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Umbrella Marketing
Umbrella marketing refers to the explicit use of umbrellas in marketing campaigns, a phenomenon in China. Forms The first high-profile case of umbrella marketing can be found in the 2017 Chinese Father's Day where Jingdong Mall utilised a 2015 online photo of a father and his son, causing a copyrights stir. Since then, there has been a rise in umbrella marketing through umbrella-sharing schemes. In March 2017 Molisan introduced its umbrella-sharing scheme through its WeChat service account in Guangzhou, initially releasing 1000 umbrellas in six underground stations. In May 2017 (e-umbrella) released its scheme in Shenzhen, releasing 500 umbrellas the first day. Like the widespread bike-sharing schemes in China, these umbrella schemes work with a deposit followed by a pay-as-you-go service. In August 2017 Mosun was established as an umbrella-sharing scheme in Shanghai, running across Shanghai's Line 2 Metro stations. In August 2017 Haier, the Chinese multinational consumer elec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Umbrella
An umbrella or parasol is a folding canopy supported by wooden or metal ribs that is usually mounted on a wooden, metal, or plastic pole. It is designed to protect a person against rain or sunlight. The term ''umbrella'' is traditionally used when protecting oneself from rain, with ''parasol'' used when protecting oneself from sunlight, though the terms continue to be used interchangeably. Often the difference is the material used for the canopy; some parasols are not waterproof, and some umbrellas are transparent. Umbrella canopies may be made of fabric or flexible plastic. There are also combinations of parasol and umbrella that are called ''en-tout-cas'' (French for "in any case"). Umbrellas and parasols are primarily hand-held portable devices sized for personal use. The largest hand-portable umbrellas are golf umbrellas. Umbrellas can be divided into two categories: fully collapsible umbrellas, in which the metal pole supporting the canopy retracts, making the umbrella sm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and borders fourteen countries by land, the most of any country in the world, tied with Russia. Covering an area of approximately , it is the world's third largest country by total land area. The country consists of 22 provinces, five autonomous regions, four municipalities, and two Special Administrative Regions (Hong Kong and Macau). The national capital is Beijing, and the most populous city and financial center is Shanghai. Modern Chinese trace their origins to a cradle of civilization in the fertile basin of the Yellow River in the North China Plain. The semi-legendary Xia dynasty in the 21st century BCE and the well-attested Shang and Zhou dynasties developed a bureaucratic political system to serve hereditary monarchies, or dyna ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Father's Day
Father's Day is a holiday of honoring fatherhood and paternal bonds, as well as the influence of fathers in society. In Catholic countries of Europe, it has been celebrated on 19 March as Saint Joseph's Day since the Middle Ages. In the United States, Father's Day was founded by Sonora Smart Dodd, and celebrated on the third Sunday of June for the first time in 1910. The day is held on various dates across the world, and different regions maintain their own traditions of honoring fatherhood. Father's Day is a recognized public holiday in Lithuania and some parts of Spain and was regarded as such in Italy until 1977. It is a national holiday in Estonia, Samoa, and equivalently in South Korea, where it is celebrated as Parents' Day. The holiday complements similar celebrations honoring family members, such as Mother's Day, Siblings Day, and Grandparents' Day. History Early history For centuries, the Eastern Orthodox Church has appointed the second Sunday before Nativity as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WeChat
WeChat () is a Chinese instant messaging, social media, and mobile payment app developed by Tencent. First released in 2011, it became the world's largest standalone mobile app in 2018, with over 1 billion monthly active users. WeChat has been described as China's "app for everything" and a super-app because of its wide range of functions. WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, sharing of photographs and videos and location sharing. User activity on WeChat is analyzed, tracked and shared with Chinese authorities upon request as part of the mass surveillance network in China. WeChat censors politically sensitive topics in China. Data transmitted by accounts registered outside China is surveilled, analyzed and used to build up censorship algorithms in China. In response to a border dispute between India and China, WeChat was banned in India in June 2020 along with several other Chinese ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bicycle-sharing System
A bicycle-sharing system, bike share program, public bicycle scheme, or public bike share (PBS) scheme, is a shared transport service where bicycles are available for shared use by individuals at low cost. The programmes themselves include both docking and dockless systems, where docking systems allow users to rent a bike from a dock, i.e., a technology-enabled bicycle rack and return at another node or dock within the system — and dockless systems, which offer a node-free system relying on smart technology. In either format, systems may incorporate smartphone web mapping to locate available bikes and docks. In July 2020, Google Maps began including bike share systems in its route recommendations. With its antecedents in grassroots mid-1960s efforts; by 2022, approximately 3,000 cities worldwide offer bike-sharing systems, e.g., Dubai, New York, Paris, Montreal and Barcelona. History The first bike sharing projects were initiated by various sources, such as local co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sina Corp
Sina Corporation (, "new wave") is a Chinese technology company. Sina operates four major business lines: Sina Weibo, Sina Mobile, Sina Online, and Sinanet. Sina has over 100 million registered users worldwide. Sina was recognized by ''Southern Weekend'' as the "China's Media of the Year" in 2003. Sina owns Sina Weibo, a Twitter-like microblog social network, which has 56.5 percent of the Chinese microblogging market based on active users and 86.6 percent based on browsing time over Chinese competitors such as Tencent and Baidu. The social networking service has more than 500 million users and millions of posts per day, making it the largest Chinese-language mobile portal. The company was founded in Beijing in 1998, and its global financial headquarters have been based in Shanghai since October 1, 2001. Sina App Engine (SAE) is the earliest and largest PaaS platform for cloud computing in China. It is run by SAE Department, which was founded in 2009. SAE is dedicated in pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Haier
Haier Group Corporation () is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. It designs, develops, manufactures and sells products including refrigerators, air conditioners, washing machines, dryers, microwave ovens, mobile phones, computers, and televisions. The home appliances business, namely Haier Smart Home, has seven global brands – Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua and Candy. According to data released by Euromonitor, Haier was the number one brand globally in major appliances for 10 consecutive years from 2009 to 2018. The Haier brand was also recognized by BrandZ in 2019 as the most valuable IoT ecosystem brand in the world with a brand value of $16.3 billion. In 2019, Haier Smart Home ranked 448 on Fortune's Global 500 list with a revenue of $27.7 billion. Haier Group also consisted of two listed subsidiaries in three exchanges: Haier Smart Home (; ex-Qingdao Haier Co., Ltd. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Urbem Media
Urbem Media (品味全城) is a Chinese luxury-dining club headquartered in Shanghai, initially released as a WeChat service account in 2015. History Urbem Media was founded in Shanghai in early 2015 by University of Oxford graduate Steven Chen. Urbem Media was established in May 2015 and entered the Chinaaccelerator startup programme in September 2015. In January 2016, Urbem released its main function, the patent-pending Ubot, that provides answers to users’ enquiries in real-time and provides recommendations based on users’ location, dining preferences and food category. According to William Bao Bean, managing director of Chinaaccelerator, Urbem Media is part of Chinese startups that leverage WeChat’s functions, allowing them to cut marketing costs as opposed to traditional technology startups. Features Its WeChat service account provides recommendations to users via its Ubot. Its main product, the VIP TasteCard, is an annual membership that grants access to restaurant ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerilla Marketing
''Guerilla Marketing'' ( si, ගරිල්ලා මාර්කටිං, italic=yes) is a 2005 Sri Lankan Sinhala action thriller film directed by Jayantha Chandrasiri and produced by K.C.K Communications for Euroshian Consultancy. It stars Yashoda Wimaladharma, Kamal Addararachchi and Sangeetha Weeraratne in lead roles along with Jackson Anthony and Sriyantha Mendis. Music composed by Premasiri Khemadasa. It is the 1050th Sri Lankan film in the Sinhala cinema. Plot Thisara is running an advertising agency. He has had a relationship with his cousin Suramya. But when she was away for her education he married Rangi, a young woman from a rich family. When Suramya returned after completing her education, she joins Thisara's agency, even though she is qualified to join a better firm. Suramya seems to be traditionally dressed but well talented, educated and professional while Rangi is western styled but not qualified or educated despite her richness. Presidential election is to be c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bicycle-sharing System
A bicycle-sharing system, bike share program, public bicycle scheme, or public bike share (PBS) scheme, is a shared transport service where bicycles are available for shared use by individuals at low cost. The programmes themselves include both docking and dockless systems, where docking systems allow users to rent a bike from a dock, i.e., a technology-enabled bicycle rack and return at another node or dock within the system — and dockless systems, which offer a node-free system relying on smart technology. In either format, systems may incorporate smartphone web mapping to locate available bikes and docks. In July 2020, Google Maps began including bike share systems in its route recommendations. With its antecedents in grassroots mid-1960s efforts; by 2022, approximately 3,000 cities worldwide offer bike-sharing systems, e.g., Dubai, New York, Paris, Montreal and Barcelona. History The first bike sharing projects were initiated by various sources, such as local co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerilla Marketing
''Guerilla Marketing'' ( si, ගරිල්ලා මාර්කටිං, italic=yes) is a 2005 Sri Lankan Sinhala action thriller film directed by Jayantha Chandrasiri and produced by K.C.K Communications for Euroshian Consultancy. It stars Yashoda Wimaladharma, Kamal Addararachchi and Sangeetha Weeraratne in lead roles along with Jackson Anthony and Sriyantha Mendis. Music composed by Premasiri Khemadasa. It is the 1050th Sri Lankan film in the Sinhala cinema. Plot Thisara is running an advertising agency. He has had a relationship with his cousin Suramya. But when she was away for her education he married Rangi, a young woman from a rich family. When Suramya returned after completing her education, she joins Thisara's agency, even though she is qualified to join a better firm. Suramya seems to be traditionally dressed but well talented, educated and professional while Rangi is western styled but not qualified or educated despite her richness. Presidential election is to be c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tissue-pack Marketing
is a type of guerrilla marketing that attaches advertisements to portable facial tissue packages to move advertising copy directly into consumers' hands. Its origins date back to the late 1960s in Japan as a replacement for free promotional matchboxes, which were falling out of favor. History The concept of tissue-pack marketing was first developed in Japan. Its origins date back to the late 1960s when Hiroshi Mori, founder of a paper-goods manufacturer Meisei Industrial Co., was looking for ways to expand demand for paper products. At the time, the most common promotional item in Japan was matchboxes. These were often given away at banks and then used by women in the kitchen. However, the usefulness of matches waned with the rise of gas stoves and disposable lighters. Mori believed that tissues would have even wider appeal than the matches, and as a result he developed the machinery to fold and package tissues into easy-to-carry, pocket-size packs. The new product was mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
