receiving, or Solicitation, soliciting of any item of value to influence the actions of an official, or other person, in charge of a public or legal duty. With regard to governmental operations, essentially, bribery is "Corrupt solicitation, acceptance, or transfer of value in exchange for official action." Gifts of money or other items of value which are otherwise available to everyone on an equivalent basis, and not for dishonest purposes, is not bribery. Offering a discount or a refund to all purchasers is a legal rebate (marketing), rebate and is not bribery. For example, it is legal for an employee of a Public Utilities Commission involved in electric rate regulation to accept a rebate on electric service that reduces their cost for electricity, when the rebate is available to other residential electric customers. However, giving a discount specifically to that employee to influence them to loo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burson-Marsteller
Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe. Operations BCW (Burson Cohn & Wolfe) was the world's third-largest public relations firm by revenue, as of 2018. It employed more than 4,000 people in 42 countries as of 2019. BCW is part of the BCW Group, whose brands include: AxiCom, BWR, Direct Impact, GCI Health, HZ, PSB, Prime Policy Group, and Goodfuse. BCW offers clients creative content and integrated communications services across the following sectors: business-to-business, consumer, corporate, crisis management, corporate social responsibility, healthcare, public affairs, and technology. Donna Imperato serves as global chief executive officer (CEO). She was previously CEO at Cohn & Wolfe. BCW is split into divisions by g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wunderman
Wunderman was a New York City-based global digital agency. It was part of Young & Rubicam Brands and a member of international advertising group WPP Group (). On November 26, 2018, WPP announced it was merging Wunderman with the world's oldest ad agency J. Walter Thompson to form Wunderman Thompson, and the merger was formalized in February 2019. History In 1958, direct marketer Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein (WRK). Founder Lester Wunderman is widely considered to be the creator of modern-day Direct Marketing—a term he first used in 1961. In 1973, Wunderman, Ricotta & Kline was acquired by Young & Rubicam, at the time the world's largest ad agency. In the late 1980s, the group became Wunderman Worldwide. In 1992, the company merged with Cato Johnson to become Wunderman Cato Johnson. In 2000, the firm became part of WPP's $5.7B acquisition of parent Young and Rubicam. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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