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Transportation Theory (psychology)
Narrative transportation theory proposes that when people lose themselves in a story, their attitudes and intentions change to reflect that story. The mental state of narrative transportation can explain the persuasive effect of stories on people, who may experience narrative transportation when certain contextual and personal preconditions are met, as Green and Brock postulate for the transportation-imagery model. As Van Laer, de Ruyter, Visconti, and Wetzels elaborate further, narrative transportation occurs whenever the story receiver experiences a feeling of entering a world evoked by the narrative because of empathy for the story characters and imagination of the story plot. Defining the field Deighton, Romer, and McQueenDeighton, J., Romer, D., & McQueen, J. (1989). "Using drama to persuade." ''Journal of Consumer Research, 16''(3), 335-343. anticipate the construct of narrative transportation by arguing that a story invites story receivers into the action it portrays and, as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flow (psychology)
In positive psychology, a flow state, also known colloquially as being in the zone, is the mental state in which a person performing some activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by the complete absorption in what one does, and a resulting transformation in one's sense of time. Flow is the melting together of action and consciousness; the state of finding a balance between a skill and how challenging that task is. It requires a high level of concentration, however, it should be effortless. Flow is used as a coping skill for stress and anxiety when productively pursuing a form of leisure that matches one's skill set. Named by the psychologist Mihály Csíkszentmihályi in 1975, the concept has been widely referred to across a variety of fields (and is particularly well recognized in occupational therapy), though the concept has been claimed to have existed for thou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Immersion (virtual Reality)
Immersion into virtual reality (VR) is a perception of being physically present in a non-physical world. The perception is created by surrounding the user of the VR system in images, sound or other stimuli that provide an engrossing total environment. Etymology The name is a metaphoric use of the experience of submersion applied to representation, fiction or simulation. Immersion can also be defined as the state of consciousness where a "visitor" (Maurice Benayoun) or "immersant" (Char Davies)'s awareness of physical self is transformed by being surrounded in an artificial environment; used for describing partial or complete suspension of disbelief, enabling action or reaction to stimulations encountered in a virtual or artistic environment. The greater the suspension of disbelief, the greater the degree of presence achieved. Types According to Ernest W. Adams, immersion can be separated into three main categories: * Tactical immersion: Tactical immersion is experienced whe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elaboration Likelihood Model
The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route. * Under the ''central route'', persuasion will likely result from a person's careful and thoughtful consideration of the true merits of the information presented in support of an advocacy. The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message. The results of attitude change will be relatively enduring, resistant, and predictive of behavior. * On the other hand, under the ''peripheral route'', persuasion results from a person's association with positive or negative cues i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heuristic-systematic Model
The heuristic-systematic model of information processing (HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. The model states that individuals can process messages in one of two ways: heuristically or systematically. Whereas systematic processing entails careful and deliberative processing of a message, heuristic processing entails the use of simplifying decision rules or ‘heuristics’ to quickly assess the message content. The guiding belief with this model is that individuals are more apt to minimize their use of cognitive resources (i.e., to rely on heuristics), thus affecting the intake and processing of messages. HSM predicts that processing type will influence the extent to which a person is persuaded or exhibits lasting attitude change. HSM is quite similar to the elaboration likelihood model, or ELM. Both models were predominantly developed in the early to mid-1980s and share many of the same con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sleeper Effect
The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue. A discounting cue being some negative connotation or lack of credibility in the message. Where a positive message may evoke an immediate positive response which decays over time, the sleeper effect refers to a delayed positive response that is maintained over time. The effect was first noticed among US Army soldiers exposed to army propaganda. It was hypothesized that over time the soldiers forgot that the message was propaganda. The effect has been widely studied but notoriously difficult to reproduce, leading to some doubt over its existence. The sleeper effect When people are exposed normally to a persuasive message (such as an engaging or persuasive television advertisement), their attitudes toward the advocacy of the message display a significant increase. Over time, however, their newly formed attitudes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Poststructural
Post-structuralism is a term for philosophical and literary forms of theory that both build upon and reject ideas established by structuralism, the intellectual project that preceded it. Though post-structuralists all present different critiques of structuralism, common themes among them include the rejection of the self-sufficiency of structuralism, as well as an interrogation of the binary oppositions that constitute its structures. Accordingly, post-structuralism discards the idea of interpreting media (or the world) within pre-established, socially constructed structures.Bensmaïa, Réda. 2005. "Poststructuralism." Pp. 92–93 in The Columbia History of Twentieth-Century French Thought', edited by L. Kritzman. Columbia University Press. Poster, Mark. 1988. "Introduction: Theory and the problem of Context." pp. 5–6 i''Critical theory and poststructuralism: in search of a context'' Merquior, José G. 1987. ''Foucault'', (Fontana Modern Masters series). University of Californi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Psychology
Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors. This branch is a relatively new field of study because of advancement in technology. It uses various methods of critical analysis and investigation to develop a working model of a user's perception of media experience. These methods are used for society as a whole and on an individual basis. Media psychologists are able to perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting. Media psychologists are not considered to be those who are featured in media (such as counselors-psychotherapists, clinicians, etc.), rather than those who research, work or cont ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Narrativity
Narrativity is the extent to which a media tells a story, which is a storyteller's account of an event or a sequence of events leading to a transition from an initial state to a later state or outcome. There are four theoretical foundations of narrativity, represented by the notions of # narrative content, # narrative discourse, # narrative transportation, and # narrative persuasion. Narrative content and discourse are the linguistic antecedents of narrativity. Narrative content reflects the linear sequence of events as characters live through them—that is, the backbone and structure describing who did what, where, when, and why. Narrative discourse represents how the story is told—that is, storytellers' use of literary devices to expand on the narrative content, such as emotional change over the course of the story line and sequencing of events to create drama. Narrative transportation is the engrossing, transformational experience of being swept away by a story. Narrative pe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Storytelling
Storytelling is the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view. The term "storytelling" can refer specifically to oral storytelling but also broadly to techniques used in other media to unfold or disclose the narrative of a story. Historical perspective Storytelling, intertwined with the development of mythologies, predates writing. The earliest forms of storytelling were usually oral, combined with gestures and expressions. Some archaeologists believe that rock art, in addition to a role in religious rituals, may have served as a form of storytelling for many ancient cultures. The Australian aboriginal people painted symbols which also appear in stories on cav ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and consumption patterns. Consumer behaviour also investigates on the influences on the consumer, from social g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Narratology
Narratology is the study of narrative and narrative structure and the ways that these affect human perception. It is an anglicisation of French ''narratologie'', coined by Tzvetan Todorov (''Grammaire du Décaméron'', 1969). Its theoretical lineage is traceable to Aristotle (''Poetics'') but modern narratology is agreed to have begun with the Russian Formalists, particularly Vladimir Propp (''Morphology of the Folktale'', 1928), and Mikhail Bakhtin's theories of heteroglossia, dialogism, and the chronotope first presented in ''The Dialogic Imagination'' (1975). Cognitive narratology is a more recent development that allows for a broader understanding of narrative. Rather than focus on the structure of the story, cognitive narratology asks "how humans make sense of stories" and "how humans use stories as sense-making instruments". Defining narrative Structuralist narratologists like Rimmon-Kenan define narrative fiction as "the narration of a succession of fictional eve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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