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Video Ad Serving Template
VAST (Video Ad Serving Template) is a specification defined and released by the Interactive Advertising BureauIAB that sets a standard for communication requirements between ad servers and video players in order to present video ads. It is a data structure declared using XML. VAST has 8 versions: 1.0 (deprecated), 1.1 (deprecated), 2.0, 2.0.1(The schema version as the official VAST 2.0 schema), 2.6, 3.0, 4.0, 4.1 and 4.2. Request In order to play a video ad in a video player, the video player sends a request to a VAST ad server. It is a simple HTTP based URL that typically appears as follows: http://www.example.com/?LR_PUBLISHER_ID=1331&LR_CAMPAIGN_ID=229&LR_SCHEMA=vast2-vpaid Response The ad server responds with a VAST data structure that declares these parameters: * The ad media that should be played * How the ad media should be played * What should be tracked as the media is played * The companion ad that should be displayed alongside the master ad For example, the above r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the IAB ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Server
Ad serving describes the technology and service that places advertisements on Web sites, mobile apps, and Connected TVs. Ad serving technology companies provide software to Web sites and advertisers to serve ads, count them, choose the ads that will make the Web site or advertiser the most money, and monitor the progress of different advertising campaigns. Ad servers are divided into two types—publisher ad servers and advertiser (or a third party) ad servers. History The first central ad server was released by FocaLink Media Services and introduced on July 17, 1995, for controlling the delivery of online advertising or banner ads. Although most contemporary accounts are no longer available online, the Weizmann Institute of Science published an academic research paper documenting the launch of the first ad server. The original motherboard for the first ad server, assembled in June 1995, is also preserved. FocaLink re-launched the ad server under the name SmartBanner in Feb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Player
Media player software is a type of application software for playing multimedia computer files like audio and video files. Media players commonly display standard media control icons known from physical devices such as tape recorders and CD players, such as play ( ), pause ( ), fastforward (⏩️), backforward (⏪), and stop ( ) buttons. In addition, they generally have progress bars (or "playback bars"), which are sliders to locate the current position in the duration of the media file. Mainstream operating systems have at least one default media player. For example, Windows comes with Windows Media Player, Microsoft Movies & TV and Groove Music, while macOS comes with QuickTime Player and Music. Linux distributions come with different media players, such as SMPlayer, Amarok, Audacious, Banshee, MPlayer, mpv, Rhythmbox, Totem, VLC media player, and xine. Android comes with Google Play Music for audio and Google Photos for video ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Advertising
Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online. Broadcast websites such as Sky.com and itv.com have such advertising on their sites, as do newspaper websites such as ''The Telegraph'', and ''The Guardian''. In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online. In July 2014, Facebook paid an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month. Video ad formats According to I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companion Ad
In online advertising, a companion ad is a display ad shown alongside a video or audio ad, usually displayed on top of the player and/or on its side. It is displayed at the same time than the master ad and offers the user a spot to click. It can continue to be displayed after the master ad has finished playing. They are called companion ads because they are thought of as a companion to the main video or audio ad Companion ads are seen as giving an advantage to brands because customers will have access to the brand after the video ad ends in the event they gain interest Services like YouTube (video ad) or Spotify (audio ad) allow advertisers to add companion ads to their master ads. For video ads, as standardized by the Interactive Advertising Bureau, the companion ad is defined alongside its master ad inside the VAST response. It is characterized by the creative's resolution and type, the file URL and a click-through URL. Companion ads are also used on connected TVs as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising Methods
In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or "on the line") could refer to any piece of equipment or functional unit that is connected to a larger system. Being online means that the equipment or subsystem is connected, or that it is ready for use. "Online" has come to describe activities performed on and data available on the Internet, for example: "online identity", "online predator", "online gambling", "online game", "online shopping", "online banking", and "online learning". Similar meaning is also given by the prefixes "cyber" and "e", as in the words "cyberspace", "cybercrime", "email", and "ecommerce". In contrast, "offline" can refer to either computing activities performed while disconnected from the Internet, or alternatives to Internet activities (such as shopping in bri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
