Mike Boich was a major figure at Apple Computer who was in charge of demonstrating the first Macintosh to software developers and potential customers. He is notable as a

technology evangelist A technology evangelist is a person who builds a critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects. The word ''evangelism'' is borrowed from the context ...

who persuaded developers to write computer software. He was instrumental in hiring Apple entrepreneur

Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized ...

.The Nashville Post
The go-to Guy: Guy Kawasaki — the ‘father of evangelism marketing’ — will speak at Belmont in a presentation sure to intrigue entrepreneurs
Accessed June 9, 2014, "...''the father of evangelism marketing''. ... I wasn’t the first evangelist at Apple, though. That was Mike Boich..." His name is listed — as credited — inside the original Macintosh 128k.

References

Year of birth missing (living people) Living people Stanford University alumni Harvard Business School alumni Technology evangelists Apple Inc. employees {{Mac-stub