Urbem Media (品味全城) is a Chinese luxury-dining club headquartered in
Shanghai
Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...
, initially released as a
WeChat
WeChat () is a Chinese instant messaging, social media, and mobile payment app developed by Tencent. First released in 2011, it became the world's largest standalone mobile app in 2018, with over 1 billion monthly active users. WeChat has b ...
service account in 2015.
History
Urbem Media was founded in Shanghai in early 2015 by
University of Oxford
, mottoeng = The Lord is my light
, established =
, endowment = £6.1 billion (including colleges) (2019)
, budget = £2.145 billion (2019–20)
, chancellor ...
graduate Steven Chen. Urbem Media was established in May 2015 and entered the
Chinaaccelerator startup programme in September 2015. In January 2016, Urbem released its main function, the patent-pending Ubot, that provides answers to users’ enquiries in real-time and provides recommendations based on users’ location, dining preferences and food category.
According to William Bao Bean, managing director of
Chinaaccelerator, Urbem Media is part of Chinese startups that leverage WeChat’s functions, allowing them to cut marketing costs as opposed to traditional technology startups.
Features
Its
WeChat
WeChat () is a Chinese instant messaging, social media, and mobile payment app developed by Tencent. First released in 2011, it became the world's largest standalone mobile app in 2018, with over 1 billion monthly active users. WeChat has b ...
service account provides recommendations to users via its Ubot. Its main product, the VIP TasteCard, is an annual membership that grants access to restaurant discounts. It also is
bilingual, with versions in both Chinese and English.
See also
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WeChat
WeChat () is a Chinese instant messaging, social media, and mobile payment app developed by Tencent. First released in 2011, it became the world's largest standalone mobile app in 2018, with over 1 billion monthly active users. WeChat has b ...
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Tastecard
tastecard is a discount card accepted by many restaurants in the UK and Ireland offering in some cases a 50% discount, in others two meals for the price of one at participating restaurants; details and restrictions vary from restaurant to restau ...
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Discount card A discount card is a card or document, often a plastic credit card or paper card, that entitles the holder to discounts on the prices of some products or services. Cards may be issued as part of a loyalty program, offering discounts to existing cus ...
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Dining club
References
{{Reflist
Gastronomical societies
Dining clubs