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The Loeries
The Loeries (The Loerie Awards Company NPC) is a non-profit company administering awards for the brand communications industry, in Africa and the Middle East. History The Loerie Awards first took place in 1978 in Johannesburg. Television was introduced to South Africa relatively late in 1976, and the delay was due to the political belief at the time that television was "undesirable". Once television had finally been introduced, the first television commercials commenced in 1978, and consequently, the Loerie Awards were introduced in the same year to promote the new medium of television advertising. Since 1978, new categories were regularly added and today the awards include not only traditional advertising, but recognise virtually every touch-point between a brand and the consumer - including architecture, design, digital media, live events, sponsorship, as well as integrated campaigns. In 2004, the Loeries were almost "consigned to the scrap heap." Until then, the awards were ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. The process allows the public to know or understand a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Johannesburg
Johannesburg ( , , ; Zulu and xh, eGoli ), colloquially known as Jozi, Joburg, or "The City of Gold", is the largest city in South Africa, classified as a megacity, and is one of the 100 largest urban areas in the world. According to Demographia, the Johannesburg–Pretoria urban area (combined because of strong transport links that make commuting feasible) is the 26th-largest in the world in terms of population, with 14,167,000 inhabitants. It is the provincial capital and largest city of Gauteng, which is the wealthiest province in South Africa. Johannesburg is the seat of the Constitutional Court, the highest court in South Africa. Most of the major South African companies and banks have their head offices in Johannesburg. The city is located in the mineral-rich Witwatersrand range of hills and is the centre of large-scale gold and diamond trade. The city was established in 1886 following the discovery of gold on what had been a farm. Due to the extremely large gold de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sun City (South Africa)
Sun City is a luxury resort and casino, situated in the North West Province of South Africa. It is located between the Elands River and the Pilanesberg, about 140 km northwest of Johannesburg, near the city of Rustenburg. The complex borders the Pilanesberg National Park. It is made up of a number of themed sub-resorts with hotels on each, including the original Sun City Resort, ''The Cabanas'', ''The Cascades'' and the ''Lost City'' (The Palace). History Beginning Sun City was developed by the hotel magnate Sol Kerzner as part of his Sun International group of properties. It was officially opened on 7 December 1979, then located in the Bantustan of Bophuthatswana. As Bophuthatswana had been declared an independent state by South Africa's apartheid government (although unrecognised as such by any other country), it could provide entertainment such as gambling and topless revue shows, which were banned in South Africa. Those factors, as well as its relatively close lo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Margate, KwaZulu-Natal
Margate is a coastal resort town in the Kwa-Zulu Natal province, about 20 kilometres southwest of Port Shepstone. The river which flows into the sea at Margate is called "Nkhongweni" ''(place of entreaty)'' as the original inhabitants of the area were reputed to be so mean resulting in travellers begging for hospitality. It is one of the major hubs for tourists who are looking to visit the eastern coastline of South Africa. History In 1908, Henry Richardson, an English surveyor laid out the town and named it Margate after another seaside resort on the northern coast of the county of Kent, in the United Kingdom. Margate hit the world headlines in 1922 (although this date is often disputed and stated as 1924) when an enormous, white, furry creature (dubbed "Trunko" due to it having an elephantine trunk) was washed up on the beach. The "Margate monster" was too decomposed to be identified. Geography Margate is located on a series of hills overlooking the Indian Ocean with the alti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cape Town
Cape Town ( af, Kaapstad; , xh, iKapa) is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest (after Johannesburg). Colloquially named the ''Mother City'', it is the largest city of the Western Cape province, and is managed by the City of Cape Town metropolitan municipality. The other two capitals are Pretoria, the executive capital, located in Gauteng, where the Presidency is based, and Bloemfontein, the judicial capital in the Free State, where the Supreme Court of Appeal is located. Cape Town is ranked as a Beta world city by the Globalization and World Cities Research Network. The city is known for its harbour, for its natural setting in the Cape Floristic Region, and for landmarks such as Table Mountain and Cape Point. Cape Town is home to 66% of the Western Cape's population. In 2014, Cape Town was named the best place ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Durban
Durban ( ) ( zu, eThekwini, from meaning 'the port' also called zu, eZibubulungwini for the mountain range that terminates in the area), nicknamed ''Durbs'',Ishani ChettyCity nicknames in SA and across the worldArticle on ''news24.com'' from 25 October 2017. Retrieved 2021-03-05.The names and the naming of Durban Website ''natalia.org.za'' (pdf). Retrieved 2021-03-05. is the third most populous city in after and |
Television In South Africa
Television in South Africa was introduced in 1976. South Africa was relatively late in introducing television broadcasting to its population. History Opposition to introduction The first proposal to introduce television in South Africa was made by The Rank Organisation in 1953, but this was rejected by the National Party government.South Africa Enters the Electronic Age: The Decision to Introduce Television Edward C. Corrigan, ''Africa Today'', Vol. 21, No. 2 (Spring, 1974), page 15 Even though the state-controlled (SABC) had a virtual monopoly on |
Marketing Federation Of South Africa
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sun City, North West
Sun City is a luxury resort and casino, situated in the North West Province of South Africa. It is located between the Elands River and the Pilanesberg, about 140 km northwest of Johannesburg, near the city of Rustenburg. The complex borders the Pilanesberg National Park. It is made up of a number of themed sub-resorts with hotels on each, including the original Sun City Resort, ''The Cabanas'', ''The Cascades'' and the ''Lost City'' (The Palace). History Beginning Sun City was developed by the hotel magnate Sol Kerzner as part of his Sun International group of properties. It was officially opened on 7 December 1979, then located in the Bantustan of Bophuthatswana. As Bophuthatswana had been declared an independent state by South Africa's apartheid government (although unrecognised as such by any other country), it could provide entertainment such as gambling and topless revue shows, which were banned in South Africa. Those factors, as well as its relatively close l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
South African Rand
The South African rand, or simply the rand, ( sign: R; code: ZAR) is the official currency of the Southern African Common Monetary Area: South Africa, Namibia (alongside the Namibian dollar), Lesotho (alongside the Lesotho loti) and Eswatini (alongside the Swazi lilangeni). It is subdivided into 100 cents (sign: "c"). The South African rand is legal tender in the Common Monetary Area member states of Namibia, Lesotho and Eswatini, with these three countries also having their own national currency (the dollar, the loti and the lilangeni respectively) pegged with the rand at parity and still widely accepted as substitutes. The rand was also legal tender in Botswana until 1976, when the pula replaced the rand at par. Etymology The rand takes its name from the Witwatersrand ("white waters' ridge" in English, ''rand'' being the Dutch and Afrikaans word for 'ridge'), the ridge upon which Johannesburg is built and where most of South Africa's gold deposits were found. In Eng ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
South African Awards
South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþaz'' ("south"), possibly related to the same Proto-Indo-European root that the word ''sun'' derived from. Some languages describe south in the same way, from the fact that it is the direction of the sun at noon (in the Northern Hemisphere), like Latin meridies 'noon, south' (from medius 'middle' + dies 'day', cf English meridional), while others describe south as the right-hand side of the rising sun, like Biblical Hebrew תֵּימָן teiman 'south' from יָמִין yamin 'right', Aramaic תַּימנַא taymna from יָמִין yamin 'right' and Syriac ܬܰܝܡܢܳܐ taymna from ܝܰܡܝܺܢܳܐ yamina (hence the name of Yemen, the land to the south/right of the Levant). Navigation By convention, the ''bottom or down-facing side'' of a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
