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T Brand Studio
T Brand Studio is a custom content studio that is a unit of The New York Times and produces paid native advertising for the newspaper. Notable campaigns have included a feature called "Woman Inmates: Why The Male Model Doesn't Work" to promote the Netflix program Orange Is The New Black, and a feature on the New York City Ballet for footwear company Cole Haan entitled "Grit and Grace". History T Brand Studio was founded in early 2014. In 2015, the studio opened an office in London, with plans to use that office for expansion into the rest of the world, including Asia. In March 2016, The New York Times bought Santa Monica, California-based Pinterest marketing company HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with T Brand Studio. In June 2017, T Brand Studio opened its Asian branch in Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York, New York
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous megacities, and over 58 million people live within of the city. New York City is a global cultural, financial, entertainment, and media center with a significant influence on commerce, health care and life sciences, research, technology, education, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Native Advertising
Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word ''native'' refers to this coherence of the content with the other media that appear on the platform. These ads reduce a consumers' ad recognition by blending the ad into the native content of the platform, even if it is labeled as "sponsored" or "branded" content. Readers may have difficulty immediately identifying them as advertisements due to their ambiguous nature, especially when deceptive labels such as "From around the web" are used. In recent years, consumers have responded more positively to advertising appealing to emotion with some advertisers seeking to have their ads integrated into entertainment that is being presented. These types of integrated advertisements allow businesses to be associated with content that is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a film and television series library through distribution deals as well as its own productions, known as Netflix Originals. As of September 2022, Netflix had 222 million subscribers worldwide, including 73.3 million in the United States and Canada; 73.0 million in Europe, the Middle East and Africa, 39.6 million in Latin America and 34.8 million in the Asia-Pacific region. It is available worldwide aside from Mainland China, Syria, North Korea, and Russia. Netflix has played a prominent role in independent film distribution, and it is a member of the Motion Picture Association (MPA). Netflix can be accessed via web browsers or via application software installed on smart TVs, set-top boxes connected to televisions, tablet computers, smartph ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Orange Is The New Black
''Orange Is the New Black'' (sometimes abbreviated to ''OITNB'') is an American comedy-drama streaming television series created by Jenji Kohan for Netflix. The series is based on Piper Kerman's memoir '' Orange Is the New Black: My Year in a Women's Prison'' (2010), about her experiences at FCI Danbury, a minimum-security federal prison. Produced by Tilted Productions in association with Lionsgate Television, ''Orange Is the New Black'' premiered on Netflix on July 11, 2013. In February 2016, the series was renewed for a fifth, sixth, and seventh season. Its seventh and final season was released on July 26, 2019. As of 2016, ''Orange Is the New Black'' was Netflix's most-watched as well as its longest-running original series. It was widely acclaimed throughout its run, and has received many accolades. For its first season, the series garnered 12 Primetime Emmy Award nominations, including Outstanding Comedy Series, Outstanding Writing for a Comedy Series, and Outstanding Dire ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City Ballet
New York City Ballet (NYCB) is a ballet company founded in 1948 by choreographer George Balanchine and Lincoln Kirstein. Balanchine and Jerome Robbins are considered the founding choreographers of the company. Léon Barzin was the company's first music director. City Ballet grew out of earlier troupes: the Producing Company of the School of American Ballet, 1934; the American Ballet, 1935, and Ballet Caravan, 1936, which merged into American Ballet Caravan, 1941; and directly from the Ballet Society, 1946. History In a 1946 letter, Kirstein stated, "The only justification I have is to enable Balanchine to do exactly what he wants to do in the way he wants to do it."Alastair Macaulay, "A Paragon of the Arts, as Both Man and Titan" (review of Martin Du ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cole Haan
Cole Haan is an American brand of men's and women's footwear and accessories that serves markets worldwide. The company was founded in Chicago, Illinois in 1928. Cole Haan currently has its headquarters in both New York City and Greenland, New Hampshire, United States. History The company name comes from founders Trafton Cole and Eddie Haan, and was originally named “Cole, Rood & Haan” when the company was strictly a men's footwear label. Today it offers many products, including men's and women's dress and casual footwear, belts, hosiery, handbags, gloves, scarves, hats, outerwear, and sunglasses. Cole Haan was sold to a group of partners headed by George Denney in 1975. These executives built upon the foundation established by Cole and Haan over the following decade, transforming the label into one of the leading U.S. footwear brands. They launched a retail division in 1982, which comprised 40 plus stores worldwide and cumulative annual sales of nearly $70 million by 1996. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Santa Monica, California
Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United States Census Bureau, U.S. Census population was 93,076. Santa Monica is a popular resort town, owing to its climate, beaches, and hospitality industry. It has a diverse economy, hosting headquarters of companies such as Hulu, Universal Music Group, Lionsgate Films, and The Recording Academy. Santa Monica traces its history to Rancho San Vicente y Santa Monica, granted in 1839 to the Sepúlveda family of California. The rancho was later sold to John Percival Jones, John P. Jones and Robert Symington Baker, Robert Baker, who in 1875, along with his Californio heiress wife Arcadia Bandini de Stearns Baker, founded Santa Monica, which incorporated as a city in 1886. The city developed into a seaside resort during the late 19th and early 20th cen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pinterest
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had 433 million global monthly active users as of July 2022. It is operated by Pinterest, Inc., based in San Francisco. History The idea for ''Pinterest'' emerged from an earlier app created by Ben Silberman and Paul Sciarra called Tote which served as a virtual replacement for paper catalogs. Tote struggled as a business, significantly due to difficulties with mobile payments. At the time, mobile payment technology was not sophisticated enough to enable easy on-the-go transactions, inhibiting users from making many purchases via the app. Tote users were, however, amassing large collections of favorite items and sharing them with other users. The behavior struck ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HelloSociety
HelloSociety was a Santa Monica, CA-based social media marketing and technology firm that helped brands partner with influencers. Kyla Brennan is its CEO and founder. The company was purchased by The New York Times Company in March 2016. History HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite. The company was the first Pinterest marketing and analytics firm. In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms. In March 2016, the New York Times Company The New York Times Company is an American mass media company that publishes ''The New York Times''. Its headquarters are in Manhattan, New York City. History The company was founded by Henry Jarvis Raymond and George Jones in New York City. T ... bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media age ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta in South China. With 7.5 million residents of various nationalities in a territory, Hong Kong is one of the most densely populated places in the world. Hong Kong is also a major global financial centre and one of the most developed cities in the world. Hong Kong was established as a colony of the British Empire after the Qing Empire ceded Hong Kong Island from Xin'an County at the end of the First Opium War in 1841 then again in 1842.. The colony expanded to the Kowloon Peninsula in 1860 after the Second Opium War and was further extended when Britain obtained a 99-year lease of the New Territories in 1898... British Hong Kong was occupied by Imperial Japan from 1941 to 1945 during World War II; British administration resume ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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