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toilet roll holder A toilet-roll holder, also known as a toilet paper dispenser, is an item that holds a roll of toilet paper. Common models include a hinged length of wire mounted horizontally on a wall, a thicker axle either recessed into a wall or mounted on a ...
s or dispensers allow the toilet paper to hang in front of (over) or behind (under) the roll when it is placed parallel to the wall. This divides opinions about which orientation is better. Arguments range from aesthetics, hospitality, ease of access, and cleanliness to paper conservation, ease of detaching sheets, and compatibility with pets. The US advice column
Ask Ann Landers Ann Landers was a pen name created by ''Chicago Sun-Times'' advice columnist Ruth Crowley in 1943 and taken over by Esther Pauline "Eppie" Lederer (July 4, 1918 – June 22, 2002) in 1955. For 56 years, the Ask Ann Landers syndicated ad ...
reported that the subject was the most controversial issue in the column's history and, at 15,000 letters in 1986, provoked the highest number of responses. Some writers have proposed that preference for one orientation over the other may have connections to age, sex, or political philosophy, and survey evidence has shown a correlation with socioeconomic status. The case study of "toilet paper orientation" is a widely used teaching tool in instructing sociology students in the practice of
social constructionism Social constructionism is a theory in sociology, social ontology, and communication theory which proposes that certain ideas about physical reality arise from collaborative consensus, instead of pure observation of said reality. The theory ...
.


Arguments

The main reasons given by people to explain why they hang their toilet paper a given way are ease of grabbing and habit. The ''over'' position reduces the risk of accidentally brushing the wall or cabinet with one's knuckles, potentially transferring grime and germs; makes it easier to visually locate and to grasp the loose end; gives the option to fold over the last sheet to show that the room has been cleaned; and is generally the intended direction of viewing for the manufacturer's branding, so patterned toilet paper looks better this way. The ''under'' position provides a tidier appearance, in that the loose end can be more hidden from view; reduces the risk of a toddler or a house pet such as a cat unrolling the toilet paper when batting at the roll; and in a
recreational vehicle A recreational vehicle, often abbreviated as RV, is a motor vehicle or trailer that includes living quarters designed for accommodation. Types of RVs include motorhomes, campervans, coaches, caravans (also known as travel trailers and camper ...
may reduce unrolling during driving. Partisans have claimed that each method makes it easier to tear the toilet paper on a perforated sheet boundary. The over position is shown in illustrations with the first patents for a free-hanging toilet-roll holders, issued in 1891. Various toilet paper dispensers are available which avoid the question of over or under orientation; for example, single sheet dispensers, jumbo roll dispensers in which the toilet roll is perpendicular to the wall, and twin roll dispensers. Swivelling toilet paper dispensers have been developed which allow the paper to be unrolled in either direction.


Public opinion

In various surveys, around 70% of people prefer the ''over'' position. In a survey of 1,000 Americans, Cottonelle found that "overs" are more likely than "unders" to notice a roll's direction (74 percent), to be annoyed when the direction is "incorrect" (24 percent), and to have flipped the direction at a friend's home (27 percent). According to ''W. C. Privy's Original Bathroom Companion, Number 2'', "By more than 4 to 1, older folks prefer to have their toilet paper dispense over the front." The same claim is made by James Buckley's ''The Bathroom Companion'' for people older than 50. Toilet paper orientation is sometimes mentioned as a hurdle for married couples. The issue may also arise in businesses and public places.; . At the Amundsen–Scott Research Station at the South Pole, complaints have been raised over which way to install toilet paper. It is unclear if one orientation is more economical than the other. The ''
Centralian Advocate The ''Centralian Advocate'' is an Australian regional online newspaper based at Alice Springs, Northern Territory. The ''Centralian Advocate'' is part of News Corp Australia, and serves under the ''Northern Territory News'' banner, containing hea ...
'' attributes a claim to
Planet Green Destination America is an American cable television channel owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. The network carries programming focused on the culture of the United States—including food, lifestyles, a ...
that ''over'' saves on paper usage.


Uses in social studies

The case study of "toilet paper orientation" is an important teaching tool in instructing sociology students in the practice of
social constructionism Social constructionism is a theory in sociology, social ontology, and communication theory which proposes that certain ideas about physical reality arise from collaborative consensus, instead of pure observation of said reality. The theory ...
. In the article "Bathroom Politics: Introducing Students to Sociological Thinking from the Bottom Up",
Eastern Institute of Technology The Eastern Institute of Technology (EIT) is a government owned tertiary education institution with three campuses: Hawke’s Bay, Auckland, and Gisborne, New Zealand. It is also referred to as EIT Hawke's Bay, EIT Tairāwhiti, and EIT Auckland ...
sociology professor Edgar Alan Burns describes some reasons toilet paper politics is worthy of examination. On the first day of Burns' introductory course in sociology, he asks his students, "Which way do you think a roll of toilet paper should hang?" In the following fifty minutes, the students examine why they picked their answers, exploring the
social construction Social constructionism is a theory in sociology, social ontology, and communication theory which proposes that certain ideas about physical reality arise from collaborative consensus, instead of pure observation of said reality. The theory ...
of "rules and practices which they have never consciously thought about before". Burns' activity has been adopted by a
social psychology Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the r ...
course at the
University of Notre Dame The University of Notre Dame du Lac, known simply as Notre Dame ( ) or ND, is a private Catholic research university in Notre Dame, Indiana, outside the city of South Bend. French priest Edward Sorin founded the school in 1842. The main campu ...
, where it is used to illustrate the principles of
Berger Berger is a surname in both German language, German and French language, French, although there is no etymological connection between the names in the two languages. The French surname is an occupational name for a shepherd, from Old French ''bergi ...
and Luckmann's 1966 classic ''
The Social Construction of Reality ''The Social Construction of Reality: A Treatise in the Sociology of Knowledge'' (1966), by Peter L. Berger and Thomas Luckmann, proposes that social groups and individual persons who interact with each other, within in a system of social classes, ...
''. Christopher Peterson, a professor of psychology at the
University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...
, classifies the choice of toilet paper orientation under "tastes, preferences, and interests" as opposed to either
values In ethics and social sciences, value denotes the degree of importance of something or action, with the aim of determining which actions are best to do or what way is best to live (normative ethics in ethics), or to describe the significance of dif ...
or "attitudes, traits, norms, and needs". Other personal interests include one's favorite cola or baseball team. Interests are an important part of
identity Identity may refer to: * Identity document * Identity (philosophy) * Identity (social science) * Identity (mathematics) Arts and entertainment Film and television * ''Identity'' (1987 film), an Iranian film * ''Identity'' (2003 film), ...
; one expects and prefers that different people have different interests, which serves one's "sense of uniqueness". Differences in interests usually lead at most to teasing and gentle chiding. For most people, interests do not cause the serious divisions caused by conflicts of values; a possible exception is what Peterson calls "the 'get a life' folks among us" who elevate interests into moral issues.
Morton Ann Gernsbacher Morton Ann Gernsbacher is Vilas Research Professor and Sir Frederic Bartlett Professor of Psychology at the University of Wisconsin–Madison. She is a specialist in autism and psycholinguistics and has written and edited professional and lay boo ...
, a professor of psychology at the
University of Wisconsin–Madison A university () is an educational institution, institution of higher education, higher (or Tertiary education, tertiary) education and research which awards academic degrees in several Discipline (academia), academic disciplines. Universities ty ...
, compares the orientation of toilet paper to the orientation of cutlery in a dishwasher, the choice of which drawer in a chest of drawers to place one's socks, and the order of shampooing one's hair and lathering one's body in the shower. In each choice, there is a prototypical solution chosen by the majority, and it is tempting to offer simplistic explanations of how the minority must be different. She warns that
neuroimaging Neuroimaging is the use of quantitative (computational) techniques to study the structure and function of the central nervous system, developed as an objective way of scientifically studying the healthy human brain in a non-invasive manner. Incre ...
experiments—which as of 2007 were beginning to probe behaviors from
mental rotation Mental rotation is the ability to rotate mental representations of two-dimensional and three-dimensional objects as it is related to the visual representation of such rotation within the human mind. There is a relationship between areas of the br ...
and facial expressions to grocery shopping and tickling—must strive to avoid such cultural bias and stereotypes. In his book ''
Conversational Capital ''Conversational Capital: How to Create Stuff People Love to Talk About'' is a book about engineering word-of-mouth into brand experiences. Contrary to the conventional theories of mass marketing literature, which teach that one must scream someth ...
'', Bertrand Cesvet gives toilet paper placement as an example of ritualized behavior—one of the ways designers and marketers can create a memorable experience around a product that leads to word-of-mouth momentum. Cesvet's other examples include shaking a box of
Tic Tac Tic Tac (stylized as "tic tac") is a brand of small, hard mint manufactured by the Italian company Ferrero. They were first produced in 1969 and are now available in a variety of flavours in over 100 countries. Tic Tacs are usually sold in smal ...
s and dissecting
Oreo Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...
cookies.


References


Bibliography

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Further reading

* * * * * * * * * * * * * * * * * * * * * * * {{Toilets Toilet paper Orientation (geometry) Interpersonal conflict Surveys (human research)