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SocialFlow
SocialFlow is a social media optimization platform for leading brands and publishers. The company uses the Twitter firehose, click data derived from its proprietary link proxy, along with proprietary algorithms, to optimize the delivery of messages on social networks. The company believes that understanding and utilizing key metrics of engagement, such as clicks per tweet and clicks per follower, is central to growing a large and active social media following. Their analysis and data visualization of the way news filtered out around the death of Osama Bin Laden, death of Osama bin Laden via Twitter received international news coverage and led to questions about the role of Twitter in journalism. SocialFlow is associated with Betaworks, a New York-based startup studio, incubator, and venture capital company that promotes real-time information flow on the internet. It is currently headquartered in New York City. On February 10, 2022, it was announced that SocialFlow had been acq ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
RRE Ventures
RRE Ventures is an American Venture capital, Venture Capital firm based in New York City. The firm primarily invests in Seed money, seed, Series A round, series A and series B rounds and focuses on companies operating in the software, internet, communications, aerospace, robotics, 3D printing and financial services sectors. Background Stuart Ellman and James D. Robinson IV were classmates at Harvard Business School, Harvard Business school where they came up with the idea of starting a venture capital firm. In 1994 they founded RRE Ventures with Robinson's father, James D. Robinson III who was the Chairperson, Chairman and Chief executive officer, CEO of American Express from 1977 until his retirement in 1993. The name of the firm is derived from the first letter of each co-founder's surname. As of 2020, RRE ventures has raised $2 billion in capital. It has made over 400 investments across 26 states in the US and Canada with over 60 exits. Funds Notable investments * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Betaworks
Betaworks is an American startup studio and seed stage venture capital company based in New York City that invests in network-focused, consumer-facing media businesses. Its hybrid investor/builder model has led to both investments in fast-growing startups like Tumblr, Airbnb, Groupon and Twitter as well as more exclusive stakes in internally built startups such as Chartbeat, Bitly and SocialFlow. Betaworks was founded in 2007 by John Borthwick. It has also recently come into the limelight a little more with The Intern podcast, hosted and produced by Allison Behringer. The podcast recounts a young woman beginning her career in the world of technology. In 2016, Betaworks sold its Instapaper product to the social media scrapbooking site, Pinterest. Studio Current: * Giphy lets anyone search for animated gifs on the web. It was born out of an experiment by two hackers in residence, Alex Chung and Jace Cooke, who found it difficult to browse the best gifs on the web. It spread un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Optimization
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO) in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Economist
''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Economist Group, with its core editorial offices in the United States, as well as across major cities in continental Europe, Asia, and the Middle East. In 2019, its average global print circulation was over 909,476; this, combined with its digital presence, runs to over 1.6 million. Across its social media platforms, it reaches an audience of 35 million, as of 2016. The newspaper has a prominent focus on data journalism and interpretive analysis over original reporting, to both criticism and acclaim. Founded in 1843, ''The Economist'' was first circulated by Scottish economist James Wilson to muster support for abolishing the British Corn Laws (1815–1846), a system of import tariffs. Over time, the newspaper's coverage expanded further into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Companies Of The United States
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Companies Established In 2009
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Software Companies Based In New York (state)
Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists of machine language instructions supported by an individual processor—typically a central processing unit (CPU) or a graphics processing unit (GPU). Machine language consists of groups of binary values signifying processor instructions that change the state of the computer from its preceding state. For example, an instruction may change the value stored in a particular storage location in the computer—an effect that is not directly observable to the user. An instruction may also invoke one of many input or output operations, for example displaying some text on a computer screen; causing state changes which should be visible to the user. The processor executes the instructions in the order they are provided, unless it is instructed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
KONY 2012
''Kony 2012'' is a 2012 American short documentary film produced by ''Invisible Children'' creators Invisible Children, Inc. The film's purpose was to make Ugandan cult leader, war criminal, and ICC fugitive Joseph Kony globally known so as to have him arrested by the end of 2012. The film was released on March 5, 2012, and spread virally, and the campaign was initially supported by various celebrities. , the film has received over 103 million views and 1.3 million likes on the video-sharing website YouTube, and over 18.7 million views and over 21.8 thousand likes on Vimeo, with other views on a central Kony 2012 website operated by Invisible Children. At the time, the video was the most liked on the whole of YouTube, and is the first video ever to reach 1 million likes. The intense exposure of the video caused the Kony 2012 website to crash shortly after it began gaining widespread popularity. A poll suggested that more than half of young adult Americans heard about ''Kony 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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