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Thinkbox
Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv (South Africa), and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support. Thinkbox was launched in February 2005 with a consortium consisting of eight companies, and was initially run as a virtual organisation. In 2006 the group changed direction, hiring Tess Alps as the CEO and undergoing significant internal changes, including the loss of one of the original eight companies involved in creating the organisation. After Lindsey Clay became Thinkbox's CEO in 2013, Tess Alps became Thinkbox Chair. Alps retired from Thinkbox at the end of 202 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service in the United Kingdom. At the time, the only other channels were the television licence, licence-funded BBC One and BBC Two, and a single commercial broadcasting network ITV (TV network), ITV. The network's headquarters are based in London and Leeds, with creative hubs in Glasgow and Bristol. It is publicly owned and advertising-funded; originally a subsidiary of the Independent Broadcasting Authority (IBA), the station is now owned and operated by Channel Four Television Corporation, a public corporation of the Department for Digital, Culture, Media and Sport, which was established in 1990 and came into operation in 1993. Until 2010, Channel 4 did not broadcast in Wales, but many of its programmes were re-broadcast ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Senior Management
Senior management, executive management, upper management, or a management is generally individuals at the highest level of management of an organization who have the day-to-day tasks of managing that organization—sometimes a company or a corporation. Overview Executive managers hold powers delegated to them with and by authority of a board of directors and/or the shareholders. Generally, higher levels of responsibility exist, such as a board of directors and those who own the company (shareholders), but they focus on managing the senior or executive management instead of on the day-to-day activities of the business. The executive management typically consists of the heads of a firm's product and/or geographic units and of functional executives such as the chief financial officer, the chief operating officer, and the chief strategy officer. In project management, senior management authorises the funding of projects. Compare: Senior management are sometimes referred to, wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Incorporated Society Of British Advertisers
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Incorporated may refer to: * Incorporated community * ''Incorporated'' (Grip Inc. album), 2004, by Grip Inc. * ''Incorporated'' (Legion of Doom album), 2006 * ''Incorporated'' (TV series), a science fiction thriller television series set in 2075 See also * Incorporation (other) * Unincorporated (other) * Corporation A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MediaWeek
''Mediaweek'' is an online trade website serving the Australian media industry. It provides news regarding the Australian newspaper, television, radio, magazine and outdoor advertising Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes pla ... industries. It was until the end of 2017 a weekly printed trade magazine, and for some time around 2015 issued a weekday email digest (''Mediaweek Morning Report''). History and profile ''Mediaweek'' was founded by Philip Luker, an Australian publisher, in 1990, and was later expanded to cover Entertainment Media industries. Regular content includes Person of the Week, Inside News Brands, Inside Radio, Inside Magazines, Inside Digital, Inside Television, and Inside Subscription TV. The weekly magazine also has a spread of photos from various med ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Consumption
Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio. An active media consumer must have the capacity for skepticism, judgement, free thinking, questioning, and understanding.Media consumption is to maximize the interests of consumers. History For as long as there have been words and pictures, the people of the world have been consuming media. Improved technology such as the printing press has fed increased consumption. Around 1600 the camera obscura was perfected. Light was inverted through a small hole or lens from outside, and projected onto a surface or screen, creating a moving image. This new medium had a very small effect on society compared to the old ones. The development of photography in the middle 19th century made those images permanent, greatly reducing the cost of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Engagement (marketing)
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Virtual extension Experiential marketing is a growing trend which involves marketing a product or a service th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsor (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Brick Road
Red Brick Road is a Clerkenwell, London based advertising agency. It is best known for producing advertisements for Tesco during the late 2000s, including the well known slogan "Every little helps". History The company was created in 2006 by retired Lowe Worldwide executive Sir Frank Lowe and Paul Weinberger. It was named after the route that Dorothy refused to follow in '' The Wizard of Oz'' Lowe retired in 2009, while remaining a shareholder in the company, which continued to be managed by former colleagues. In 2011, Red Brick Road merged with its sister company Ruby, whose founders replaced the core team. The company suffered a financial setback in 2012, when they lost the Tesco advertising contract, which resulted in Weinberger's departure from the company. The agency's new management team claims to have a positive outlook about its future. In 2018, Red Brick Road launched a standalone sister data agency called Emerald. Notable campaigns The agency's best known client ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Centaur Media
Centaur Media () is a London-based business information, events and marketing provider to professional and commercial markets. It currently operates through two segments: Xeim (marketing and communications), and The Lawyer. It was formed in 1981 by Graham Sherren, and is incorporated as a public limited company. Recent history Centaur Media was traditionally associated with B2B print magazines such as Marketing Week, The Engineer and The Lawyer on a controlled circulation model. In the words of previous CEO Geoff Wilmot: "We're publishing the titles on behalf of the advertisers but maintaining editorial integrity. Our revenues came from display advertising, classified adverts and recruitment." In 2011, Wilmot, who became CEO from 2006, described Centaur Media as a company in a process of change, both structurally and in relation to the emergence of digital media. “We used to describe ourselves as a federation of small businesses. Somebody once said: 'It's more like an arch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Week
''Marketing Week'' is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine. History and profile ''Marketing Week'' was launched in March 1978. Its co-founders were Graham Sherren, Michael Chamberlain, a former editor of the advertising journal ''Campaign'', and Anthony Nares, an entrepreneur who set up Marketing Week Communications Ltd (MWC) shortly before the launch. MWC subsequently launched ''Creative Review'' and was later subsumed into Centaur Communications, a buy-in vehicle run by Sherren and Jocelyn Stevens (1982). Nares became managing director of the new organisation – a position he held until his early death in 1996. Chamberlain left Centaur in 1988 to take up a career in consultancy. Chamberlain said of this founding period: "While planning AdNews, I received a phone call from an Anthony Nares just before Christmas 1977 saying we should meet. As I recall, he showed me a mock-up front co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Haymarket Group
Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously on behalf of organisations such as the BBC. The company expanded outside the UK in 1999. History Haymarket began in the 1950s, under the name Cornmarket Press. Clive Labovitch and Michael Heseltine – later a Cabinet minister under Margaret Thatcher and Deputy Prime Minister under John Major – who had met at university, started out with the 1957 ''Directory of Opportunities for Graduates'', and in 1959 relaunched ''Man About Town'', which was to become an influential (if unprofitable) men's consumer magazine. The company failed in its relaunch of the British news weekly ''Topic'', the title closing at the end of 1962, within three months of the takeover. The partners split in 1965, with Heseltine renaming his half of the business Haymarke ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campaign (magazine)
''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by Haymarket Media Group, which owns more than 70 brands worldwide, including ''FourFourTwo'', ''Stuff'', '' Autocar'', ''What Car?'' and ''PRWeek''. Overview ''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leading ex ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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