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Website Monetization
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing. The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience. Additionally, aside from typical ad display and various advertising generated revenue, some webmasters or site owners utilize Lead Generation to monetize Internet traffic to a website by creating leads or inquiries from submission forms or phone calls from interested ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Monetization
Monetization ( also spelled monetisation) is, broadly speaking, the process of converting something into money. The term has a broad range of uses. In banking, the term refers to the process of converting or establishing something into legal tender. While it usually refers to the coining of currency or the printing of banknotes by central banks, it may also take the form of a promissory currency. The term "monetization" may also be used informally to refer to exchanging possessions for cash or cash equivalents, including selling a security interest, charging fees for something that used to be free, or attempting to make money on goods or services that were previously unprofitable or had been considered to have the potential to earn profits. And data monetization refers to a spectrum of ways information assets can be converted into economic value. Another meaning of "monetization" denotes the process by which the U.S. Treasury accounts for the face value of outstanding coinage. Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Advertising Networks
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives. Overview The advertising network market is a large and growing market, with Internet advertising revenues expected to grow from $135.42 bn in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
In-text Advertising
In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units. Description Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context (e.g., AdSense, Google AdSense), in-text advertising places hyperlinks directly into the text of the webpage. In-text advertising is commonly available from In-Text Ad Networks like Kontera using technology such as IntelliTXT, or offered by publishers using Ad Serving technology from PowerLinks Media. Advertising Model In text advertising commonly works on a pay-per-click (PPC) model, which means that each time a website visitor clicks on an In-text ad, the websites owner gets paid by the advertiser. Other models include cost per impression (CPM), cost per action CPA and cost per play CPP for multimedia content ads (also known as Pay per play, Pay Per Play (PPP)) Criticism The us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
In-image Advertising
In-image advertising is a form of contextual advertising where specific images on a website are matched with related advertisements. Description In-image advertising uses “data about the image, its tags, and the surrounding content to match images with ads that are contextually relevant.” Once a website owner integrates the scripts onto their publishing systems, site visitors can move their mouse over the images or look at an image for a certain amount of time to reveal an ad. Most in-image advertising have the following characteristics: # When a user mouses over an image on a website, a small overlay on the lower segment of the image appears. # The overlay can be closed out by the user. # Some in-image ad technologies produce a pop-up box when visitors mouse over images. # Clicking on the text of an in-image advertisement directs users to a new page. In-image ads were first introduced by GumGum in February, 2008, as a way for publishers to pay image licensing fees on an a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Affiliate Marketing
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral. Affiliate marketers may use a variety of methods to generate these sales, including organic search engine optimization, paid search engine marketing, e-mail marketing, content marketing, display advertising, organic social media marketing, and more. Though the largest companies run their own affiliate networks (for example Amazon), most merchants join affiliate networks which provide reporting tools and payment processing. History Origin The concept of revenue sharing—paying commission for referred business—predates affiliat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PayPal
PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper methods such as checks and money orders. The company operates as a payment processor for online vendors, auction sites and many other commercial users, for which it charges a fee. Established in 1998 as Confinity, PayPal went public through an IPO in 2002. It became a wholly owned subsidiary of eBay later that year, valued at $1.5 billion. In 2015 eBay spun off PayPal to its shareholders, and PayPal became an independent company again. The company was ranked 143rd on the 2022 Fortune 500 of the largest United States corporations by revenue. History Early history PayPal was originally established by Max Levchin, Peter Thiel, and Luke Nosek in December 1998 as Confinity, a company that developed security software for hand-held de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Creative Market
Creative Market is an online marketplace for community-generated design assets. The company sells graphics, WordPress themes, stock photography, and other digital goods for use by web creatives. Creative Market has over one million users and more than 250,000 purchasable items. It was founded in 2012 by Aaron Epstein, Chris Williams, and Darius A. Monsef IV in San Francisco, California. Creative Market has undergone three investment rounds, raising funds from notable Silicon Valley investors including 500 Startups, Y Combinator, CrunchFund, SV Angel, and Alexis Ohanian. In February 2014, the company was acquired by American multinational software corporation Autodesk for an undisclosed amount. History Creative Market first began in 2011 as a venture between Aaron Epstein, Chris Williams, and Darius A. Monsef IV. Epstein, Williams, and Monsef were the co-founders of COLOURlovers, a Y Combinator-backed social network service that provides color inspiration for both personal and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Of Warcraft
''World of Warcraft'' (''WoW'') is a massively multiplayer online role-playing game (MMORPG) released in 2004 by Blizzard Entertainment. Set in the ''Warcraft'' fantasy universe, ''World of Warcraft'' takes place within the world of Azeroth (world), Azeroth, approximately four years after the events of the previous game in the series, ''Warcraft III: The Frozen Throne.'' The game was announced in 2001, and was released for the 10th anniversary of the ''Warcraft'' franchise on November 23, 2004. Since launch, ''World of Warcraft'' has had nine major expansion packs: ''The Burning Crusade'' (2007), ''Wrath of the Lich King'' (2008), ''World of Warcraft: Cataclysm, Cataclysm'' (2010), ''Mists of Pandaria'' (2012), ''Warlords of Draenor'' (2014), ''World of Warcraft: Legion, Legion'' (2016), ''Battle for Azeroth'' (2018), ''World of Warcraft: Shadowlands, Shadowlands'' (2020), and ''World of Warcraft: Dragonflight, Dragonflight'' (2022). Similar to other MMORPGs, the game allows ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital media, digital subscribers. It also is a producer of popular podcasts such as ''The Daily (podcast), The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones (publisher), George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won List of Pulitzer Prizes awarded to The New York Times, 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national "newspaper of record". For print it is ranked List of newspapers by circulation, 18th in the world by circulation and List of newspapers in the United States, 3rd in the U.S. The paper is owned by the New York Times Company, which is Public company, publicly traded. It has been governed by the Sulzberger family since 189 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in the broadsheet format and online. The ''Journal'' has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The ''Journal'' is regarded as a newspaper of record, particularly in terms of business and financial news. The newspaper has won 38 Pulitzer Prizes, the most recent in 2019. ''The Wall Street Journal'' is one of the largest newspapers in the United States by circulation, with a circulation of about 2.834million copies (including nearly 1,829,000 digital sales) compared with ''USA Today''s 1.7million. The ''Journal'' publishes the luxury news and lifestyle magazine ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Survata
Upwave, formerly Survata, is a marketing analytics company based in San Francisco, California. It is the leading Analytics Platform that provides software and data to plan, measure and optimize brand marketing. Upwave rebranded from Survata in September 2020. Upwave’s data has been featured in outlets such as: Forbes, CBS News, The New York Times, Los Angeles Times anUSA Today The company rebranded from Survata to Upwave in September 2020. History Upwave was founded by Chris Kelly, former McKinsey consultant and Matrix Partners analyst, who started the company in response to the difficulty he had as a buyer of marketing analytics. Upwave was a member of the Summer 2012 Y Combinator class. In June 2013, they raised a $1.5 million seed round from PivotNorth Capital and Uncork Capital,Yuliya Chernova"Y Combinator Grad Survata Looks to Take a Bite Out of Online Research Market".Dow Jones VentureWire, 6/4/2013. and in June 2015 Upwave raised an additional $6 million in a Series A ro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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