VAG Rounded
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VAG Rounded
''VAG Rundschrift'' or VAG Rounded (''Rundschrift'' is German for 'round typeface', short of ''abgerundete Schrift'', 'rounded typeface') is a geometric sans-serif typeface that was designed as a corporate typographic voice for the Volkswagen AG motor manufacturer. It resembles Futura, but features rounded terminals on all strokes. Volkswagen stopped using the VAG Rounded family in the early 1990s, and it is widely available today, licensed through Adobe Systems. History In 1964, Volkswagen AG bought Auto Union GmbH from Daimler Benz. The main active brand of Auto Union was DKW, but it was soon dropped by Volkswagen and replaced by Auto Union's dormant Audi brand. In the early 1970s, the dealer organizations of Volkswagen and Audi merged. In the following years, Volkswagen AG re-thought their future strategy. They envisioned buying several car companies to round out their offerings. They also envisioned selling a multitude of brands under giant dealer roofs. The new dealer organi ...
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Sans-serif
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. Sans-serif typefaces have become the most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The term comes from the French word , meaning "without" and "serif" of uncertain origin, possibly from the Dutch word meaning "line" or pen-stroke. In printed media, they are more commonly used for display use and less for body text. Before the term "sans-serif" became common in English typography, a number of other terms had been used. One of these outmoded terms for sans-serif was gothic, which is still used in East Asian typography and sometimes seen in typeface na ...
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Mercedes-Benz
Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartered in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz AG produces consumer luxury vehicles and commercial vehicles badged as Mercedes-Benz. From November 2019 onwards, Mercedes-Benz-badged heavy commercial vehicles (trucks and buses) are managed by Daimler Truck, a former part of the Mercedes-Benz Group turned into an independent company in late 2021. In 2018, Mercedes-Benz was the largest brand of premium vehicles in the world, having sold 2.31 million passenger cars. The brand's origins lie in Daimler-Motoren-Gesellschaft's 1901 Mercedes and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the best or nothing". Hi ...
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Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ...
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T-Mobile
T-Mobile is the brand name used by some of the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG in the Czech Republic (T-Mobile Czech Republic), Poland (T-Mobile Polska), the United States (T-Mobile US) and by the former subsidiary in the Netherlands (T-Mobile Netherlands). The T-Mobile brand was introduced in 1996 and the name was previously used by subsidiaries in other countries, including Austria (now Magenta), Croatia (now Hrvatski Telekom), Germany (now Deutsche Telekom), Hungary (now Magyar Telekom), Montenegro (now Crnogorski Telekom), North Macedonia (now Makedonski Telekom), Romania (now Telekom România), Slovakia (now Slovak Telekom), and the United Kingdom (now EE Limited). In 1999, Deutsche Telekom formed the holding company T-Mobile International AG for its mobile communications subsidiaries. From 2003 to 2007, T-Mobile International was one of Deutsche Telekom's services, in addition to "Broadband/Fixnet", "Busines ...
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Web 2
Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and devices) for end users. The term was coined by Darcy DiNucci in 1999 and later popularized by Tim O'Reilly and Dale Dougherty at the first Web 2.0 Conference in 2004. Although the term mimics the numbering of software versions, it does not denote a formal change in the nature of the World Wide Web, but merely describes a general change that occurred during this period as interactive websites proliferated and came to overshadow the older, more static websites of the original Web. A Web 2.0 website allows users to interact and collaborate with each other through social media dialogue as creators of user-generated content in a virtual community. This contrasts the first generation of Web 1.0-era websites where people were limited to vie ...
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Corporate Identity
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives. In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color palettes, typefaces, page layouts, fonts, and others. Integrated marketing communications (IMC) Corporate identity is the set of multi-sensory elements that marketers employ to communicate a v ...
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MAN SE
MAN SE (abbreviation of ''Maschinenfabrik Augsburg-Nürnberg'', ) was a manufacturing and engineering company based in Munich, Germany. Its primary output was commercial vehicles and diesel engines through its MAN Truck & Bus and MAN Latin America divisions, and participation in the manufacturer Sinotruk. MAN SE was majority-owned by Traton, the heavy commercial vehicle subsidiary of automaker Volkswagen AG, until August 2021 when Traton completed a squeeze out of all remaining shareholders and formally merged MAN SE into Traton SE, meaning the former subsidiaries of MAN SE were now directly owned by Traton, and MAN SE ceased to exist. History Foundation MAN traces its origins back to 1758, when the "St. Antony" ironworks commenced operation in Oberhausen, as the first heavy-industry enterprise in the Ruhr region. In 1808, the three ironworks "St. Antony", "Gute Hoffnung" (English: "Good Hope"), and "Neue Essen" (English: "New Forges") merged, to form the Hüttengewerks ...
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Scania (company)
Scania AB is a major Swedish manufacturer headquartered in Södertälje, focusing on commercial vehicles—specifically heavy lorries, trucks and buses. It also manufactures diesel engines for heavy vehicles as well as marine and general industrial applications. Scania was formed in 1911 through the merger of Södertälje-based Vabis and Malmö-based Maskinfabriks-aktiebolaget Scania. Since 1912, the company has been re-located again to Södertälje after the merger. Today, Scania has production facilities in Sweden, France, the Netherlands, Thailand, China, India, Argentina, Brazil, Poland, Russia and Finland. In addition, there are assembly plants in ten countries in Africa, Asia and Europe. Scania's sales and service organisation and finance companies are worldwide. In 2012, the company employed approximately 42,100 people around the world. Scania was listed on the NASDAQ OMX Stockholm stock exchange from 1996 to 2014. The company is a subsidiary of Traton, part of the ...
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Å koda Auto
Škoda Auto a.s. (), often shortened to Škoda, is a Czech automobile manufacturer established in 1925 as the successor to Laurin & Klement and headquartered in Mladá Boleslav, Czech Republic. Škoda Works became state owned in 1948. After 1991, it was gradually privatized to the German Volkswagen Group, becoming a subsidiary in 1994 and since 2000 a wholly owned subsidiary. Škoda automobiles are sold in over 100 countries and in 2018, total global sales reached 1.25 million units, an increase of 4.4% from the previous year. The operating profit was €1.6 billion in 2017, an increase of 34.6% over the previous year. As of 2017, Škoda's profit margin was the second highest of all Volkswagen AG brands after Porsche. History The Škoda Works were established as an arms manufacturer in 1859. ŠKODA AUTO (and its predecessor Laurin & Klement) is the fifth-oldest company producing cars, and has an unbroken history alongside Daimler, Opel, Peugeot, and Tatra. Laurin & Klement ...
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SEAT
A seat is a place to sit. The term may encompass additional features, such as back, armrest, head restraint but also headquarters in a wider sense. Types of seat The following are examples of different kinds of seat: * Armchair (furniture), Armchair, a chair equipped with armrests * Airline seat, for passengers in an aircraft * Bar stool, a high stool used in bars and many houses * Bench (furniture), Bench, a long hard seat * Bicycle seat, a saddle on a bicycle * Car seat, a seat in an automobile * Cathedra, a seat for a bishop located in a cathedral * Chair, a seat with a back * Chaise longue, a soft chair with leg support * Couch, a long soft seat * Ejection seat, rescue seat in an aircraft * Folding seat * Hard seat * Infant car seat, for a small child in a car * Jump seat, auxiliary seat in a vehicle * Pew, a Bench (furniture), long seat in a church, synagogue, or courtroom * Saddle, a type of seat used on the backs of animals, bicycles, lap etc. * Sliding seat, in a row ...
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Lamborghini
Automobili Lamborghini S.p.A. () is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi. Ferruccio Lamborghini (1916–1993), an Italian manufacturing magnate, founded Automobili Ferruccio Lamborghini S.p.A. in 1963 to compete with Ferrari. The company was noted for using a rear mid-engine, rear-wheel drive layout. Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. The firm's ownership changed three times after 1973, including a bankruptcy in 1978. American Chrysler Corporation took control of Lamborghini in 1987 and sold it to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Group where it was placed under the control of the group's Audi division. New produc ...
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