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Tissue-pack Marketing
is a type of guerrilla marketing that attaches advertisements to portable facial tissue packages to move advertising copy directly into consumers' hands. Its origins date back to the late 1960s in Japan as a replacement for free promotional matchboxes, which were falling out of favor. History The concept of tissue-pack marketing was first developed in Japan. Its origins date back to the late 1960s when Hiroshi Mori, founder of a paper-goods manufacturer Meisei Industrial Co., was looking for ways to expand demand for paper products. At the time, the most common promotional item in Japan was matchboxes. These were often given away at banks and then used by women in the kitchen. However, the usefulness of matches waned with the rise of gas stoves and disposable lighters. Mori believed that tissues would have even wider appeal than the matches, and as a result he developed the machinery to fold and package tissues into easy-to-carry, pocket-size packs. The new product was mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AdPack USA
AdPack USA is a New York-based tissue-pack marketing company. It is the North American subsidiary of Itochu Corporation, a Japanese trading company. Background AdPack USA is founded in 2004 and is a division of Itochu International, a Fortune 500 company. It specializes in intercept marketing, using packed tissues with branded messages given away for free. Its first tissue advertising was introduced in New York in 2005. The company has since served American clients including Blue Cross Blue Shield, Commerce Bank, Five Below retail stores, and Lowe's. Environmentally friendly AdPack USA developed eco-friendly products and services; the packaging and the tissues in the green tissue packs are made from renewable resources and are biodegradable, and their resources are harvested and replanted in new growth forests. Campaigns In 2007, AdPack USA produced 50,000 tissue packs for Bloom Supermarkets. On Broadway Legally Blonde The Musical was the first musical AdPack USA partn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Man Handing Out Advertising Tissues
A man is an adult male human. Prior to adulthood, a male human is referred to as a boy (a male child or adolescent). Like most other male mammals, a man's genome usually inherits an X chromosome from the mother and a Y chromosome from the father. Sex differentiation of the male fetus is governed by the SRY gene on the Y chromosome. During puberty, hormones which stimulate androgen production result in the development of secondary sexual characteristics, thus exhibiting greater differences between the sexes. These include greater muscle mass, the growth of facial hair and a lower body fat composition. Male anatomy is distinguished from female anatomy by the male reproductive system, which includes the penis, testicles, sperm duct, prostate gland and the epididymis, and by secondary sex characteristics, including a narrower pelvis, narrower hips, and smaller breasts without mammary glands. Throughout human history, traditional gender roles have often defined an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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