Technical Evangelist
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Technical Evangelist
A technology evangelist is a person who builds a critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects. The word ''evangelism'' is borrowed from the context of religious evangelism due to the similarity of sharing information about a particular concept with the intention of having others adopt that concept. This is typically accomplished by showcasing the potential uses and benefits of a technology to help others understand how they can use it for themselves. Target areas Platform evangelism is one target of technology evangelism, in which the vendor of a two-sided platform attempts to accelerate the production of complementary goods by independent developers (''e.g.'', Facebook encourages developers to create games or develop mobile apps that can enhance users' experiences with Facebook.). Professional technology evangelists are often employed by firms seeking to establish their technolog ...
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Evangelism
In Christianity, evangelism (or witnessing) is the act of preaching the gospel with the intention of sharing the message and teachings of Jesus Christ. Christians who specialize in evangelism are often known as evangelists, whether they are in their home communities or living as missionaries in the field, although some Christian traditions refer to such people as ''missionaries'' in either case. Some Christian traditions consider evangelists to be in a leadership position; they may be found preaching to large meetings or in governance roles. In addition, Christian groups who encourage evangelism are sometimes known as evangelistic or ''evangelist''. Etymology The word ''evangelist'' comes from the Koine Greek word (transliterated as ''euangelion'') via Latinised ''evangelium'' as used in the canonical titles of the Four Gospels, authored by (or attributed to) Matthew, Mark, Luke, and John (also known as the Four Evangelists). The Greek word originally meant a reward given ...
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Early Adopter
An early adopter or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' ''Diffusion of Innovations'' (1962). History Typically, early adopters are customers who, in addition to using the vendor's product or technology, also provide considerable and candid feedback to help the vendor refine its future product releases, as well as the associated means of distribution, service, and support. Early adoption could also be referred to as a form of testing in the early stages of a project. The relationship is synergistic. The customer receives early (and sometimes unique, or at least uniquely early) access to an advantageous new product or technology. In return, the customer may also serve as a kind of guinea pig. In exchange for being an early adopter, and thus being exposed to the problems, risks, and annoyances common to early-stage product testing and deployment, the "lighthouse customer" is sometimes ...
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Learning Management System
A learning management system (LMS) is a software application for the administration, documentation, tracking, reporting, automation, and delivery of educational courses, training programs, materials or learning and development programs. The learning management system concept emerged directly from e-Learning. Learning management systems make up the largest segment of the learning system market. The first introduction of the LMS was in the late 1990s. Learning management systems have faced a massive growth in usage due to the emphasis on remote learning during the COVID-19 pandemic. Learning management systems were designed to identify training and learning gaps, using analytical data and reporting. LMSs are focused on online learning delivery but support a range of uses, acting as a platform for online content, including courses, both asynchronous based and synchronous based. In the higher education space, an LMS may offer classroom management for instructor-led training or a ...
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Technology Adoption Lifecycle
The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or "bell curve". The model indicates that the first group of people to use a new product is called "innovators", followed by "early adopters". Next come the early majority and late majority, and the last group to eventually adopt a product are called "Laggards" or "phobics." For example, a phobic may only use a cloud service when it is the only remaining method of performing a required task, but the phobic may not have an in-depth technical knowledge of how to use the service. The demographic and psychological (or "psychographic") profiles of each adoption group were originally specified by the North Central Rural Sociology Committee (Subcommittee for the Study of the Dif ...
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Geoffrey Moore
Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, known for his work '' Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers''.Geoffrey Moore: Why Crossing The Chasm Is Still Relevant
Dan Schawbel, , 17 December 2013. Accessed 30 August 2017


Biography

Moore received a bachelor's degree in American literature from (1967) and a doctorate in ...
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Green Computing
Green computing, green IT, or ICT sustainability, is the study and practice of environmentally sustainable computing or IT. The goals of green computing are similar to green chemistry: reduce the use of hazardous materials, maximize energy efficiency during the product's lifetime, the recyclability or biodegradability of defunct products and factory waste. Green computing is important for all classes of systems, ranging from handheld systems to large-scale data centers. Many corporate IT departments have green computing initiatives to reduce the environmental effect of their IT operations. Yet it is also clear that the environmental footprint of the sector is significant, estimated at 5-9% of the world's total electricity use and more than 2% of all emissions. Data centres and telecommunications will need to become more energy efficient, reuse waste energy, and use more renewable energy sources. They can and should become climate neutral by 2030. Origins In 1992, the U.S. Enviro ...
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Mike Boich
Mike Boich was a major figure at Apple Computer who was in charge of demonstrating the first Macintosh to software developers and potential customers. He is notable as a technology evangelist who persuaded developers to write computer software. He was instrumental in hiring Apple entrepreneur Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized ....The Nashville PostThe go-to Guy: Guy Kawasaki — the ‘father of evangelism marketing’ — will speak at Belmont in a presentation sure to intrigue entrepreneurs Accessed June 9, 2014, "...''the father of evangelism marketing''. ... I wasn’t the first evangelist at Apple, though. That was Mike Boich..." His name is listed — as credited — inside the original Macintosh 128k. References Year of birth missing (living ...
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Macintosh
The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc., Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software engineers. The current lineup includes the MacBook Air and MacBook Pro laptops, as well as the iMac, Mac Mini, Mac Studio and Mac Pro desktops. Macs run the macOS operating system. The Macintosh 128K, first Mac was released in 1984, and was advertised with the highly-acclaimed 1984 (advertisement), "1984" ad. After a period of initial success, the Mac languished in the 1990s, until co-founder Steve Jobs returned to Apple in 1997. Jobs oversaw the release of many successful products, unveiled the modern Mac OS X, completed the Mac transition to Intel processors, 2005-06 Intel transition, and brought features from the iPhone back to the Mac. During Tim Cook's tenure as CEO, the Mac underwent a period of neglect, but was later reinv ...
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The Macintosh Way
''The Macintosh Way'' was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh. The author wrote of the book on his website: "This book was my first child. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel." He re-acquired rights to it after it had gone out of print and released it online as a free download. The book features a foreword by Jean-Louis Gassée. Chapter listing # First Blood # Macintosh Days # Environment # Great Products # Support # Marketing # User Groups # Evangelism # To Market, To Market # The Printed Word # Working with the Mothership # How to Give Good Demo # Presentation Manager # Trade Show Mavenship # How to Drive your (MS-DOS) Competitors Crazy ...
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Guy Kawasaki
Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word ''evangelist'' in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general. From March 2015 until December 2016, Kawasaki sat on the Wikimedia Foundation board of trustees, the non-profit operating entity of Wikipedia. Kawasaki has also written fifteen books, including ''The Macintosh Way'' (1990), ''The Art of the Start'' (2004), and ''Wise Guy: Lessons from a Life'' (2019). Early life Guy Kawasaki was born in Honolulu, Hawaii to Duke Takeshi Kawasaki (d. 2015) and Aiko Kawasaki. His family lived in an area outside Honolulu called Kalihi Valley. His father, Duke, once served as a fireman, real estate broker, state senator, and government ...
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Macintosh Computer
The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software engineers. The current lineup includes the MacBook Air and MacBook Pro laptops, as well as the iMac, Mac Mini, Mac Studio and Mac Pro desktops. Macs run the macOS operating system. The first Mac was released in 1984, and was advertised with the highly-acclaimed "1984" ad. After a period of initial success, the Mac languished in the 1990s, until co-founder Steve Jobs returned to Apple in 1997. Jobs oversaw the release of many successful products, unveiled the modern Mac OS X, completed the 2005-06 Intel transition, and brought features from the iPhone back to the Mac. During Tim Cook's tenure as CEO, the Mac underwent a period of neglect, but was later reinvigorated with the introduction of popular high-end Macs and the ongoing Apple sil ...
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Apple Computer
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user interfaces, in ...
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