Whitemagic Technology
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Whitemagic Technology
WhiteMagic is a display technology developed by Sony and first used in Sony Xperia P. It adds one more white subpixel to conventional RGB pixel, making every pixels consists of RGBW sub-pixels. Display technology Sony claims that as white sub-pixel have higher light-penetrating capability, it can provide same level of brightness with fewer back-lit, and thus able to save energy. The display becomes up to twice as bright and up to twice as power efficient when using this technology. It totally eliminates the problem of sunlight visibility, providing the most clear sunlight legibility while saving power and not causing any heating problems. Traditional LCDs can save a lot of power by displaying mostly black and white colors but a LCD with WhiteMagic one can save even 50% more power using those colors... Sony dedicated a tiny blog post to this, while more detailed ones can be found too. The technology had also been showcased by other companies like Japan Display. With WhiteMagic, ev ...
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Sony
, commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional electronic products, the largest video game console company and the largest video game publisher. Through Sony Entertainment Inc, it is one of the largest music companies (largest music publisher and second largest record label) and the third largest film studio, making it one of the most comprehensive media companies. It is the largest technology and media conglomerate in Japan. It is also recognized as the most cash-rich Japanese company, with net cash reserves of ¥2 trillion. Sony, with its 55 percent market share in the image sensor market, is the largest manufacturer of image sensors, the second largest camera manufacturer, and is among the semiconductor sales leaders. It is the world's largest player in the premium TV market for ...
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Sony Xperia P
The Sony Xperia P is an Android smartphone produced by Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professiona ... that sits above the Xperia U and below the Xperia S. It was announced at Mobile World Congress 2012 alongside the Xperia U and Xperia S. Hardware Screen The Xperia P has a 4-inch screen of QHD (960 x 540) resolution with " Whitemagic technology". The addition of White magic technology to the display is done by adding another white sub-pixel at hardware level along with basic RGB pixels (RGBW). This facilitates optimum of 960 nits of brightness which makes it best of its class. According to claims by Sony officials, this technology increases the battery life by a great extent. The device's exterior design resembles that of the Xperia S. Camera The Xperia P comes wi ...
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Subpixel
In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a raster image, or the smallest point in an all points addressable display device. In most digital display devices, pixels are the smallest element that can be manipulated through software. Each pixel is a sample of an original image; more samples typically provide more accurate representations of the original. The intensity of each pixel is variable. In color imaging systems, a color is typically represented by three or four component intensities such as red, green, and blue, or cyan, magenta, yellow, and black. In some contexts (such as descriptions of camera sensors), ''pixel'' refers to a single scalar element of a multi-component representation (called a ''photosite'' in the camera sensor context, although ''sensel'' is sometimes used), while in yet other contexts (like MRI) it may refer to a set of component intensities for a spatial position. Etymology The w ...
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Japan Display
, commonly called by its abbreviated name, JDI, is the Japanese Display device, display technology joint venture formed by the merger of the small and medium-sized Liquid-crystal display, liquid crystal display businesses of Sony, Toshiba, and Hitachi. As of March 2014, JDI was one of the major display suppliers to Apple Inc., Apple's iPhone. Also, it was a key supplier to Nintendo Switch, along with Sharp Corporation, until 2017. As of 2020, JDI has research and production of three types of displays ongoing under its operation: LCD, OLED, and microLED. History On August 31, 2011, Sony, Toshiba, and Hitachi agreed to a merger of their respective small-to-medium-sized Liquid-crystal display, LCD businesses, supported by an investment of two hundred billion yen from INCJ. Soon after, INCJ and Panasonic also began talks on the acquisition of one of Panasonic's factories. JDI has started its operation on April 1, 2012 after it had finalized the agreement between the stakeholders on ...
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PenTile
PenTile matrix is a family of patented subpixel matrix schemes used in electronic device displays. PenTile is a trademark of Samsung. PenTile matrices are used in AMOLED and LCD displays. These subpixel layouts are specifically designed to operate with proprietary algorithms for subpixel rendering embedded in the display driver, allowing plug and play compatibility with conventional RGB (Red-Green-Blue) stripe panels. Overview "PenTile Matrix" (a neologism from wiktionary:penta-, penta-, meaning "five" in Greek and tile) describes the geometric layout of the prototypical subpixel arrangement developed in the early 1990s. The layout consists of a quincunx comprising two red subpixels, two green subpixels, and one central blue subpixel in each unit cell. It was inspired by biomimicry of the human retina which has nearly equal numbers of L and M type cone cells, but significantly fewer S cones. As the S cones are primarily responsible for perceiving blue colors, which do not appr ...
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Sub-pixel Density
In digital imaging, a pixel (abbreviated px), pel, or picture element is the smallest addressable element in a raster image, or the smallest point in an all points addressable display device. In most digital display devices, pixels are the smallest element that can be manipulated through software. Each pixel is a sample of an original image; more samples typically provide more accurate representations of the original. The intensity of each pixel is variable. In color imaging systems, a color is typically represented by three or four component intensities such as red, green, and blue, or cyan, magenta, yellow, and black. In some contexts (such as descriptions of camera sensors), ''pixel'' refers to a single scalar element of a multi-component representation (called a ''photosite'' in the camera sensor context, although '' sensel'' is sometimes used), while in yet other contexts (like MRI) it may refer to a set of component intensities for a spatial position. Etymology T ...
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Quattron
Quattron is the brand name of an LCD color display technology produced by Sharp Electronics. In addition to the standard RGB (Red, Green, and Blue) color subpixels, the technology utilizes a yellow fourth color subpixel (RGBY) which Sharp claims increases the range of displayable colors, and which may mimic more closely the way the brain processes color information. The screen is a form of multi-primary color display, other forms of which have been developed in parallel to Sharp's version. The technology is used in Sharp's Aquos LCD TV product line, particularly in models with screens 40 inches across and larger. It was at first introduced as “sub-pixel color technology” and then later coined into Quattron technology by Linda Lim from Sharp Malaysia. The technology, distinct from the product line, has been advertised featuring George Takei as the spokesperson in the debut commercial, in which he uses his catchphrase "Oh My". Another commercial had Takei advertising th ...
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