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Wuliangye
Wuliangye () is a Chinese ''baijiu'' liquor made from proso millet, maize, glutinous rice, long-grain rice and wheat. Although the formula was developed during the Ming dynasty (1368–1644), the name ''Wuliangye'' was given to it in 1905. Since 1959, the formula has been nationalized and standardized. Wuliangye Yibin is the drink's propriety maker and one of the largest baijiu manufacturers in China. The highest grade of Wuliangye retails for (US$3,375). During the 2019 sales promotion event Singles' Day, Wuliangye sold baijiu products for a reported on online shopping platform Tmall Tmall (), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. It is a platform for local Chinese and international businesses to sell brand-n .... References {{Drink-stub Chinese brands Chinese alcoholic drinks Sichuan cuisine ...
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Wuliangye (December 2019)
Wuliangye () is a Chinese ''baijiu'' liquor made from proso millet, maize, glutinous rice, long-grain rice and wheat. Although the formula was developed during the Ming dynasty (1368–1644), the name ''Wuliangye'' was given to it in 1905. Since 1959, the formula has been nationalized and standardized. Wuliangye Yibin is the drink's propriety maker and one of the largest baijiu manufacturers in China. The highest grade of Wuliangye retails for (US$3,375). During the 2019 sales promotion event Singles' Day, Wuliangye sold baijiu products for a reported on online shopping platform Tmall Tmall (), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. It is a platform for local Chinese and international businesses to sell brand-n .... References {{Drink-stub Chinese brands Chinese alcoholic drinks Sichuan cuisine ...
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Baijiu
''Baijiu'' (), also known as ''shaojiu'' (/), is a colorless Chinese liquor typically coming in between 35% and 60% alcohol by volume (ABV). Each type of baijiu uses its own type of '' qū'' for fermentation to create a distinct and characteristic flavor profile. Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; some southeastern Chinese styles may employ rice or glutinous rice, while other Chinese varieties may use wheat, barley, millet, or Job's tears () in their mash bills. The ''qū'' starter culture used in the production of ''baijiu'' is usually made from pulverized wheat grain or steamed rice.Rong and Fa, Grandiose Survey of Chinese Alcoholic Drinks and Beverages, 2013, Because of its clarity, ''baijiu'' can appear similar to several other East Asian liquors, e.g. Japanese '' shōchū'' (25%) or Korean ''soju'' (20–45%), but it often has a significantly higher alcohol content (35-60%). History No exact ...
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Wuliangye Yibin
Wuliangye Yibin Company Limited () is a Chinese alcoholic beverage company. It specializes in manufacturing ''baijiu'', and is best known for Wuliangye, made from five organic grains: Proso millet, corn, glutinous rice, long grain rice and wheat. Its other trademark liquor spirits offerings include Tiandichun (), Wuliangchun, Wuliangshen, Changsanjiao, Jinliufu, Laozuofang, Liuyanghe, Lianghuchun, and Xiandairen. Wuliangye and Tiandichun are aromatic '' baijius''. Headquartered in Yibin, Sichuan Province, the company distributes its products all over the domestic market, and exports to overseas markets. As of 31 December 2007, the company has eight major subsidiaries A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a sa .... Market share According to an article named "Pouring a Big ...
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Chinese Alcoholic Drinks
There is a long history of alcoholic drinks in China. They include rice and grape wine, beer, whisky and various liquors including ''baijiu'', the most-consumed distilled spirit in the world. Name (''jiǔ'') is the Chinese character referring to any drink containing appreciable quantities of ethanol. Its Old Chinese pronunciation has been reconstructed as ''*tsuʔ'',Baxter, William & al. "Baxter-Sagart Old Chinese reconstruction"p. 151. 20 February 2011. Accessed 5 November 2013. at which point it was generally applied to drinks made from fermented millet. By the time of the first certain use of distillation during the Jin and Southern Song dynasties, the Middle Chinese pronunciation was ''tsjuw''. It is often translated in English as "wine", which misrepresents its current usage. In present-day Mandarin, ''jiǔ'' most commonly refers to pure alcohol, hard liquors, and strong rice wine, while wine and beer are distinguished as ''pútáojiǔ'' (, lit. "grape ''jiu''") and ' ...
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Proso Millet
''Panicum miliaceum'' is a grain crop with many common names, including proso millet, broomcorn millet, common millet, hog millet, Kashfi millet, red millet, and white millet. Archaeobotanical evidence suggests millet was first domesticated about 10,000 BP in Northern China. The crop is extensively cultivated in China, India, Nepal, Russia, Ukraine, Belarus, the Middle East, Turkey, Romania, and the United States, where about half a million acres are grown each year. The crop is notable both for its extremely short lifecycle, with some varieties producing grain only 60 days after planting, and its low water requirements, producing grain more efficiently per unit of moisture than any other grain species tested. The name "proso millet" comes from the pan-Slavic general and generic name for millet ( sh-Latn-Cyrl, separator=/, proso, просо, cs, proso, pl, proso, russian: просо). Proso millet is a relative of foxtail millet, pearl millet, maize, and sorghum within the gra ...
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Maize
Maize ( ; ''Zea mays'' subsp. ''mays'', from es, maíz after tnq, mahiz), also known as corn (North American and Australian English), is a cereal grain first domesticated by indigenous peoples in southern Mexico about 10,000 years ago. The leafy stalk of the plant produces pollen inflorescences (or "tassels") and separate ovuliferous inflorescences called ears that when fertilized yield kernels or seeds, which are fruits. The term ''maize'' is preferred in formal, scientific, and international usage as a common name because it refers specifically to this one grain, unlike ''corn'', which has a complex variety of meanings that vary by context and geographic region. Maize has become a staple food in many parts of the world, with the total production of maize surpassing that of wheat or rice. In addition to being consumed directly by humans (often in the form of masa), maize is also used for corn ethanol, animal feed and other maize products, such as corn starch and ...
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Glutinous Rice
Glutinous rice (''Oryza sativa var. glutinosa''; also called sticky rice, sweet rice or waxy rice) is a type of rice grown mainly in Southeast and East Asia, and the northeastern regions of South Asia, which has opaque grains, very low amylose content, and is especially sticky when cooked. It is widely consumed across Asia. It is called glutinous ( la, glūtinōsus) in the sense of being glue-like or sticky, and not in the sense of containing gluten (which it does not). While often called ''sticky rice'', it differs from non-glutinous strains of japonica rice which also become sticky to some degree when cooked. There are numerous cultivars of glutinous rice, which include ''japonica'', ''indica'' and ''tropical japonica'' strains. History In China, glutinous rice has been grown for at least 2,000 years. However, researchers believe that glutinous rice distribution appears to have been culturally influenced and closely associated with the early southward migration and distribu ...
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Rice
Rice is the seed of the grass species ''Oryza sativa'' (Asian rice) or less commonly ''Oryza glaberrima ''Oryza glaberrima'', commonly known as African rice, is one of the two domesticated rice species. It was first domesticated and grown in West Africa around 3,000 years ago. In agriculture, it has largely been replaced by higher-yielding Asian r ...'' (African rice). The name wild rice is usually used for species of the genera ''Zizania (genus), Zizania'' and ''Porteresia'', both wild and domesticated, although the term may also be used for primitive or uncultivated varieties of ''Oryza''. As a cereal, cereal grain, domesticated rice is the most widely consumed staple food for over half of the world's World population, human population,Abstract, "Rice feeds more than half the world's population." especially in Asia and Africa. It is the agricultural commodity with the third-highest worldwide production, after sugarcane and maize. Since sizable portions of sugarcane and ma ...
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Wheat
Wheat is a grass widely cultivated for its seed, a cereal grain that is a worldwide staple food. The many species of wheat together make up the genus ''Triticum'' ; the most widely grown is common wheat (''T. aestivum''). The archaeological record suggests that wheat was first cultivated in the regions of the Fertile Crescent around 9600 BCE. Botanically, the wheat kernel is a type of fruit called a caryopsis. Wheat is grown on more land area than any other food crop (, 2014). World trade in wheat is greater than for all other crops combined. In 2020, world production of wheat was , making it the second most-produced cereal after maize. Since 1960, world production of wheat and other grain crops has tripled and is expected to grow further through the middle of the 21st century. Global demand for wheat is increasing due to the unique viscoelastic and adhesive properties of gluten proteins, which facilitate the production of processed foods, whose consumption is inc ...
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Ming Dynasty
The Ming dynasty (), officially the Great Ming, was an Dynasties in Chinese history, imperial dynasty of China, ruling from 1368 to 1644 following the collapse of the Mongol Empire, Mongol-led Yuan dynasty. The Ming dynasty was the last orthodox dynasty of China ruled by the Han Chinese, Han people, the majority ethnic group in China. Although the primary capital of Beijing fell in 1644 to a rebellion led by Li Zicheng (who established the short-lived Shun dynasty), numerous rump state, rump regimes ruled by remnants of the House of Zhu, Ming imperial family—collectively called the Southern Ming—survived until 1662. The Ming dynasty's founder, the Hongwu Emperor (r. 1368–1398), attempted to create a society of self-sufficient rural communities ordered in a rigid, immobile system that would guarantee and support a permanent class of soldiers for his dynasty: the empire's standing army exceeded one million troops and the naval history of China, navy's dockyards in Nanjin ...
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Singles' Day
The Singles' Day () or Double 11 (), originally called Bachelors' Day, is a Chinese unofficial holiday and shopping season that celebrates people who are not in a relationship. The date, 11 November (11/11), was chosen because the numeral 1 resembles a bare stick (), which is Chinese Internet slang for an unmarried man who does not add 'branches' to the family tree. The four '1's also abstractly refer to the demographic group of single people. Ironically, the holiday has become a popular date on which to celebrate relationships: more than 4,000 couples got married in Beijing on this date in 2011, far greater than the daily average of 700 marriages. Originally, the date was celebrated as a cynical response to traditional couple-centric festivals by a small group of college bachelors. However, in 2009 Alibaba's CEO Daniel Zhang began to use the day as a 24-hour shopping holiday festival that offered online shopping discounts and offline entertainment. The holiday has now become ...
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Tmall
Tmall (), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. It is a platform for local Chinese and international businesses to sell brand-name goods to consumers in Greater China. It has over 500 million monthly active users, as of February 2018. In the last few years, it has opened its features to brands, not only for online sales but also for developing brand awareness. According to Alexa Rank, it is the third most visited website globally in 2021. History Tmall.com was first introduced by Taobao in April 2008 as Taobao Mall (), a dedicated B2C platform within its consumer e-commerce website. The key difference between Tmall and Taobao is Tmall is a B2C platform but Taobao is C2C. In November 2010, Taobao Mall launched an independent web domain, tmall.com, to differentiate listings by its merchants, who are either brand owners or authorized distributors, from Taobao's C2C ...
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