Walter Saldanha
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Walter Saldanha
Walter Saldanha (born October 31, 1931) co-founder with Brendan Pereira, of Chaitra Advertising Private Limited, now Leo Burnett India. Currently the Chairman-Cum-Managing Director of Chaitra Holdings Private Limited. In 2001, he founded the Asian Institute of Communication and Research, better known as AICAR Business School. Career He started his career as a typist in 1947, a few months short of his 16th birthday. In 1951 he joined the advertising agency J Walter Thompson (JWT India) as secretary to a senior account executive. He worked with JWT in various roles, he was also instrumental in setting up JWT operations in Sri Lanka. In 1972, he and Creative Director Brendan Pereira, left Aiyar Advertising and Marketing Ltd, to set up their own advertising agency, Chaitra Advertising. By 1983 Chaitra Advertising was among the top 10 advertising agencies in India. In the late 90s Chaitra Advertising was acquired by Leo Burnett, one of the leading advertising agencies in the world. In 2 ...
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Brendan Pereira
Brendan Conan Pereira, also known as "BCP", is an Indian advertising executive. Early life and education Brendan Pereira was born on 23 November 1928, to Albert and Louise Pereira. He attended St. Isabel's and St. Mary's High School, both in Mazagaon, Mumbai. In 1945, he enrolled in Sir J.J. Institute of Applied Art, to pursue a Diploma in Applied Art where he learnt block-making, lithography, and photography—as subsidiary subjects. In 1949, he joined L.A. Stronachs Advertising as an apprentice. Later he joined D.J. Keymer (Bensons, OBM, now O&M) as visualiser and assistant to art director P.N. Sarma. In 1954, he married Therese (née Aranha). In 1956, he left Bombay for the UK for further education and experience. In London, he joined Rapier Design, then Baron Moss, where he was later appointed Art Director. Subsequently, he joined C.Vernon's and worked on a range of products. At the same time, he took courses at the Institute of Practitioners in Advertising. Professional wo ...
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Leo Burnett
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by ''Time'' as one of the 100 most influential people of the 20th century. Biography Leo Burnett was born in St. Johns, Michigan, on October 21, 1891, to Noble and Rose Clark Burnett. Noble ran a dry goods store and as a young man, Burnett worked with his father, watching Noble as he designed ads for the business. After high school, Burnett went on to study journalism at the University of Michigan and received his bachelor's degree in 1914. Burnett's first job after college wa ...
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AICAR Business School
The Asian Institute of Communication and Research, better known as AICAR Business School or simply AICAR, is a management institute located in Matheran, about 90 minutes from Mumbai in India. AICAR is a residential institute. History AICAR Business School was established in 2002 by the co-founder and Chairman of Chaitra Leo Burnett, Mr. Walter Saldanha. It was inaugurated by Mr. Kerry Rubie, Vice Chairman, Leo Burnett Worldwide. Ivan Arthur, former national creative director of JWT India is a trustee and visiting faculty at the institute. In 2007 the institute entered into an alliance with Aptech Limited, a retail and corporate training firm headquartered in Mumbai. Programmes AICAR offers a two-year full-time residential PGDM programme approved by the All India Council of Technical Education, New Delhi. The course includes specializations in Communications, Marketing, Financial Services, Banking Insurance and Finance, Aviation Business and Human Resource Management. AICAR off ...
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The Hindu
''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the second most circulated English-language newspaper in India, after '' The Times of India''. , ''The Hindu'' is published from 21 locations across 11 states of India. ''The Hindu'' has been a family-owned newspaper since 1905, when it was purchased by S. Kasturi Ranga Iyengar from the original founders. It is now jointly owned by Iyengar's descendants, referred to as the "Kasturi family", who serve as the directors of the holding company. The current chairperson of the group is Malini Parthasarathy, a great-granddaughter of Iyengar. Except for a period of about two years, when S. Varadarajan held the editorship of the newspaper, the editorial positions of the paper were always held by members of the family or held under their direction. Histo ...
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Aptech
Aptech Limited is an Indian vocational training services provider headquartered Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- .... Ever since its commencement in 1986 and with a current presence of over 800 centres globally, Aptech Limited has ventured into diverse sectors ranging from IT training, media & entertainment, retail & aviation, beauty & wellness, banking & finance and preschool segment amongst others. Aptech Limited has trained students, professionals, universities, and corporates through its two main streams of business - individual training, and enterprise business group. Notable achievements * Aptech Limited has been recognized as a great place to work (2017 & 2019) * Aptech won the Golden Peacock National Training Award (2019) * Aptech has been apprai ...
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1931 Births
Events January * January 2 – South Dakota native Ernest Lawrence invents the cyclotron, used to accelerate particles to study nuclear physics. * January 4 – German pilot Elly Beinhorn begins her flight to Africa. * January 22 – Sir Isaac Isaacs is sworn in as the first Australian-born Governor-General of Australia. * January 25 – Mohandas Gandhi is again released from imprisonment in India. * January 27 – Pierre Laval forms a government in France. February * February 4 – Soviet leader Joseph Stalin gives a speech calling for rapid industrialization, arguing that only strong industrialized countries will win wars, while "weak" nations are "beaten". Stalin states: "We are fifty or a hundred years behind the advanced countries. We must make good this distance in ten years. Either we do it, or they will crush us." The first five-year plan in the Soviet Union is intensified, for the industrialization and collectivization of agriculture. * February 10 †...
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Living People
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Indian Advertising Executives
Indian or Indians may refer to: Peoples South Asia * Indian people, people of Indian nationality, or people who have an Indian ancestor ** Non-resident Indian, a citizen of India who has temporarily emigrated to another country * South Asian ethnic groups, referring to people of the Indian subcontinent, as well as the greater South Asia region prior to the 1947 partition of India * Anglo-Indians, people with mixed Indian and British ancestry, or people of British descent born or living in the Indian subcontinent * East Indians, a Christian community in India Europe * British Indians, British people of Indian origin The Americas * Indo-Canadians, Canadian people of Indian origin * Indian Americans, American people of Indian origin * Indigenous peoples of the Americas, the pre-Columbian inhabitants of the Americas and their descendants ** Plains Indians, the common name for the Native Americans who lived on the Great Plains of North America ** Native Americans in the Uni ...
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