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AdPack USA
AdPack USA is a New York-based tissue-pack marketing company. It is the North American subsidiary of Itochu Corporation, a Japanese trading company. Background AdPack USA is founded in 2004 and is a division of Itochu International, a Fortune 500 company. It specializes in intercept marketing, using packed tissues with branded messages given away for free. Its first tissue advertising was introduced in New York in 2005. The company has since served American clients including Blue Cross Blue Shield, Commerce Bank, Five Below retail stores, and Lowe's. Environmentally friendly AdPack USA developed eco-friendly products and services; the packaging and the tissues in the green tissue packs are made from renewable resources and are biodegradable, and their resources are harvested and replanted in new growth forests. Campaigns In 2007, AdPack USA produced 50,000 tissue packs for Bloom Supermarkets. On Broadway Legally Blonde The Musical was the first musical AdPack USA partn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tissue-pack Marketing
is a type of guerrilla marketing that attaches advertisements to portable facial tissue packages to move advertising copy directly into consumers' hands. Its origins date back to the late 1960s in Japan as a replacement for free promotional matchboxes, which were falling out of favor. History The concept of tissue-pack marketing was first developed in Japan. Its origins date back to the late 1960s when Hiroshi Mori, founder of a paper-goods manufacturer Meisei Industrial Co., was looking for ways to expand demand for paper products. At the time, the most common promotional item in Japan was matchboxes. These were often given away at banks and then used by women in the kitchen. However, the usefulness of matches waned with the rise of gas stoves and disposable lighters. Mori believed that tissues would have even wider appeal than the matches, and as a result he developed the machinery to fold and package tissues into easy-to-carry, pocket-size packs. The new product was mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A Catered Affair
:''The article is about the stage musical. For the 1956 film, see The Catered Affair.'' ''A Catered Affair'' is a musical with a book by Harvey Fierstein and music and lyrics by John Bucchino. It is based on both the 1956 film ''The Catered Affair'' written by Gore Vidal and the original 1955 teleplay by Paddy Chayefsky, set in 1953 in the Bronx. This is the first of Bucchino's scores produced on Broadway. Production The show premiered on September 20, 2007 at San Diego's Old Globe Theatre in tryouts, with the official opening on September 30, running through November 11. The show began previews on Broadway at the Walter Kerr Theatre on March 25, 2008 and opened officially on April 17. The production closed on July 27, 2008 after 116 performances and 27 previews. John Doyle directed the production, which stars Fierstein, Faith Prince and Tom Wopat. This production received 12 Drama Desk Award nominations, the most of any show from the 2007–08 season. Plot synopsis In the B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Companies Established In 2004
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Based In New York City
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
9 To 5 (musical)
''9 to 5: The Musical'' is a musical based on the 1980 film of the same name, with music and lyrics by Dolly Parton. It features a book by Patricia Resnick, based on the screenplay by Resnick and Colin Higgins. The musical premiered in Los Angeles in September 2008, and opened on Broadway in April 2009. It received 15 Drama Desk Award nominations, the most received by a production in a single year, as well as four Tony Awards nominations. The Broadway production however was short-lived, closing in September 2009. A national tour of the US was launched in 2010, followed by a UK premiere in 2012. It opened in the West End in February 2019 and then launched a UK Tour in 2021. Production history Development A reading of the musical was held on January 19, 2007, with a cast including Tracey Ullman, Allison Janney, Megan Hilty, Stephanie J. Block, Norm Lewis and Marc Kudisch. A revised draft was tested in a week-long workshop beginning on June 20, 2007, with an industry presentatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, " pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Postal services Postal systems offer lower ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Young Frankenstein (musical)
''Young Frankenstein'' (promoted as ''The New Mel Brooks Musical: Young Frankenstein'') is a musical with a book by Mel Brooks and Thomas Meehan, and music and lyrics by Brooks. It is based on the 1974 comedy film of the same name written by Gene Wilder and Brooks who also directed and has described it as his best film. It is a parody of the horror film genre, especially the 1931 Universal Pictures adaptation of Mary Shelley's ''Frankenstein'' and its 1935 and 1939 sequels, ''Bride of Frankenstein'' and ''Son of Frankenstein''. After tryouts in Seattle and four weeks of previews, the musical opened on Broadway on November 8, 2007 to mixed reviews. The Broadway production closed on January 4, 2009, after 30 previews and 484 performances. A U.S. tour started on September 29, 2009, in Providence, Rhode Island. A revised version of the show opened in London's West End at the Garrick Theatre on October 10, 2017 (after a tryout at the Theatre Royal, Newcastle) to positive reviews. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TKTS
The TKTS ticket booths in New York City and London sell Broadway and Off-Broadway shows, music, and dance events and West End theatre tickets, respectively, at discounts of 20–50% off the face value. New York City New York City's TKTS (which is pronounced phonetically as spelled-out "tee kay tee ess") first opened in 1973 and is operated by the Theatre Development Fund. There are four locations: one in Duffy Square (at West 47th Street and Broadway, the north end of Times Square); another in Downtown Brooklyn (Jay Street and Myrtle Avenue Promenade); another at the South Street Seaport in Lower Manhattan (replacing the office formerly located in the lobby of the World Trade Center, which was destroyed in the September 11, 2001 attacks). The Seaport location has reopened after sustaining damage from Hurricane Sandy in the fall of 2012. The fourth location is now located permanently at Lincoln Center for the Performing Arts in the David Rubenstein Atrium. Main location P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadway Strike
2007 Broadway Stagehands Strike was a strike action by stagehands represented by Theatrical Protective Union Number One (Local One) of the International Alliance of Theatrical Stage Employees (IATSE) against the Shubert, Jujamcyn, and Nederlander theaters (represented by League of American Theatres and Producers). The strike (the first in the union's 121-year history)Steven Greenhouse and Campbell Robertson, "In Broadway Dispute, Questions of Fairness," ''New York Times,'' November 25, 2007. commenced on November 10, 2007, at 10:00 A.M. in New York City. It was the second strike on Broadway in five years (the other was the 2003 Broadway Musicians Strike). On November 28, 2007, at 10:30 pm, the two sides announced a settlement to end the strike, with shows beginning the evening of November 29. This was the longest strike to hit Broadway since a 25-day musicians' strike in 1975. Background IATSE Local One engages in collective bargaining with the League of American The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Times Square
Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent Duffy Square, Times Square is a bowtie-shaped space five blocks long between 42nd and 47th Streets. Brightly lit at all hours by numerous digital billboards and advertisements as well as businesses offering 24/7 service, Times Square is sometimes referred to as "the Crossroads of the World", "the Center of the Universe", "the heart of the Great White Way", “the Center of the Entertainment Universe”, and "the heart of the world". One of the world's busiest pedestrian areas, it is also the hub of the Broadway Theater District and a major center of the world's entertainment industry. Times Square is one of the world's most visited tourist attractions, drawing an estimated 50 million visitors annually. Approximately 330,000 people ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Legally Blonde The Musical
''Legally Blonde'' is a 2007 musical with music and lyrics by Laurence O'Keefe and Nell Benjamin and a book by Heather Hach. It is based on the novel ''Legally Blonde'' by Amanda Brown and the 2001 film of the same name. The show tells the story of Elle Woods, a sorority girl who enrolls at Harvard Law School to win back her ex-boyfriend Warner. She discovers how her knowledge of the law can help others, and she successfully defends exercise queen Brooke Wyndham in a murder trial. Throughout the show, very few characters have faith in Elle, but she manages to surprise them when she defies expectations while staying true to herself. ''Legally Blonde'' premiered in pre-Broadway tryouts in San Francisco, California. In April 2007 the show moved to Broadway, opening to mixed reviews and disappointing sales. Jerry Mitchell directed and choreographed. The original cast starred Laura Bell Bundy as Elle, Christian Borle as Emmett, and Richard H. Blake as Warner. It received seven To ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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