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Third-person Effect
The third-person effect hypothesis predicts that people tend to perceive that mass media messages have a greater effect on others than on themselves, based on personal biases. The third-person effect manifests itself through an individual's overestimation of the effect of a mass communicated message on the generalized other, or an underestimation of the effect of a mass communicated message on themselves. These types of perceptions stem from a self-motivated social desirability (not feeling influenced by mass messages promotes self-esteem), a social-distance corollary (choosing to dissociate oneself from the others who may be influenced), and a perceived exposure to a message (others choose to be influenced by persuasive communication). Other names for the effect are "Third-person perception" and "Web Third-person effect". From 2015, the effect is named "Web Third-person effect" when it is verified in social media, media websites, blogs and in websites in general. History S ...
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Hypothesis
A hypothesis (plural hypotheses) is a proposed explanation for a phenomenon. For a hypothesis to be a scientific hypothesis, the scientific method requires that one can test it. Scientists generally base scientific hypotheses on previous observations that cannot satisfactorily be explained with the available scientific theories. Even though the words "hypothesis" and "theory" are often used interchangeably, a scientific hypothesis is not the same as a scientific theory. A working hypothesis is a provisionally accepted hypothesis proposed for further research in a process beginning with an educated guess or thought. A different meaning of the term ''hypothesis'' is used in formal logic, to denote the antecedent of a proposition; thus in the proposition "If ''P'', then ''Q''", ''P'' denotes the hypothesis (or antecedent); ''Q'' can be called a consequent. ''P'' is the assumption in a (possibly counterfactual) ''What If'' question. The adjective ''hypothetical'', meaning ...
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Radio Station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio station, while in satellite radio the radio waves are broadcast by a satellite in Earth orbit. To receive the content the listener must have a broadcast radio receiver (''radio''). Stations are often affiliated with a radio network which provides content in a common radio format, either in broadcast syndication or simulcast or both. Radio stations broadcast with several different types of modulation: AM radio stations transmit in AM ( amplitude modulation), FM radio stations transmit in FM ( frequency modulation), which are older analog audio standards, while newer digital radio stations transmit in several digital audio standards: DAB ( digital audio broadcasting), HD radio, DRM ( Digital Radio Mondiale). Television br ...
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Belief
A belief is an attitude that something is the case, or that some proposition is true. In epistemology, philosophers use the term "belief" to refer to attitudes about the world which can be either true or false. To believe something is to take it to be true; for instance, to believe that snow is white is comparable to accepting the truth of the proposition "snow is white". However, holding a belief does not require active introspection. For example, few carefully consider whether or not the sun will rise tomorrow, simply assuming that it will. Moreover, beliefs need not be ''occurrent'' (e.g. a person actively thinking "snow is white"), but can instead be ''dispositional'' (e.g. a person who if asked about the color of snow would assert "snow is white"). There are various different ways that contemporary philosophers have tried to describe beliefs, including as representations of ways that the world could be (Jerry Fodor), as dispositions to act as if certain things are true ( ...
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Attribution Theory
Attribution is a term used in psychology which deals with how individuals perceive the causes of everyday experience, as being either external or internal. Models to explain this process are called attribution theory. Psychological research into attribution began with the work of Fritz Heider in the early 20th century, and the theory was further advanced by Harold Kelley and Bernard Weiner. Heider first introduced the concept of perceived 'locus of causality' to define the perception of one's environment. For instance, an experience may be perceived as being caused by factors outside the person's control (external) or it may be perceived as the person's own doing (internal). These initial perceptions are called attributions. Psychologists use these attributions to better understand an individual's motivation and competence. The theory is of particular interest to employers who use it to increase worker motivation, goal orientation, and productivity. Psychologists have identified va ...
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Social Distance Corollary
The Social Distance Corollary is a theory in communication research that concerns the tendency of people to perceive others to be more susceptible to media influence than they actually are. This tendency is at the heart of the third-person effect, a phenomenon first defined and investigated by Davison (1983). Since then, much research has born out Davidson's (1983) statement that “in the view of those trying to evaluate the effects of communication, its greatest impact will not be on “me” or “you,” but on “them”—the third persons.” Although “me” and “you” are put in one category, it is implied that some degree of distance exists between self and such close others as friends and lovers (Tsfati & Cohen, 2004). More explicit remoteness exists between “me” and ”you” as a single unit and “them,” or others. Social distance The notion of social distance was first introduced by the sociologist Emory Bogardus (1925), who referred to it as the degrees o ...
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Self-enhancement
Self-enhancement is a type of motivation that works to make people feel good about themselves and to maintain self-esteem. This motive becomes especially prominent in situations of threat, failure or blows to one's self-esteem. Self-enhancement involves a preference for positive over negative self-views. It is one of the three self-evaluation motives along with self-assessment (the drive for an accurate self-concept) and self-verification (the drive for a self-concept congruent with one's identity). Self-evaluation motives drive the process of self-regulation, that is, how people control and direct their own actions. There are a variety of strategies that people can use to enhance their sense of personal worth. For example, they can downplay skills that they lack or they can criticise others to seem better by comparison. These strategies are successful, in that people tend to think of themselves as having more positive qualities and fewer negative qualities than others. Although ...
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Pornography
Pornography (often shortened to porn or porno) is the portrayal of sexual subject matter for the exclusive purpose of sexual arousal. Primarily intended for adults,"Kids Need Porn Literacy"
Marty Klein, ''Psychology Today'', 30 October 2016
pornography is presented in a variety of media, including magazines, art, ,

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Research On The Effects Of Violence In Mass Media
The studies of violence in mass media analyzes the degree of correlation between themes of violence in media sources (particularly violence in video games, television and films) with real-world aggression and violence over time. Many social scientists support the correlation. However, some scholars argue that media research has methodological problems and that findings are exaggerated. Other scholars have suggested that the correlation exists, but can be unconventional to what is mainly believed. Complaints about the possible deleterious effects of mass media appear throughout history; Plato was concerned about the effects of plays on youth. Various media/genres, including dime novels, comic books, jazz, rock and roll, role playing/computer games, television, films, internet (by computer or cell phone) and many others have attracted speculation that consumers of such media may become more aggressive, rebellious or immoral. This has led some scholars to conclude statements made by ...
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Social Distance Corollary
The Social Distance Corollary is a theory in communication research that concerns the tendency of people to perceive others to be more susceptible to media influence than they actually are. This tendency is at the heart of the third-person effect, a phenomenon first defined and investigated by Davison (1983). Since then, much research has born out Davidson's (1983) statement that “in the view of those trying to evaluate the effects of communication, its greatest impact will not be on “me” or “you,” but on “them”—the third persons.” Although “me” and “you” are put in one category, it is implied that some degree of distance exists between self and such close others as friends and lovers (Tsfati & Cohen, 2004). More explicit remoteness exists between “me” and ”you” as a single unit and “them,” or others. Social distance The notion of social distance was first introduced by the sociologist Emory Bogardus (1925), who referred to it as the degrees o ...
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Gubernatorial
A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political region or polity, a ''governor'' may be either appointed or elected, and the governor's powers can vary significantly, depending on the public laws in place locally. The adjective pertaining to a governor is gubernatorial, from the Latin root ''gubernare''. Ancient empires Pre-Roman empires Though the legal and administrative framework of provinces, each administrated by a governor, was created by the Romans, the term ''governor'' has been a convenient term for historians to describe similar systems in antiquity. Indeed, many regions of the pre-Roman antiquity were ultimately replaced by Roman 'standardized' provincial governments after their conquest by Rome. Plato used the metaphor of turning the Ship of State with a rudder; the Latin ...
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Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ' retweet' tweets, while unregistered users only have the ability to read public tweets. Users interact with Twitter through browser or mobile frontend software, or programmatically via its APIs. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. Twitter, Inc. is based in San Francisco, California and has more than 25 offices around the world. , more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as "the SMS of the Internet". , Twitter had more than 330 million monthly active users. In practice, the va ...
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Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablet computer, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are sha ...
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