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Webisode Series
A webisode (portmanteau of "web" and "episode") is an episode of a series that is distributed as part of a web series or on streaming television. It is available as either for download or in streaming, as opposed to first airing on broadcast or cable television. The format can be used as a preview, a promotion, as part of a collection of shorts, or a commercial. A webisode may or may not have been broadcast on TV. What defines it is its online distribution on the web, or through video-sharing web sites such as Vimeo or YouTube. While there is no set standard for length, most webisodes are relatively short, ranging from 3–15 minutes in length. It is a single web episode, but collectively is part of a web series. The term ''webisode'' (a portmanteau formed from the words ''web'' and ''episode'') was first introduced in the Merriam-Webster's Collegiate Dictionary in 2009. History Webisodes have become increasingly common in the midst of the post-broadcast era, which implies tha ...
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Marvel Comics
Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in 1951 and its predecessor, ''Marvel Mystery Comics'', the ''Marvel Comics'' title/name/brand was first used in June 1961. Marvel was started in 1939 by Martin Goodman (publisher), Martin Goodman as Timely Comics, and by 1951 had generally become known as Atlas Comics (1950s), Atlas Comics. The Marvel era began in June 1961 with the launch of ''The Fantastic Four'' and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko and many others. The Marvel brand, which had been used over the years and decades, was solidified as the company's primary brand. Marvel counts among List of Marvel Comics characters, its characters such well-known superheroes as Spider-Man, Iron Man, Captain America, Thor (Marvel Comics), Thor, Doc ...
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Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ...
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Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274).
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Starsky & Hutch
''Starsky & Hutch'' is an American action television series, which consisted of a 72-minute pilot movie (originally aired as a ''Movie of the Week'' entry) and 92 episodes of 50 minutes each. The show was created by William Blinn (inspired by the success of the then recent movie ''Busting''), produced by Spelling-Goldberg Productions, and broadcast from April 1975 (pilot movie) to August 1979 on the ABC network. It was distributed by Columbia Pictures Television in the United States and, originally, Metromedia Producers Corporation and later on 20th Television in Canada and some other parts of the world. Sony Pictures Television is now the worldwide distributor for the series. The series also inspired a theatrical film and a video game. Overview The series' protagonists were two Southern California police detectives: David Michael Starsky (Paul Michael Glaser), the dark-haired, Brooklyn transplant and U.S. Army veteran, with a street-wise manner and intense, sometimes childlike ...
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Mini Cooper
Mini Cooper may refer to: *Cars of the original Mini series called the "Mini Cooper", made by the British Motor Corporation and its successors 1961–1971, and 1990–2000 *Cars of the Mini (marque), including a number of different models produced by BMW since 2000 with the "Mini Cooper" title: **Mini Hatch, first introduced in early 2000, second generation from 2006, third from 2014 ** Mini Clubman (2007–Present) **Mini Countryman **Mini Coupé and Roadster **Mini Paceman See also *Cooper Car Company The Cooper Car Company is a British car manufacturer founded in December 1947 by Charles Cooper and his son John Cooper. Together with John's boyhood friend, Eric Brandon, they began by building racing cars in Charles's small gara ...
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Burger King
Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company and renamed it "Burger King". Over the next half-century, the company changed hands four times and its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ...
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Sean Combs
Sean Combs (born Sean John Combs; November 4, 1969), also known by his stage names Puff Daddy, P. Diddy, Puffy, or Diddy, is an American rapper, actor, record producer, and record executive. Born in New York City, he worked as a talent director at Uptown Records before founding his own record label, Bad Boy Records in 1993. Combs has produced and cultivated artists such as the Notorious B.I.G., Mary J. Blige, and Usher. Combs' debut album, '' No Way Out'' (1997), has been certified seven times platinum. The album was followed by ''Forever'' (1999), '' The Saga Continues...'' (2001), and '' Press Play'' (2006), all of which were commercially successful. In 2009, Combs created and produced the musical group Dirty Money; they released their successful debut album ''Last Train to Paris'' in 2010. Combs has won three Grammy Awards and two MTV Video Music Awards and is the producer of MTV's ''Making the Band''. In 2022, ''Forbes'' estimated his net worth at US$1 billion. In 1998, ...
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Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ...
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Social Web
The social web is a set of social relations that link people through the World Wide Web. The social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social interactions form the basis of much online activity including online shopping, education, gaming and social networking services. The social aspect of Web 2.0 communication has been to facilitate interaction between people with similar tastes. These tastes vary depending on who the target audience is, and what they are looking for. For individuals working in the public relation department, the job is consistently changing and the impact is coming from the social web. The influence held by the social network is large and ever changing. As people's activities on the Web and communication increase, information about their social relationships become more available. Social networking services such as Facebook enable people and organizations to ...
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Branded Entertainment
In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) and product placement (where advertisers pay to have references to their brands incorporated into outside creative works, such as films and television series), branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement. Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Examples of branded content have appeared in television, film, online content, video games, events, and other installations. Modern branded market ...
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