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Toilet Paper Orientation
Some toilet roll holders or dispensers allow the toilet paper to hang in front of (over) or behind (under) the roll when it is placed parallel to the wall. This divides opinions about which orientation is better. Arguments range from aesthetics, hospitality, ease of access, and cleanliness to paper conservation, ease of detaching sheets, and compatibility with pets. The US advice column Ask Ann Landers reported that the subject was the most controversial issue in the column's history and, at 15,000 letters in 1986, provoked the highest number of responses. Some writers have proposed that preference for one orientation over the other may have connections to age, sex, or political philosophy, and survey evidence has shown a correlation with socioeconomic status. The case study of "toilet paper orientation" is a widely used teaching tool in instructing sociology students in the practice of social constructionism. Arguments The main reasons given by people to explain why they ha ...
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Toilet Roll Holder
A toilet-roll holder, also known as a toilet paper dispenser, is an item that holds a roll of toilet paper. Common models include a hinged length of wire mounted horizontally on a wall, a thicker axle either recessed into a wall or mounted on a frame, or a freestanding vertical pole on a base. In recent years, automatic toilet paper dispensers which automatically fold and cut the toilet paper are being installed in public toilets. Main holders A horizontal axle design is found in most homes, and also in many schools. It is easy to use due to its low friction and ease of refilling. This is the type of holder most commonly assumed about when toilet paper orientation is mentioned. Whereas some have the roll mounted at a fixed distance from the surface on which it is mounted, others have an axle on a hinge or groove that allows it to move and maintain contact even as the roll shrinks from use. These designs provide additional friction to make it easier to tear off a piece of ti ...
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Thomas Luckmann
Thomas Luckmann (; October 14, 1927 – May 10, 2016) was an American-Austrian sociologist of German and Slovene origin who taught mainly in Germany. Born in Jesenice, Kingdom of Yugoslavia, Luckmann studied philosophy and linguistics at the University of Vienna and the University of Innsbruck. He married Benita Petkevic in 1950. His contributions were central to studies in sociology of communication, sociology of knowledge, sociology of religion, and the philosophy of science. His best-known titles are the 1966 book, ''The Social Construction of Reality: A Treatise in the Sociology of Knowledge'' (co-authored with Peter L. Berger), ''The Invisible Religion'' (1967), and ''The Structures of the Life-World'' (1973) (co-authored with Alfred Schütz). Biography Early life and background Luckmann was born in Jesenice, which at the time was part of the Kingdom of Yugoslavia. His father was an Austrian industrialist, while his mother was from a Slovene family from Ljubljana. On ...
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Quirk Books
Quirk Books is an American independent book publisher based in Philadelphia. History Before 2002, Quirk Books was a creative studio that would pitch novel ideas to other publishers. Quirk Books was founded as a publishing company in 2002 by David Borgenicht, co-author of '' The Worst-Case Scenario Survival Handbook''. During its first years of operation, Quirk Books mainly targeted the gift book category. Quirk Books would publish one-note joke books, but this genre was eroded with the arrival of humor blogs. Jason Rekulak, who is credited for being the house's publisher who developed the mash-up novel style that makes the singularity of the company, got the idea of digging into public domain classics and mash them with fiction or horror features. The release of ''Pride and Prejudice and Zombies'' (Seth Grahame-Smith, 2009) was the publisher's first venture into the novel mashup genre. The original idea was developed by Rekulak and assigned to Grahame-Smith with a $5,000 advanc ...
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Oreo
Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and splits both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century. While Oreo is actually an imitation of the Hydrox chocolate cream-centered cookie, which was introduced in 1908, Oreos far outstripped Hydrox in popularity, so much that many think Hydrox is an imitation of Oreo, rather than the other way around. Oreo is the best-selling cookie brand in the United States and, , the best-selling cookie globally. Etymology The origin of the name "''Oreo''" is unknown, but there are many hypotheses, including derivations from the French word ''or' ...
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Tic Tac
Tic Tac (stylized as "tic tac") is a brand of small, hard mint manufactured by the Italian company Ferrero. They were first produced in 1969 and are now available in a variety of flavours in over 100 countries. Tic Tacs are usually sold in small transparent plastic boxes with a flip-action living hinge lid. Originally, Tic Tacs were dyed specific colours for different flavours, although in many countries the transparent plastic boxes are now coloured and the actual Tic Tacs are white. Tic Tac has featured advertising that emphasizes the low calorie count of the mints. Most flavours have approximately 1.9 calories per mint. History Tic Tac were first introduced by Ferrero in 1969, under the name "Refreshing Mints". In 1970, the name was changed to Tic Tac, after the distinctive clicking sound made by the pack being opened and closed. Besides the original mint and orange flavours, several new varieties were added, including aniseed, cinnamon (or "Winter Warmer"), an orange and ...
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Conversational Capital
''Conversational Capital: How to Create Stuff People Love to Talk About'' is a book about engineering word-of-mouth into brand experiences. Contrary to the conventional theories of mass marketing literature, which teach that one must scream something ten times to be heard once, the authors teach that because we are all social storytellers, a product experience that is worthy of telling as one's own authentic story creates enormous brand capital in the form of meaningful and influential conversations. Developed by a trio of international brand architects, they share the insights behind their creative and strategic leadership for word-of-mouth success stories including Adidas, Cirque du Soleil, Red Bull & MGM Grand. Overview Based on their experiences with some of the world's recognized generators of word-of-mouth, the authors behind Conversational Capital began to realize that experiences had residual value—value that extended further than mere memories but instead resided in ...
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Mental Rotation
Mental rotation is the ability to rotate mental representations of two-dimensional and three-dimensional objects as it is related to the visual representation of such rotation within the human mind. There is a relationship between areas of the brain associated with perception and mental rotation. There could also be a relationship between the cognitive rate of spatial processing, general intelligence and mental rotation. Mental rotation can be described as the brain moving objects in order to help understand what they are and where they belong. Mental rotation has been studied to try to figure out how the mind recognizes objects in their environment. Researchers generally call such objects stimuli. Mental rotation is one cognitive function for the person to figure out what the altered object is. Mental rotation can be separated into the following cognitive stages: # Create a mental image of an object from all directions (imagining where it continues straight vs. turns). # Rotat ...
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Neuroimaging
Neuroimaging is the use of quantitative (computational) techniques to study the structure and function of the central nervous system, developed as an objective way of scientifically studying the healthy human brain in a non-invasive manner. Increasingly it is also being used for quantitative studies of brain disease and psychiatric illness. Neuroimaging is a highly multidisciplinary research field and is not a medical specialty. Neuroimaging differs from neuroradiology which is a medical specialty and uses brain imaging in a clinical setting. Neuroradiology is practiced by radiologists who are medical practitioners. Neuroradiology primarily focuses on identifying brain lesions, such as vascular disease, strokes, tumors and inflammatory disease. In contrast to neuroimaging, neuroradiology is qualitative (based on subjective impressions and extensive clinical training) but sometimes uses basic quantitative methods. Functional brain imaging techniques, such as functional magnet ...
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University Of Wisconsin–Madison
A university () is an educational institution, institution of higher education, higher (or Tertiary education, tertiary) education and research which awards academic degrees in several Discipline (academia), academic disciplines. Universities typically offer both undergraduate education, undergraduate and postgraduate education, postgraduate programs. In the United States, the designation is reserved for colleges that have a graduate school. The word ''university'' is derived from the Latin ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". The first universities were created in Europe by Catholic Church monks. The University of Bologna (''Università di Bologna''), founded in 1088, is the first university in the sense of: *Being a high degree-awarding institute. *Having independence from the ecclesiastic schools, although conducted by both clergy and non-clergy. *Using the word ''universitas'' (which was coined at its foundation ...
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Morton Ann Gernsbacher
Morton Ann Gernsbacher is Vilas Research Professor and Sir Frederic Bartlett Professor of Psychology at the University of Wisconsin–Madison. She is a specialist in autism and psycholinguistics and has written and edited professional and lay books and over 100 peer-reviewed articles and book chapters on these subjects. She is currently on the advisory board of the journal ''Psychological Science in the Public Interest'' and associate editor for ''Cognitive Psychology,'' and she has previously held editorial positions for ''Memory & Cognition'' and ''Language and Cognitive Processes.'' She was also president of the Association for Psychological Science in 2007. Biography and research interests Gernsbacher received a B.A. from the University of North Texas in 1976, an M.S. from University of Texas at Dallas in 1980, and a Ph.D. from the University of Texas at Austin in human experimental psychology in 1983. She was employed at the University of Oregon from 1983-1992 before joining ...
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Identity (social Science)
Identity is the qualities, beliefs, personality traits, appearance, and/or expressions that characterize a person or group.Compare ''Collins Dictionary of Sociology'', quoted in In sociology, emphasis is placed on collective identity, in which an individual's identity is strongly associated with role-behavior or the collection of group memberships that define them. According to Peter Burke, "Identities tell us who we are and they announce to others who we are." Identities subsequently guide behavior, leading "fathers" to behave like "fathers" and "nurses" to act like "nurses." In psychology, the term "identity" is most commonly used to describe personal identity, or the distinctive qualities or traits that make an individual unique. Identities are strongly associated with self-concept, self-image (one's mental model of oneself), self-esteem, and individuality. Individuals' identities are situated, but also contextual, situationally adaptive and changing. Despite their fluid cha ...
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Value (personal And Cultural)
In ethics and social sciences, value denotes the degree of importance of something or action, with the aim of determining which actions are best to do or what way is best to live (normative ethics in ethics), or to describe the significance of different actions. Value systems are prospective and prescriptive beliefs; they affect the ethical behavior of a person or are the basis of their intentional activities. Often primary values are strong and secondary values are suitable for changes. What makes an action valuable may in turn depend on the ethical values of the objects it increases, decreases, or alters. An object with "ethic value" may be termed an "ethic or philosophic good" (noun sense). Values can be defined as broad preferences concerning appropriate courses of actions or outcomes. As such, values reflect a person's sense of right and wrong or what "ought" to be. "Equal rights for all", "Excellence deserves admiration", and "People should be treated with respect and dign ...
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