Walter Saldanha (born October 31, 1931) co-founder with

Brendan Pereira Brendan Conan Pereira, also known as "BCP", is an Indian advertising executive. Early life and education Brendan Pereira was born on 23 November 1928, to Albert and Louise Pereira. He attended St. Isabel's and St. Mary's High School, both in Maz ...

, of Chaitra Advertising Private Limited, now

Leo Burnett Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th cent ...

India. Currently the Chairman-Cum-Managing Director of Chaitra Holdings Private Limited. In 2001, he founded the Asian Institute of Communication and Research, better known as

AICAR Business School The Asian Institute of Communication and Research, better known as AICAR Business School or simply AICAR, is a management institute located in Matheran, about 90 minutes from Mumbai in India. AICAR is a residential institute. History AICAR Bus ...

Career

He started his career as a typist in 1947, a few months short of his 16th birthday. In 1951 he joined the advertising agency J Walter Thompson (JWT India) as secretary to a senior account executive. He worked with JWT in various roles, he was also instrumental in setting up JWT operations in Sri Lanka. In 1972, he and Creative Director Brendan Pereira, left Aiyar Advertising and Marketing Ltd, to set up their own advertising agency, Chaitra Advertising. By 1983 Chaitra Advertising was among the top 10 advertising agencies in India. In the late 90s Chaitra Advertising was acquired by Leo Burnett, one of the leading advertising agencies in the world. In 2001 he set up the Asian Institute of Communication & Research, better known as

. He is also a member of the Board of Directors for

Aptech Aptech Limited is an Indian vocational training services provider headquartered Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' f ...

Limited. Mr. Saldanha is also the Hon. Treasurer of the Society for Eradication of Leprosy, he is also a Trustee of the Sangeet Abhinay Academy, an organization devoted to the development of musical talent and the Shanti Avedna Sadan (a home for terminally ill cancer patients). He is a former Chairman of Slum Rehabilitation Society.

Awards

In 2000, Mr. Saldanha was awarded for his outstanding contribution to advertising by the Advertising Agencies Association of India (AAAI).

References

External links

Aptech Walter Saldanha
{{DEFAULTSORT:Saldanha, Walter 1931 births Living people Indian advertising executives Founders of Indian schools and colleges