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Swoosh
The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. Over the years, the orange and white color palette has traditionally been used on the logo, although most recently a solid black swoosh has gained significant popularity. The Swoosh has appeared alongside th ...
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Carolyn Davidson (graphic Designer)
Carolyn Davidson is a graphic designer best known for designing the Nike Swoosh logo. Early and current life Little is known about Davidson, who retired in 2000 and has not been found on public social media sites. She was last reported as spending her time quietly out of the spotlight, working on her personal interests after her fame and success relating to the Nike logo. Career Davidson designed the Swoosh in 1971 while a graphic design student at Portland State University in Portland, Oregon. She started as a journalism major but switched to design after taking a design course to "fill an empty elective." She attained a bachelor's in graphic design in 1971. Phil Knight, who was teaching an accounting class at the university, overheard Davidson say that she couldn't afford oil painting supplies and asked her to do some work for what was then Blue Ribbon Sports, Inc. (later Nike). Knight offered Davidson a job in creating charts and graphs for his meetings with Japanese footw ...
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Nike, Inc
Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1 ...
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Portland State University
Portland State University (PSU) is a public research university in Portland, Oregon. It was founded in 1946 as a post-secondary educational institution for World War II veterans. It evolved into a four-year college over the following two decades and was granted university status in 1969. It is the only public university in the state of Oregon that is located in a large city. It is governed by a board of trustees. PSU is classified among "R2: Doctoral Universities – High research activity". Portland State is composed of seven constituent colleges, offering undergraduate degrees in one hundred twenty-three fields, and postgraduate degrees in one hundred seventeen fields. Schools at Portland State include the School of Business Administration, College of Education, School of Social Work, College of Urban and Public Affairs, College of the Arts, Maseeh College of Engineering and Computer Science, and the College of Liberal Arts and Sciences. The athletic teams are known as the Por ...
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ...
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Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion. The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuade ...
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Phil Knight
Philip Hampson Knight (born February 24, 1938) is an American billionaire businessman. He is the co-founder and chairman ''emeritus'' of Nike, Inc., and was previously chairman and CEO of the company. As of October 3, 2022, Knight was ranked by ''Forbes'' as the 27th richest person in the world, with an estimated net worth of US$35.2 billion. He is also the owner of the stop motion film production company Laika. Knight is a graduate of the University of Oregon and Stanford Graduate School of Business. He was in track and field club under coach Bill Bowerman at the University of Oregon, with whom he would co-found Nike. Knight has donated hundreds of millions of dollars, to each of his ''alma maters'', as well as Oregon Health & Science University. He has donated over $2 billion to the three institutions. Early life Phil Hampson Knight was born in Portland, Oregon, to Bill Knight, a lawyer turned newspaper publisher, and his wife, Lota Cloy (Hatfield) Knight.he_now_defunct ...
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Arsenal Stadium Interior Clock End
An arsenal is a place where arms and ammunition are made, maintained and repaired, stored, or issued, in any combination, whether privately or publicly owned. Arsenal and armoury (British English) or armory (American English) are mostly regarded as synonyms, although subtle differences in usage exist. A sub-armory is a place of temporary storage or carrying of weapons and ammunition, such as any temporary post or patrol vehicle that is only operational in certain times of the day. Etymology The term in English entered the language in the 16th century as a loanword from french: arsenal, itself deriving from the it, arsenale, which in turn is thought to be a corruption of ar, دار الصناعة, , meaning "manufacturing shop". Types A lower-class arsenal, which can furnish the materiel and equipment of a small army, may contain a laboratory, gun and carriage factories, small-arms ammunition, small-arms, harness, saddlery tent and powder factories; in addition, it m ...
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Ronald McDonald House Charities
Ronald McDonald House Charities (RMHC) is an independent American nonprofit organization whose stated mission is to create, find, and support programs that directly improve the health and well-being of children. RMHC has a global network of chapters in 62 countries and regions under three core programs: Ronald McDonald House, Ronald McDonald Family Room and Ronald McDonald Care Mobile. Programs The first Ronald McDonald House was opened in Philadelphia in 1974. Jim Murray, general manager of the Philadelphia Eagles, was raising funds for one of his players' daughters when he met Children's Hospital of Philadelphia oncologist Audrey Evans. They partnered with Elkman Advertising which handled marketing for McDonald's, and the charity took the name of the latter's mascot. There are 368 Ronald McDonald Houses in 64 countries. These accommodate families with hospitalized children under 21 years of age (or 18 or 26, depending on the House), who are being treated at nearby hospi ...
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Legacy Emanuel Hospital & Health Center
Legacy Emanuel Medical Center is a hospital located in the Eliot neighborhood of Portland, Oregon, United States. Founded in 1912, it is one of only two Level I trauma centers in the state of Oregon, and home to the only burn center between Seattle and Sacramento. The hospital is also home to the Life Flight Network (MEDEVAC), the first of its kind instituted on the U.S. West Coast. The 554-bed facility provides a full range of services, including conventional surgery, heart treatment, critical care, neurology/stroke care/brain surgery, and care for high-risk pregnancies. Legacy Emanuel also houses the Randall Children's Hospital. It is one of the hospitals in the area where gun shot victims are routinely brought in. Originally opened as Emanuel Hospital by the First Immanuel Lutheran Church of Portland, the facility's original location was an historic Victorian home in North Portland (at the site of the hospital's present-day location). A nursing school was established in 1913, ...
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Oregon
Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of its eastern boundary with Idaho. The 42nd parallel north, 42° north parallel delineates the southern boundary with California and Nevada. Oregon has been home to many Indigenous peoples of the Americas, indigenous nations for thousands of years. The first European traders, explorers, and settlers began exploring what is now Oregon's Pacific coast in the early-mid 16th century. As early as 1564, the Spanish expeditions to the Pacific Northwest, Spanish began sending vessels northeast from the Philippines, riding the Kuroshio Current in a sweeping circular route across the northern part of the Pacific. In 1592, Juan de Fuca undertook detailed mapping and studies of ocean currents in the Pacific Northwest, including the Oregon coast as well as ...
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Logo NIKE
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inventions and techniques have contributed to the contemporary logo, includ ...
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Nike (mythology)
In Greek mythology, Nike (; grc, Νίκη, lit=victory, ancient: , modern: ) was a goddess who personified victory in any field including art, music, war, and athletics. She is often portrayed in Greek art as Winged Victory in the motion of flight; however, she can also appear without wings as "Wingless Victory" when she is being portrayed as an attribute of another deity such as Athena.Suidas. ''The Suda on Line: Byzantine Lexicography''. Translated by Whitehead, David, et al. (2014). Accessed 9 December 2022. https://www.cs.uky.edu/~raphael/sol/sol-html/ In Greek literature Nike is described as both an attribute and attendant to the gods Zeus and Athena. Nike gained this honored role beside Zeus during the Titanomachy where she was one of the first gods to offer her allegiance to Zeus. At Athens, Nike became a servant to Athena as well as an attribute of her due to the prominent status Athena held in her patron city. The fusion of the two goddesses at Athens has contributed to ...
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