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Spice Girls Merchandise And Sponsorship Deals
The Spice Girls are an English pop girl group that first came to international prominence in 1996 with the release of their debut single "Wannabe". The following year, they became involved in a prolific marketing phenomenon, leading to an unprecedented number of Spice Girls merchandise and sponsorship deals. With their name attached to numerous sponsors including Pepsi, Cadbury and Polaroid, and the official Spice Girls branding on hundreds of different product tie-ins, they quickly became the most merchandised group in music history. Their global merchandising efforts alone brought in over £300 million in 1997, while the group's total grosses were estimated at US$500–800 million by May 1998. Industry pundits attribute much of the brand's success to the group's longtime manager Simon Fuller. By the end of 1997, however, the overwhelming number of Spice Girls merchandise and sponsorship deals led to a public and media backlash. The group responded by firing Fuller and s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spice Girls
The Spice Girls are a British girl group formed in 1994, consisting of Melanie Brown, also known as Mel B ("Scary Spice"); Melanie Chisholm, or Melanie C ("Sporty Spice"); Emma Bunton ("Baby Spice"); Geri Halliwell ("Ginger Spice"); and Victoria Beckham ("Posh Spice"). With their "girl power" mantra, they redefined the girl-group concept by targeting a young female fanbase. They led the teen pop resurgence of the 1990s, were a major part of the Cool Britannia era, and became pop culture icons of the decade. The group formed through auditions held by managers Bob and Chris Herbert, who wanted to create a girl group to compete with the British boy bands popular at the time. They signed to Virgin Records and released their debut single "Wannabe" in 1996, which reached number one on the charts of 37 countries. Their debut album, ''Spice'' (1996), sold more than 23 million copies worldwide,References: • • • becoming the best-selling album by a female group in history ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Who Do You Think You Are (Spice Girls Song)
"Who Do You Think You Are" (styled without a question mark) is a song performed by British pop group Spice Girls. It was written by the group members with Paul Wilson and Andy Watkins—also known as Absolute—for the group's debut album ''Spice'', released in November 1996. The song is heavily influenced by early 1990s dance-pop, and has a nu-disco-style beat that resembles the music of the late 1970s. Its lyrics are about the superstar life, and how someone can get trapped in the world of fame. In February 1997, the group opened the Brit Awards with "Who Do You Think You Are". The Union Jack dress that Geri Halliwell wore during the performance made the front page of various newspapers, and is now remembered as one of the most iconic symbols of Cool Britannia. "Who Do You Think You Are" became the official single of the 1997 Comic Relief. A video with the Sugar Lumps—a satirical version of the group—was released to help raise money for charitable causes and donated all ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Daily News
The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in tabloid format. It reached its peak circulation in 1947, at 2.4 million copies a day. As of 2019 it was the eleventh-highest circulated newspaper in the United States. Today's ''Daily News'' is not connected to the earlier '' New York Daily News'', which shut down in 1906. The ''Daily News'' is owned by parent company Tribune Publishing. This company was acquired by Alden Global Capital, which operates its media properties through Digital First Media, in May 2021. After the Alden acquisition, alone among the newspapers acquired from Tribune Publishing, the ''Daily News'' property was spun off into a separate subsidiary called Daily News Enterprises. History ''Illustrated Daily News'' The ''Illustrated Daily News'' was founded by Patters ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Move Over
"Move Over", also known as "Generation Next", is a song by English girl group the Spice Girls from their second studio album, '' Spiceworld'' (1997). The song was originally co-written by Clifford Lane with Mary Wood as a jingle for PepsiCo's " GeneratioNext" advertising campaign and used in television ads released in January 1997. Through Abbott Mead Vickers BBDO, the Spice Girls signed an endorsement deal with Pepsi in early 1997, that consisted of the release of an exclusive CD single, TV commercials, on-can and bottle promotion and the group's first live concerts in Turkey. The Spice Girls co-wrote with Lane and Wood a new extended version of "Move Over", which was produced by Matt Rowe and Richard Stannard. The version is a dance-pop song with influences of pop-rock, which is thematically linked to the concepts of merchandising and consumerism. The Spice Girls filmed three television ads using their own version of the song and later included it as a track on ''Spicewo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Step To Me
"Step to Me" is a song by the British pop group the Spice Girls. It was written by the group members with Eliot Kennedy and produced by Absolute. This song was included on the Japanese edition of the Spice Girls' second album, '' Spiceworld''. Background The song was originally written for the group's debut album ''Spice'' but did not make the final cut. In 1997, Pepsi launched a £1 million 'generation next' TV campaign in the United Kingdom—running alongside sales promotion activities, notably one where by consumers collected twenty pink ring pull tabs from promotional Pepsi cans, sent them off and received the free Spice Girls CD single "Step to Me"—which was not available in High Street retailers. Collectors were also entered into a free prize draw to see the Spice Girls play their first live concert in Turkey who Pepsi were sponsoring. The advertising and the promotion were integral to Pepsi's marketing strategy, television and press ads and the ''Pepsi Chart Show'' (s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Butterworth-Heinemann
Butterworth–Heinemann is a British publishing company specialised in professional information and learning materials for higher education and professional training, in printed and electronic forms. It was formed in 1990 by the merger of Heinemann Professional Publishing and Butterworths Scientific, both subsidiaries of Reed International. With its earlier constituent companies, the founding dates back to 1923. It has publishing units in Oxford (UK) and Waltham, Massachusetts (United States). As of 2006, it is an imprint of Elsevier. See also *LexisNexis Butterworths LexisNexis is a part of the RELX corporation that sells data analytics products and various databases that are accessed through online portals, including portals for computer-assisted legal research (CALR), newspaper search, and consumer informa ... References External links * Book publishing companies of the United Kingdom Elsevier imprints {{publish-corp-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campaign (magazine)
''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by Haymarket Media Group, which owns more than 70 brands worldwide, including ''FourFourTwo'', ''Stuff'', '' Autocar'', ''What Car?'' and ''PRWeek''. Overview ''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leading ex ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi Generation
The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest was the brainchild of Alan Pottasch, a PepsiCo advertising executive, and it was won by Appleton, Wisconsin resident, Ellen M. Reimer. Her slogan invited consumers to "Come Alive! You're the Pepsi Generation!" The original "Come Alive" jingle was performed by singer Joanie Sommers in her memorable "breathy" vocal style. As of 2021, this logo is still used on merchandising. History Earlier campaigns for Pepsi-Cola had emphasized price competition. Pepsi bottles contained nearly twice as much beverage as standard Coca-Cola bottles, and Coca-Cola was by far the leading brand of soft drink. Pepsi launched a jingle campaign in 1939, "Pepsi-Cola Hits the Spot": :''Pepsi-Cola hits the spotTwelve full ounces, that's a lot!Twice as much for a nickel, tooPe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PepsiCo
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998. As of January 2021, the company possesses 23 brands that have over US$1 billion in sales annually. PepsiCo has operations all around the world and its products were distributed across more than 200 countries, resulting in annual net revenues of ov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard (magazine)
''Billboard'' (stylized as ''billboard'') is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events, and style related to the music industry. Its music charts include the Hot 100, the 200, and the Global 200, tracking the most popular albums and songs in different genres of music. It also hosts events, owns a publishing firm, and operates several TV shows. ''Billboard'' was founded in 1894 by William Donaldson and James Hennegan as a trade publication for bill posters. Donaldson later acquired Hennegan's interest in 1900 for $500. In the early years of the 20th century, it covered the entertainment industry, such as circuses, fairs, and burlesque shows, and also created a mail service for travelling entertainers. ''Billboard'' began focusing more on the music industry as the jukebox, phonograph, and radio became commonplace. Many topics it covered were spun-off ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
One Hour Of Girl Power
''One Hour of Girl Power'' (also known as ''Spice—the Official Video—Vol. 1'') is a VHS production by the Spice Girls released in the spring of 1997. It shows various performances and all the music videos filmed until that point, as well as behind the scenes of the videos. On iTunes, a five-minute abridged version of the video was released as a bonus track with the ''Greatest Hits (Spice Girls album), Greatest Hits'' album. Summary ''One Hour of Girl Power'' shows private footage of the pre-fame Spice Girls arriving at a hotel in the United States in 1995, where they are seen running through the corridors in their robes and playing around by the pool (briefly singing the then yet to be released 'Love Thing' a cappella). Included on the video are the promotional video clips for their debut single, "Wannabe (song), Wannabe", as well as those for the following singles, "Say You'll Be There", "2 Become 1", "Mama (Spice Girls song), Mama" and "Who Do You Think You Are (Spice ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The newspaper was controlled by Tony O'Reilly's Irish Independent News & Media from 1997 until it was sold to the Russian oligarch and former KGB Officer Alexander Lebedev in 2010. In 2017, Sultan Muhammad Abuljadayel bought a 30% stake in it. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. The website and mobile app had a combined monthly reach of 19,826,000 in 2021. History 1986 to 1990 Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330 It was produc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
