The Burger King
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The Burger King
The Burger King is a king character used as the primary mascot for the Burger King, fast-food restaurant chain of the same name. Throughout the company's history, the king has undergone several iterations. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in Miami, Florida in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the early 1970s, Burger King started using a small and animated version of the King called "Kurger Bing" in its children's advertising, voiced by Allen Swift. In 1976, the original animated King was replaced by the "Marvelous Magical Burger King" which was a red-bearded and Tudor period, Tudor-era king who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The Burger King Kingdom advertisements were di ...
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Burger King
Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company and renamed it "Burger King". Over the next half-century, the company changed hands four times and its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons ...
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Bob Baffert
Robert A. Baffert (born January 13, 1953) is an American racehorse trainer who trained the 2015 Triple Crown winner American Pharoah and 2018 Triple Crown winner Justify. Baffert's horses have won a record six Kentucky Derbies, seven Preakness Stakes, three Belmont Stakes, and three Kentucky Oaks. Early life and career Baffert grew up on a ranch in Nogales, Arizona, where his family raised cattle and chickens. When he was 10, his father purchased some Quarter Horses and he practiced racing them on a dirt track. In his teens, he worked as a jockey for $100 a day in informal Quarter Horse races on the outskirts of Nogales. From there, he moved to racing at recognized tracks, scoring his first victory at age 17 in 1970. Baffert graduated from the University of Arizona's Race Track Industry Program with a Bachelor of Science degree, got married, and began training quarter horses at a Prescott, Arizona farm. By age 20, he had developed a reputation as a trainer and was hired by ...
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Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ...
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Time (magazine)
''Time'' (stylized in all caps) is an American news magazine based in New York City. For nearly a century, it was published Weekly newspaper, weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, Henry Luce. A European edition (''Time Europe'', formerly known as ''Time Atlantic'') is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition (''Time Asia'') is based in Hong Kong. The South Pacific edition, which covers Australia, New Zealand, and the Pacific Islands, is based in Sydney. Since 2018, ''Time'' has been published by Time USA, LLC, owned by Marc Benioff, who acquired it from Meredith Corporation. History ''Time'' has been based in New York City since its first issue published on March 3, 1923, by Briton Hadden and Henry Luce. It was the first weekly news magazine in the United St ...
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Slate
Slate is a fine-grained, foliated, homogeneous metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade regional metamorphism. It is the finest grained foliated metamorphic rock. Foliation may not correspond to the original sedimentary layering, but instead is in planes perpendicular to the direction of metamorphic compression. The foliation in slate is called "slaty cleavage". It is caused by strong compression causing fine grained clay flakes to regrow in planes perpendicular to the compression. When expertly "cut" by striking parallel to the foliation, with a specialized tool in the quarry, many slates will display a property called fissility, forming smooth flat sheets of stone which have long been used for roofing, floor tiles, and other purposes. Slate is frequently grey in color, especially when seen, en masse, covering roofs. However, slate occurs in a variety of colors even from a single locality; for ex ...
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EBay
eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a notable success story of the dot-com bubble. eBay is a multibillion-dollar business with operations in about 32 countries, as of 2019. The company manages the eBay website, an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide. The website is free to use for buyers, but sellers are charged fees for listing items after a limited number of free listings, and an additional or separate fee when those items are sold. In addition to eBay's original auction-style sales, the website has evolved and expanded to include: instant "Buy It Now" shopping; shopping by Universal Product Code, ISBN, or other kind of SKU number (via Half.com, which was shut down in 2017); and othe ...
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Burger King Advertising
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as ''Have it your way'' and ''It takes two hands to handle a Whopper''. From the early 1980s until approximately 2002, Burger King engaged a series of advertising agencies that produced many unsuccessful slogans and programs, including its least successful campaign, '' Where's Herb?''. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which revived the Burger King character used during Burger King's 1970s and 1980s Burger King Kingdom advertising campaign as a caricature now simply called "the King". CP+B also created a series of viral web-based advertisements to complement its television and print promotional campaigns on various social networks and vario ...
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Ronald McDonald
Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. He inhabits the fictional world of McDonaldland, with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird and The Fry Kids. Many people work full-time making appearances as Ronald, visiting children in hospitals and attending regular events. At its height, there may have been as many as 300 full-time clowns at McDonald's restaurants. There are also Ronald McDonald Houses, where parents can stay overnight with their sick children in nearby chronic care facilities. History Washington, DC "Ronald McDonald, the Hamburger-Happy Clown" originally appeared in 1963 on three separate local television spots. The advertisements were created by the advertising agency of Oscar Goldstein, who doubled as a McDonald's franchisee in the Washington, DC area. The first person to portray Ronald was Willard Scott, who had played Bozo the Clown on WRC-TV in Washin ...
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McDonaldland
McDonaldland is a McDonald's media franchise and the fictional fantasy world inhabited by Ronald McDonald and his friends. Starting with the creation of Ronald McDonald in 1963 it is primarily developed and published by McDonald's, initial attempts to expand the McDonaldland universe by Needham, Harper & Steers were seemingly retconned due to legal issues, but ongoing aspects were expanded in McDonald's projects in collaboration with Data East, Virgin Interactive, Treasure, SEGA, and Klasky Csupo. The series centers on an adventuring magical clown named Ronald McDonald, who has red hair, white and red facepaint, and wears a yellow jumpsuit over a red and white striped long-sleeve shirt with yellow gloves. His most regularly occurring friends are Grimace, the Hamburglar, Birdie the Early Bird, the Fry Kids, the McNugget Buddies, and the Happy Meal Gang. The fictional world has a variety of inspirations from general high fantasy and low fantasy, to corporate culture and corporate ...
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McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a Franchising, franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like ch ...
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Knight
A knight is a person granted an honorary title of knighthood by a head of state (including the Pope) or representative for service to the monarch, the church or the country, especially in a military capacity. Knighthood finds origins in the Greek ''hippeis'' and '' hoplite'' (ἱππεῖς) and Roman '' eques'' and ''centurion'' of classical antiquity. In the Early Middle Ages in Europe, knighthood was conferred upon mounted warriors. During the High Middle Ages, knighthood was considered a class of lower nobility. By the Late Middle Ages, the rank had become associated with the ideals of chivalry, a code of conduct for the perfect courtly Christian warrior. Often, a knight was a vassal who served as an elite fighter or a bodyguard for a lord, with payment in the form of land holdings. The lords trusted the knights, who were skilled in battle on horseback. Knighthood in the Middle Ages was closely linked with horsemanship (and especially the joust) from its origins in th ...
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McFarland & Company
McFarland & Company, Inc., is an American independent book publisher based in Jefferson, North Carolina, that specializes in academic and reference works, as well as general-interest adult nonfiction. Its president is Rhonda Herman. Its former president and current editor-in-chief is Robert Franklin, who founded the company in 1979. McFarland employs a staff of about 50, and had published 7,800 titles. McFarland's initial print runs average 600 copies per book. Subject matter McFarland & Company focuses mainly on selling to libraries. It also utilizes direct mailing to connect with enthusiasts in niche categories. The company is known for its sports literature, especially baseball history, as well as books about chess, military history, and film. In 2007, the ''Mountain Times'' wrote that McFarland publishes about 275 scholarly monographs and reference book titles a year; Robert Lee Brewer reported in 2015 that the number is about 350. List of scholarly journals The following ...
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