Red Brick Road is a

Clerkenwell Clerkenwell () is an area of central London, England. Clerkenwell was an ancient parish from the mediaeval period onwards, and now forms the south-western part of the London Borough of Islington. The well after which it was named was redisco ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

based advertising agency. It is best known for producing advertisements for

Tesco Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011 it was the third-largest retailer in the world measured by gross revenues and the ninth-largest in th ...

during the late 2000s, including the well known slogan "Every little helps".

History

The company was created in 2006 by retired Lowe Worldwide executive Sir Frank Lowe and Paul Weinberger. It was named after the route that

Dorothy Dorothy may refer to: *Dorothy (given name), a list of people with that name. Arts and entertainment Characters *Dorothy Gale, protagonist of ''The Wonderful Wizard of Oz'' by L. Frank Baum * Ace (''Doctor Who'') or Dorothy, a character playe ...

refused to follow in '' The Wizard of Oz'' Lowe retired in 2009, while remaining a shareholder in the company, which continued to be managed by former colleagues. In 2011, Red Brick Road merged with its sister company Ruby, whose founders replaced the core team. The company suffered a financial setback in 2012, when they lost the

advertising contract, which resulted in Weinberger's departure from the company. The agency's new management team claims to have a positive outlook about its future. In 2018, Red Brick Road launched a standalone sister data agency called Emerald.

Notable campaigns

The agency's best known client was the supermarket chain

, and Weinberger created their slogan "Every little helps". Red Brick Road designed the Christmas 2011 campaign, which featured shots of various people preparing for Christmas in 12 different towns. Red Brick Road has managed several other campaigns, including multinational conglomerate

Suzuki is a Japan, Japanese multinational corporation headquartered in Minami-ku, Hamamatsu, Japan. Suzuki manufactures automobiles, motorcycles, All-terrain vehicle, all-terrain vehicles (ATVs), outboard motor, outboard marine engines, wheelchairs ...

and drinks manufacturers

Jägermeister ( , ; stylized Jägermeiſter) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation ...

Rémy Martin Rémy Martin () is a French firm that primarily produces and sells cognac. Founded in 1724 and based in the commune of Cognac, it is among the oldest cognac producers still in existence. and one of the "big four" cognac houses (along with Hennes ...

Magners Magners Irish Cider is a brand of hard cider produced in County Tipperary in Ireland by the C&C Group. The product range includes the cider varieties: Original, Light, Berry, Pear and Rosé. The cider was originally produced as Bulmers Irish ...

Bulmers Bulmers cider is one of a number of brands owned by British cider maker H. P. Bulmer of Hereford. It is one of the biggest selling British bottled cider brands in the UK because it has the highest concentration of apples, with a number of vari ...

and

Heineken Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 Febr ...

. In 2018, one of the UK's leading fruit drink brands,

Rubicon The Rubicon ( la, Rubico; it, Rubicone ; rgn, Rubicôn ) is a shallow river in northeastern Italy, just north of Rimini. It was known as Fiumicino until 1933, when it was identified with the ancient river Rubicon, famously crossed by Julius Ca ...

, appointed Red Brick Road as strategic, creative and social media agency. Red Brick Road has been involved in the creation of a new brand strategy, in addition to managing Rubicon's social media profiles.

Awards

The company won the 2011

Creative Circle The Creative Circle (also known as The Advertising Creative Circle and The Advertising Creative Circle of Great Britain) is an educational awards body dedicated to creativity in British advertising, and the oldest advertising and marketing awards ...

award for "Best TV Commercial (Double Gold)" for their Magners promotion.

References

External links

* {{Official website, http://www.redbrickroad.com/ Advertising agencies of the United Kingdom Marketing companies established in 2006 2006 establishments in England

History

Notable campaigns

Awards

See also

References

External links