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Unity Software
Unity Software Inc. (doing business as Unity Technologies) is a video game software development company based in San Francisco. It was founded in Denmark in 2004 as Over the Edge Entertainment (OTEE) and changed its name in 2007. Unity Technologies is best known for the development of Unity, a licensed game engine used to create video games and other applications. History Founding and early success (2004–2008) Unity Technologies was founded as Over the Edge Entertainment (OTEE) in Copenhagen in 2004 by David Helgason ( CEO), Nicholas Francis ( CCO), and Joachim Ante ( CTO). Over the Edge released its first game, '' GooBall'', in 2005. The game failed commercially, but the three founders saw value in the game development tools that they had created to simplify game development, and so they shifted the company's focus to create an engine for other developers. The company sought to "democratize" game development and make development of 2D and 3D interactive content more ac ...
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Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc), i ...
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Doing Business As
A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name with a relevant government body is often required. In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the United States, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a., or d/b/a) is used, among others, such as assumed business name or fictitious business name. In Canada, "operating as" (abbreviated to o/a) and "trading as" are used, although "doing business as" is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is a ...
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Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274).
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Software Development Kit
A software development kit (SDK) is a collection of software development tools in one installable package. They facilitate the creation of applications by having a compiler, debugger and sometimes a software framework. They are normally specific to a hardware platform and operating system An operating system (OS) is system software that manages computer hardware, software resources, and provides common services for computer programs. Time-sharing operating systems schedule tasks for efficient use of the system and may also in ... combination. To create applications with advanced functionalities such as advertisements, push notifications, etc; most application software developers use specific software development kits. Some SDKs are required for developing a platform-specific app. For example, the development of an Android app on the Java (programming language), Java platform requires a Java Development Kit. For iOS applications (apps) the iOS SDK is required. For Universal ...
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MCV (magazine)
''MCV/Develop'' (formerly ''MCV'' and ''Market for Computer & Video Games'') is a UK trade magazine that focuses on the business aspects of the video game industry. It is published monthly by Biz Media, a subsidiary of Datateam Media Group and is available in print and digitally. Originally named ''MCV'', it absorbed the assets of sister magazines (including ''Develop'') in 2018, and changed its name to ''MCV/Develop'' in 2019. History ''MCV'' was started in September 1998 by former ''Computer Trade Weekly'' (''CTW'') employees Stuart Dinsey, editor, Lisa Carter (then Foster), deputy editor, Alex Moreham (then Jarvis), sales manager and Dave Roberts. ''CTW'' was published weekly from September 1984 and by 1998 was the official newspaper for ELSPA (The European Leisure Software Publishers Association) and the creator and sponsor of ECTS (European Computer Trade Show). Stuart Dinsey left ''MCV'' in 2013 after selling it a year earlier. Stuart is currently chairman of Curve Dig ...
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The Straits Times
''The Straits Times'' is an English-language daily broadsheet newspaper based in Singapore and currently owned by SPH Media Trust (previously Singapore Press Holdings). ''The Sunday Times'' is its Sunday edition. The newspaper was established on 15 July 1845 as ''The Straits Times and Singapore Journal of Commerce''. ''The Straits Times'' is considered a newspaper of record for Singapore. The print and digital editions of ''The Straits Times'' and ''The Sunday Times'' have a daily average circulation of 364,134 and 364,849 respectively in 2017, as audited by Audit Bureau of Circulations Singapore. Myanmar and Brunei editions are published, with newsprint circulations of 5,000 and 2,500 respectively. History The original conception for ''The Straits Times'' has been debated by historians of Singapore. Prior to 1845, the only English-language newspaper in Singapore was ''The'' ''Singapore Free Press'', founded by William Napier in 1835. Marterus Thaddeus Apcar, an Armenian mer ...
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TechCrunch
TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021 Verizon sold its media assets, including AOL, Yahoo, and TechCrunch, to the private equity firm Apollo Global Management, and Apollo integrated them into a new entity called Yahoo. In addition to its news reporting, TechCrunch is also known for its Disrupt conference, an annual technology event hosted in several cities across United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. As of 2013, TechCrunch was available in English, Chine ...
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Ars Technica
''Ars Technica'' is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as computer hardware and software, science, technology policy, and video games. ''Ars Technica'' was privately owned until May 2008, when it was sold to Condé Nast Digital, the online division of Condé Nast Publications. Condé Nast purchased the site, along with two others, for $25 million and added it to the company's ''Wired'' Digital group, which also includes ''Wired'' and, formerly, Reddit. The staff mostly works from home and has offices in Boston, Chicago, London, New York City, and San Francisco. The operations of ''Ars Technica'' are funded primarily by advertising, and it has offered a paid subscription service since 2001. History Ken Fisher, who serves as the website's current editor-in-chief, and Jon Stokes created ''Ars Technica'' in 1998. Its purpose was ...
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GooBall
''GooBall'' is a 2005 an arcade-style puzzle video game developed by Over The Edge Entertainment (now Unity Technologies) for Mac OS X and published by Ambrosia Software. It is Over The Edge's first game, and runs on an early beta version of the Unity engine, which it was meant to showcase. Though it was highly downloaded, the game was commercially unsuccessful, leading Over The Edge to change its focus from making games, to making the Unity engine. Gameplay The player assumes the role of an alien stranded on Earth. "Goober", as the alien becomes known to the CIA, is stuck inside a life support device made of protoplasm. The gameplay is similar to the ''Super Monkey Ball'' series in that the player tilts the environment, which causes Goober to roll around in it, collecting gems and making its way to the end gate within the imparted time. Goober can stick to surfaces by holding down the command key; this ability can be used to climb walls, or to avoid falling off from ledges. Jump ...
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Chief Creative Officer
A chief creative officer (CCO) is the highest ranking position of the creative team within a company. Depending on the type of company, this position may be responsible for the overall look and feel of marketing, media, and branding associated with the organization. The CCO may also be charged with managing, developing, and leading the team of creative directors, art directors, designers, and copywriters. Overall description The CCO directs a company's creative output, developing the artistic design strategy that defines the company's brand. The CCO creates the unique image of the firm and deliver this distinctive design to consumers and to create a clear brand image which is a fundamental and essential work throughout the company. Advertisements present a certain memorable artistic design while also structured to accomplish functional goals. The CCO ensures that the design and functionality combine harmoniously so the firm can present a product that successfully represents its c ...
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