The Strategist (play)
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The Strategist (play)
''The Strategist'' is a Review site, product review website published by New York (magazine), ''New York'' Magazine. Launched online in 2016, the site takes its name from ''New York''’s six-time National Magazine Awards, National Magazine Award–winning print service section. History The Strategist first appeared as a 22-page print section of New York Magazine in 2004, as “a section that mixes utility and fantasy, dizzyingly high prices and dirt-cheap bargains, hard information and guilty pleasures.” In 2016, the Strategist launched online as a standalone e-commerce site that “includes testimonials from editors at The Strategist and sibling New York sites on their favorite products from e-tailers across the web.” Early stories included a review of Charleston Shoe Co.’s Monterey Sandal, which led to over $40,000 in sales in two days for the South Carolina-based company. In October 2018, the Strategist experimented with a holiday Pop-up retail, pop-up store in New Y ...
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Review Site
A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site. Early examples of review sites included ConsumerDemocracy.com, Complaints.com, planetfeedback.com, and Epinions.com. Business models Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis. With the growing popularity of affiliate programs on the Internet, a new sort of review site has emerged: the affiliate product review site. This type of site is usually professionally designed and written to maximize conversions, and is ...
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New York (magazine)
''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. Founded by Milton Glaser and Clay Felker in 1968 as a competitor to ''The New Yorker'', it was brasher and less polite, and established itself as a cradle of New Journalism. Over time, it became more national in scope, publishing many noteworthy articles on American culture by writers such as Tom Wolfe, Jimmy Breslin, Nora Ephron, John Heilemann, Frank Rich, and Rebecca Traister. In its 21st-century incarnation under editor-in-chief Adam Moss, "The nation's best and most-imitated city magazine is often not about the city—at least not in the overcrowded, traffic-clogged, five-boroughs sense", wrote then-''Washington Post'' media critic Howard Kurtz, as the magazine increasingly published political and cultural stories of national significance. Since its redesign and relaunch in 2004, the magazine has won more National Mag ...
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National Magazine Awards
The National Magazine Awards, also known as the Ellie Awards, honor print and digital publications that consistently demonstrate superior execution of editorial objectives, innovative techniques, noteworthy enterprise and imaginative design. Originally limited to print magazines, the awards now recognize magazine-quality journalism published in any medium. They are sponsored by the American Society of Magazine Editors (ASME) in association with Columbia University Graduate School of Journalism, and are administered by ASME in New York City. The awards have been presented annually since 1966. The Ellie Awards are judged by magazine journalists and journalism educators selected by the administrators of the awards. More than 300 judges participate every year. Each judge is assigned to a judging group that averages 15 judges, including a judging leader. Each judging group chooses five finalists (seven in Reporting and Feature Writing); the same judging group selects one of the final ...
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Vox Media
Vox Media, Inc. is an American mass media company based in Washington, D.C., and New York City. The company was established in November 2011 by Jim Bankoff and Trei Brundrett to encompass ''SB Nation'' (a sports blog network founded in 2005 by Tyler Bleszinski, Markos Moulitsas, and Jerome Armstrong) and ''The Verge'' (a technology news website launched alongside Vox Media). Bankoff had been the CEO for ''SB Nation'' since 2009. Vox Media owns editorial brands, primarily ''The Verge'', ''Vox (website), Vox'', ''SB Nation'', ''Eater (website), Eater'', ''Polygon (website), Polygon'', and ''New York (magazine), New York''. ''New York'' further incorporates the websites ''Intelligencer'', ''The Cut'', ''Vulture'', ''The Strategist'', ''Curbed'', and ''Grub Street''. The former ''Recode'' was integrated into ''Vox'', while ''Racked'' was shut down. Vox Media's brands are built on Concert, a marketplace for advertising, and Chorus, its Proprietary software, proprietary content manage ...
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Pop-up Retail
Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled event. The modern trend of pop-up retail started in Los Angeles in the late 1990s, and went on to become popular internationally. Pop-up retail was an increasing factor during the retail apocalypse of the 2010s, including seasonal Halloween retailers who operate stores in vacant spaces during the season. In 2018 the pop-up industry was estimated to be worth $50 billion. History Temporary retail establishments date at least to the Vienna December market in 1298 and the European Christmas markets that followed. Seasonal farmer's markets, holiday fireworks stands, Halloween costume shops, consumer expos, and event-specific concessions are other examples of temporary retailing. The Ritual Expo was one of the first iterations of the modern po ...
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SoHo, Manhattan
SoHo, sometimes written Soho (South of Houston Street), is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, and has also been known for its variety of shops ranging from trendy upscale boutiques to national and international chain store outlets. The area's history is an archetypal example of inner-city regeneration and gentrification, encompassing Socioeconomics, socioeconomic, cultural, political, and architectural developments. The name "SoHo" derives from the area being "South of Houston Street", and was coined in 1962 by Chester Rapkin, an urban planner and author of ''The South Houston Industrial Area'' study, also known as the "Rapkin Report". The name also recalls Soho, an area in London's West End of London, West End. Almost all of SoHo is included in the SoHo–Cast Iron Historic District, which was designated by the New York City Landmarks Preservation Commission in 1973, ...
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Buzz Bissinger
Harry Gerard Bissinger III, also known as Buzz Bissinger and H. G. Bissinger (born November 1, 1954) is an American journalist and author, best known for his 1990 non-fiction book '' Friday Night Lights''. He is a longtime contributing editor at '' Vanity Fair'' magazine. In 2019, HBO released a documentary on Bissinger titled “''Buzz''”. Early life and education Born in New York, Bissinger is the son of Eleanor (née Lebenthal) and Harry Gerard Bissinger II. His father was a former president of the municipal bond firm Lebenthal & Company. He graduated from Phillips Academy in 1972 and from the University of Pennsylvania in 1976, where he was a sports and opinion editor for ''The Daily Pennsylvanian''. He is the cousin of Peter Berg, who directed the film adaptation of Bissinger's book ''Friday Night Lights''. Journalism In 1987, while writing for ''The Philadelphia Inquirer,'' Bissinger won the Pulitzer Prize for Investigative Reporting for his story on corruption in the ...
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Amy Sedaris
Amy Louise Sedaris (; born March 29, 1961) is an American actress, comedian, and writer. Most recently, she has appeared in both ''The Mandalorian'' (2019–2020) and ''The Book of Boba Fett'' (2022) as Peli Motto. She played Jerri Blank in the Comedy Central comedy series ''Strangers with Candy'' (1999–2000) and the prequel film ''Strangers with Candy'' (2005), which she also wrote. Sedaris appeared as Hurshe Heartshe in the Adult Swim comedy series ''The Heart, She Holler'' (2013–2014), as Princess Carolyn in the Netflix animated comedy series '' BoJack Horseman'' (2014–2020), and as Mimi Kanasis in the Netflix sitcom ''Unbreakable Kimmy Schmidt'' (2015–2020). She received further critical acclaim as the creator and star of the TruTV surreal comedy series ''At Home with Amy Sedaris'' (2017–2020) which earned her two nominations for the Primetime Emmy Award for Outstanding Variety Sketch Series. Sedaris appeared in various films, including ''Maid in Manhattan'' (200 ...
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Affiliate Revenue Model
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Virtual extension Experiential marketing is a growing trend which involves marketing a product or a service ...
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E-commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. Defining e-commerce The term was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other techno ...
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Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274).
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