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Tmall (), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from
Taobao Taobao () is a Chinese online shopping platform. It is headquartered in Hangzhou and is owned by Alibaba. According to Alexa rank, it is the eighth most-visited website globally in 2021. Taobao.com was registered on April 21, 2003 by Alibaba Cl ...
, operated in China by Alibaba Group. It is a platform for local Chinese and international businesses to sell brand-name goods to consumers in
Greater China Greater China is an informal geographical area that shares commercial and cultural ties with the Han Chinese people. The notion of "Greater China" refers to the area that usually encompasses Mainland China, Hong Kong, Macau, and Taiwan in East A ...
. It has over 500 million
monthly active users Active users is a measurement metric that is commonly used to measure the level of engagement for a particular product or object, by quantifying the number of active interactions from visitors within a relevant range of time (daily, weekly and m ...
, as of February 2018. In the last few years, it has opened its features to brands, not only for online sales but also for developing brand awareness. According to Alexa Rank, it is the third most visited website globally in 2021.


History

Tmall.com was first introduced by Taobao in April 2008 as Taobao Mall (), a dedicated B2C platform within its consumer
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
website. The key difference between Tmall and Taobao is Tmall is a B2C platform but Taobao is C2C. In November 2010, Taobao Mall launched an independent web domain, tmall.com, to differentiate listings by its merchants, who are either brand owners or authorized distributors, from Taobao's
C2C Trenitalia c2c Limited,Companies House extract company no 789726 ...
merchants. Meanwhile, it kicked off a US$30 million advertising campaign to raise brand awareness among consumers. It also announced an enhanced focus on product verticals and improvements in shopping experience. In June 2011, Alibaba Group Chairman and CEO
Jack Ma Jack Ma Yun (; born 10 September 1964) is a Chinese business magnate, investor and philanthropist. He is the co-founder and former executive chairman of Alibaba Group, a multinational technology conglomerate. In addition, he co-founded Yunfen ...
announced a major restructuring of Taobao through an internal email. It was reorganized into three separate companies. As a result, Tmall.com became an independent business under Alibaba Group. The other two businesses that resulted from the reorganization are
Taobao Marketplace Taobao () is a Chinese online shopping platform. It is headquartered in Hangzhou and is owned by Alibaba. According to Alexa rank, it is the eighth most-visited website globally in 2021. Taobao.com was registered on April 21, 2003 by Alibaba C ...
(a C2C marketplace) and eTao (a shopping search engine). The move was said to be necessary for Taobao to "meet competitive threats that emerged in the past two years during which the Internet and e-commerce landscape has changed dramatically". In October 2011, Tmall.com experienced two successive waves of online rioting since it significantly increased fees on online vendors. The service fees raised from 6,000 yuan ($940) to 60,000 yuan ($9,400) a year, and a compulsory fixed sum deposit gone from 10,000 yuan ($1,570) to up to 150,000 yuan ($23,500). According to Tmall.com, the price increase was intended to help weed out merchants that are too often a source of fakes, shoddy products and poor customer service. Stores that earn top ratings for service and quality from customers and high sales volumes are entitled to partial or full refunds. On January 11, 2012, TMall.com officially changed its Chinese name to Tiān Māo (天猫), the Chinese pronunciation of Tmall, which literally means “sky cat”. Tmall occupied 51.3% Chinese B2C market online product sales share in Q1 2013. In February 2014, Alibaba launched Tmall Global as a cross-border marketplace for foreign brands and merchants to sell directly to Chinese consumers. The cross-border model requires merchants no longer to have a legal entity in China nor hold stock in the country. Some of the biggest flagship stores on Tmall Global include Costco from the US and dm-drogerie markt from Germany. After
Houston Rockets The Houston Rockets are an American professional basketball team based in Houston. The Rockets compete in the National Basketball Association (NBA) as a member team of the league's Western Conference Southwest Division. The team plays its ho ...
general manager's tweet about Hong Kong, Tmall delisted any items related to the organization from its sites.


Metrics

Tmall.com was registered on October 17, 1997, with Alibaba Cloud Computing (Beijing) Co., Ltd. Tmall currently features more than 70,000 international and Chinese brands from more than 50,000 merchants and serves more than 180 million buyers. Tmall.com ranked number one among all Chinese B2C retail websites for 2010 in terms of transaction volume, with a gross merchandise volume of RMB30 billion – about three times the amount facilitated by 360buy, its closest competitor. The site accounts for a 47.6% share of the B2C online retail market in China, followed by 16.2% of 360buy and 4.8% of Amazon.cn. According to
Alexa Alexa may refer to: Technology *Amazon Alexa, a virtual assistant developed by Amazon * Alexa Internet, a defunct website ranking and traffic analysis service * Arri Alexa, a digital motion picture camera People *Alexa (name), a given name and ...
, as of June 2021, Tmall.com was the 3rd most visited website in the world and the 1st most visited website in China.


Features

Alipay Alipay () is a third-party mobile and online payment platform, established in Hangzhou, China in February 2004 by Alibaba Group and its founder Jack Ma. In 2015, Alipay moved its headquarters to Pudong, Shanghai, although its parent company An ...
, an
escrow An escrow is a contractual arrangement in which a third party (the stakeholder or escrow agent) receives and disburses money or property for the primary transacting parties, with the disbursement dependent on conditions agreed to by the transacti ...
-based online payment platform owned by Alibaba Group, is the preferred payment solution for transactions on Tmall.com. As on Taobao Marketplace, the C2C e-commerce platform under Alibaba Group, buyers and sellers can communicate prior to the purchase through AliWangWang (), its proprietary embedded
instant messaging Instant messaging (IM) technology is a type of online chat allowing real-time text transmission over the Internet or another computer network. Messages are typically transmitted between two or more parties, when each user inputs text and trigge ...
program. It has become a habit among Chinese online shoppers to “chat” with the sellers or their customer service team through AliWangWang to inquire about products, engage in bargaining, etc. prior to purchase.. Unlike online sales on marketplaces like Amazon, the operation of a TMall shop requires a specialized and dedicated cross-functional team. Such a team can either be employed by the merchant inhouse or, as in most cases, is managed through a certified Tmall Partner Agency ("TP") which operates the store on an ongoing basis on behalf of the shop owner. Since 2017, TMall decided to provide merchants with a dedicated channel meant to support them with their new launches, called TMall Heybox. TMall Heybox offers vendors tremendous a large set of highly sophisticated digital marketing tools. Moreover, TMall HeyDrop raffle tool and TMall Heybox’s product trial tool can be very useful for enhancing brand awareness and collect shoppers’ feedback about their newly launched items.


Vietnam

Alipay entered
Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...
in 2010, with network up to 21,000. Ant Financial hopes that their network in Vietnam could help Chinese order, tourists, that are heading to Vietnam.Currently in Vietnam, to pay via alipay, you can us
Davitrans
the address of a company specializing in Chinese purchases.


References


External links


Official website
{{Alibaba Group Alibaba Group Online auction websites of China Internet properties established in 2008 2008 establishments in China Chinese brands