|
We Love Our Lamb Campaign
The We Love Our Lamb campaign is a domestic marketing campaign launched by Meat and Livestock Australia (MLA) in 2004, that focuses on issues concerning lamb consumption primarily through comedic means. When the efforts to reinvent and reposition lamb as a modern meat for the Australian market started to lose traction, a new challenge arose to modernise the consumption of lamb. In response to the challenge of marketing lamb, in 1999 the MLA resolved to centralise mainstream cuts and attempted to rekindle consumer demands by appealing to families. The subsequent 'We Love our Lamb' was aimed at becoming Australia's national meat. The campaign is a continuation strategy – a method of scheduling advertising at regular intervals – that established itself in 1999 to promote and celebrate lamb in conjunction with Australia Day. The campaign sought to position lamb as the 'national meat' on Australia Day in order to suggest an affiliation between lamb and the barbecues that are histo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Campaign
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, smaller islands. With an area of , Australia is the largest country by area in Oceania and the world's List of countries and dependencies by area, sixth-largest country. Australia is the oldest, flattest, and driest inhabited continent, with the least fertile soils. It is a Megadiverse countries, megadiverse country, and its size gives it a wide variety of landscapes and climates, with Deserts of Australia, deserts in the centre, tropical Forests of Australia, rainforests in the north-east, and List of mountains in Australia, mountain ranges in the south-east. The ancestors of Aboriginal Australians began arriving from south east Asia approximately Early human migrations#Nearby Oceania, 65,000 years ago, during the Last Glacial Period, last i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Food Marketing
Food marketing brings together the food producer and the consumer through a chain of marketing activities. Background Pomeranz & Adler, 2015, defines food marketing as a chain of marketing activities that takes place within the food system between a food organisation and the consumer. This has the potential to be a complicated procedure, as there are many processes that are used prior to the sale the food product. These include food processing, wholesaling, retailing, food service and transport. Due to these many processes, a multitude of organisations have to be involved in the sale of one food product. For example, approximately fifty-six organisations are involved in the making of one can of chicken noodle soup. These organisations not only include the processors who make the ingredients for the product, but also involve the companies who manufacture the cans, print the labels and transport the product. Therefore, on a global scale, the food marketing industry is one of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vegetarian
Vegetarianism is the practice of abstaining from the consumption of meat (red meat, poultry, seafood, insects, and the flesh of any other animal). It may also include abstaining from eating all by-products of animal slaughter. Vegetarianism may be adopted for various reasons. Many people object to eating meat out of respect for sentient animal life. Such ethical motivations have been codified under various religious beliefs as well as animal rights advocacy. Other motivations for vegetarianism are health-related, political, environmental, cultural, aesthetic, economic, taste-related, or relate to other personal preferences. There are many variations of the vegetarian diet: an ovo-lacto vegetarian diet includes both eggs and dairy products, an ovo-vegetarian diet includes eggs but not dairy products, and a lacto-vegetarian diet includes dairy products but not eggs. As the strictest of vegetarian diets, a vegan diet excludes all animal products, and can be accompanied by ab ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Moses
Moses hbo, מֹשֶׁה, Mōše; also known as Moshe or Moshe Rabbeinu (Mishnaic Hebrew: מֹשֶׁה רַבֵּינוּ, ); syr, ܡܘܫܐ, Mūše; ar, موسى, Mūsā; grc, Mωϋσῆς, Mōÿsēs () is considered the most important prophet in Judaism and one of the most important prophets in Christianity In Christianity, the figures widely recognised as prophets are those mentioned as such in the Old Testament and the New Testament. It is believed that prophets are chosen and called by God. This article lists such prophets. The first list bel ..., Prophets and messengers in Islam, Islam, the Druze faith, the Baháʼí Faith and Table of prophets of Abrahamic religions, other Abrahamic religions. According to both the Bible and the Quran, Moses was the leader of the Israelites and Law of Moses, lawgiver to whom the Mosaic authorship, authorship, or "acquisition from heaven", of the Torah (the first five books of the Bible) is attributed. According to the Book of E ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aphrodite
Aphrodite ( ; grc-gre, Ἀφροδίτη, Aphrodítē; , , ) is an ancient Greek goddess associated with love, lust, beauty, pleasure, passion, and procreation. She was syncretized with the Roman goddess . Aphrodite's major symbols include myrtles, roses, doves, sparrows, and swans. The cult of Aphrodite was largely derived from that of the Phoenician goddess Astarte, a cognate of the East Semitic goddess Ishtar, whose cult was based on the Sumerian cult of Inanna. Aphrodite's main cult centers were Cythera, Cyprus, Corinth, and Athens. Her main festival was the Aphrodisia, which was celebrated annually in midsummer. In Laconia, Aphrodite was worshipped as a warrior goddess. She was also the patron goddess of prostitutes, an association which led early scholars to propose the concept of "sacred prostitution" in Greco-Roman culture, an idea which is now generally seen as erroneous. In Hesiod's ''Theogony'', Aphrodite is born off the coast of Cythera from the foam (, ) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zeus
Zeus or , , ; grc, Δῐός, ''Diós'', label=Genitive case, genitive Aeolic Greek, Boeotian Aeolic and Doric Greek#Laconian, Laconian grc-dor, Δεύς, Deús ; grc, Δέος, ''Déos'', label=Genitive case, genitive el, Δίας, ''Días'' () is the sky father, sky and thunder god in ancient Greek religion, who rules as king of the gods on Mount Olympus. His name is cognate with the first element of his ancient Roman religion, Roman interpretatio graeca, equivalent Jupiter (mythology), Jupiter.''Larousse Desk Reference Encyclopedia'', The Book People, Haydock, 1995, p. 215. His mythology and powers are similar, though not identical, to those of Indo-European deities such as Jupiter, Perkūnas, Perun, Indra, Dyaus, and Zojz (deity), Zojz. Entry: "Dyaus" Zeus is the child of Cronus and Rhea (mythology), Rhea, the youngest of his siblings to be born, though sometimes reckoned the eldest as the others required disgorging from Cronus's stomach. In most traditions, he is m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buddha
Siddhartha Gautama, most commonly referred to as the Buddha, was a śramaṇa, wandering ascetic and religious teacher who lived in South Asia during the 6th or 5th century BCE and founded Buddhism. According to Buddhist tradition, he was born in Lumbini, in what is now Nepal, to royal parents of the Shakya clan, but Great Renunciation, renounced his Householder (Buddhism), home life to live as a wandering ascetic ( sa, śramaṇa). After leading a life of begging, asceticism, and meditation, he attained Enlightenment in Buddhism, enlightenment at Bodh Gaya in what is now India. The Buddha thereafter wandered through the lower Indo-Gangetic Plain, teaching and building a Sangha, monastic order. He taught a Middle Way between sensual indulgence and severe asceticism, leading to Nirvana (Buddhism), Nirvana, that is, Vimutti, freedom from Avidyā (Buddhism), ignorance, Upādāna, craving, Saṃsāra (Buddhism), rebirth, and suffering. His teachings are summarized in the Noble ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jesus
Jesus, likely from he, יֵשׁוּעַ, translit=Yēšūaʿ, label=Hebrew/Aramaic ( AD 30 or 33), also referred to as Jesus Christ or Jesus of Nazareth (among other names and titles), was a first-century Jewish preacher and religious leader; he is the central figure of Christianity, the world's largest religion. Most Christians believe he is the incarnation of God the Son and the awaited Messiah (the Christ) prophesied in the Hebrew Bible. Virtually all modern scholars of antiquity agree that Jesus existed historically. Research into the historical Jesus has yielded some uncertainty on the historical reliability of the Gospels and on how closely the Jesus portrayed in the New Testament reflects the historical Jesus, as the only detailed records of Jesus' life are contained in the Gospels. Jesus was a Galilean Jew who was circumcised, was baptized by John the Baptist, began his own ministry and was often referred to as "rabbi". Jesus debated with fellow Jews on ho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ganesha
Ganesha ( sa, गणेश, ), also known as Ganapati, Vinayaka, and Pillaiyar, is one of the best-known and most worshipped deities in the Hindu pantheon and is the Supreme God in Ganapatya sect. His image is found throughout India. Hindu denominations worship him regardless of affiliations. Devotion to Ganesha is widely diffused and extends to Jains and Buddhists and includes Nepal, Sri Lanka, Thailand, Indonesia (Java and Bali), Singapore, Malaysia, Philippines, and Bangladesh and in countries with large ethnic Indian populations including Fiji, Guyana, Mauritius, and Trinidad and Tobago. Although Ganesha has many attributes, he is readily identified by his elephant head. He is widely revered, more specifically, as the remover of obstacles and thought to bring good luck; the patron of arts and sciences; and the deva of intellect and wisdom. As the god of beginnings, he is honoured at the start of rites and ceremonies. Ganesha is also invoked as a patron of letters ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deity
A deity or god is a supernatural being who is considered divine or sacred. The ''Oxford Dictionary of English'' defines deity as a god or goddess, or anything revered as divine. C. Scott Littleton defines a deity as "a being with powers greater than those of ordinary humans, but who interacts with humans, positively or negatively, in ways that carry humans to new levels of consciousness, beyond the grounded preoccupations of ordinary life". Religions can be categorized by how many deities they worship. Monotheistic religions accept only one deity (predominantly referred to as "God"), whereas polytheistic religions accept multiple deities. Henotheistic religions accept one supreme deity without denying other deities, considering them as aspects of the same divine principle. Nontheistic religions deny any supreme eternal creator deity, but may accept a pantheon of deities which live, die and may be reborn like any other being. Although most monotheistic religions traditionall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hindu
Hindus (; ) are people who religiously adhere to Hinduism.Jeffery D. Long (2007), A Vision for Hinduism, IB Tauris, , pages 35–37 Historically, the term has also been used as a geographical, cultural, and later religious identifier for people living in the Indian subcontinent. The term ''"Hindu"'' traces back to Old Persian which derived these names from the Sanskrit name ''Sindhu'' (सिन्धु ), referring to the river Indus. The Greek cognates of the same terms are "''Indus''" (for the river) and "''India''" (for the land of the river). The term "''Hindu''" also implied a geographic, ethnic or cultural identifier for people living in the Indian subcontinent around or beyond the Sindhu (Indus) River. By the 16th century CE, the term began to refer to residents of the subcontinent who were not Turkic or Muslims. Hindoo is an archaic spelling variant, whose use today is considered derogatory. The historical development of Hindu self-identity within the local In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
.jpg "Click for more on -> Food Marketing")
.jpg "Click for more on -> Buddha")
.jpg "Click for more on -> Hindu")