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Betaworks
Betaworks is an American startup studio and seed stage venture capital company based in New York City that invests in network-focused, consumer-facing media businesses. Its hybrid investor/builder model has led to both investments in fast-growing startups like Tumblr, Airbnb, Groupon and Twitter as well as more exclusive stakes in internally built startups such as Chartbeat, Bitly and SocialFlow. Betaworks was founded in 2007 by John Borthwick. It has also recently come into the limelight a little more with The Intern podcast, hosted and produced by Allison Behringer. The podcast recounts a young woman beginning her career in the world of technology. In 2016, Betaworks sold its Instapaper product to the social media scrapbooking site, Pinterest. Studio Current: * Giphy lets anyone search for animated gifs on the web. It was born out of an experiment by two hackers in residence, Alex Chung and Jace Cooke, who found it difficult to browse the best gifs on the web. It spread un ...
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Instapaper
Instapaper is a social bookmarking service that allows web content to be saved so it can be "read later" on a different device, such as an e-reader, smartphone, or tablet. The service was founded in 2008 by Marco Arment. In April 2013, Arment sold a majority stake to Betaworks and by mid 2016 Pinterest acquired the company. In July 2018, ownership of Instapaper was transferred from Pinterest to a newly formed company Instant Paper, Inc. The transition was completed on August 6, 2018. History Instapaper started out as a simple web service in late 2007 with a "Read Later" bookmarklet and stripped-down "Text" view for articles. When Marco Arment launched the service publicly on January 28, 2008, its simplicity rapidly earned accolades from the press, including Daring Fireball and TechCrunch. In April 2013, Arment sold a majority stake in Instapaper to Betaworks. Afterward, the service's web interface was redesigned. On August 23, 2016, Instapaper was acquired by social networking ...
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Dots (video Game)
''Dots'' is a free mobile game produced by Betaworks and developed at American studio Playdots, Inc. It was released on April 30, 2013 for iOS and on August 15, 2013 for Android. It has both a single player and online multiplayer modes. A single-player sequel, Two Dots, was released on May 29, 2014. Dots was initially produced as a test project examining user interaction with the iOS interface. Within a week after release, it was downloaded more than 1 million times and was the top free app in eight countries. Within two weeks, it had been downloaded 2 million times and users had played approximately 100 million games. Reception Coverage in the tech press focused on the game's simplicity and addictiveness. ''The New York Times'' cited the simple interface as a good example of flat design and highlighted the creators' focus on "design with a big D". In an interview with Mashable, the creators suggested that Dots provides a test case for increasing user engagement, and that ...
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Digg
Digg, stylized in lowercase as digg, is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook. It formerly had been a popular social news website, allowing people to vote web content up or down, called ''digging'' and ''burying'', respectively. In 2012, Quantcast estimated Digg's monthly U.S. unique visits at 3.8 million. Digg's popularity prompted the creation of similar sites such as Reddit. In July 2008, the former company took part in advanced acquisition talks with Google for a reported $200 million price tag, but the deal ultimately fell through. After a controversial 2010 redesign and the departure of co-founders Jay Adelson and Kevin Rose, in July 2012 Digg was sold in three parts: the Digg brand ...
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Activate (app)
Activate (formerly Bloglovin') is a platform that allows users to read, organize, and discover their favorite blogs on mobile and desktop. It is a design-focused platform that aggregates feeds from sources with RSS feeds, allowing users to discover and organize content. As of April 2014, Bloglovin reached over 16 million global users monthly. Bloglovin caters primarily to the “lifestyle” crowd. 90% of Bloglovin's users are female. History Founding and early years Bloglovin' was founded in a garage in Täby, Sweden in 2007 by Dan Carlberg, Daniel Swenson, Patrik Ring, Mattias Swenson, and Daniel Gren. Launched as “Blogkoll” (Swedish for “to keep track of blogs”), the initial goal of Bloglovin’ was to help fashion followers keep track of blogs without having to open up multiple tabs on their browsers. Bloglovin’ eventually developed into a platform that allows users to consume, organize, and discover the Internet's disaggregated content. In October 2011, Blog ...
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SocialFlow
SocialFlow is a social media optimization platform for leading brands and publishers. The company uses the Twitter firehose, click data derived from its proprietary link proxy, along with proprietary algorithms, to optimize the delivery of messages on social networks. The company believes that understanding and utilizing key metrics of engagement, such as clicks per tweet and clicks per follower, is central to growing a large and active social media following. Their analysis and data visualization of the way news filtered out around the death of Osama Bin Laden, death of Osama bin Laden via Twitter received international news coverage and led to questions about the role of Twitter in journalism. SocialFlow is associated with Betaworks, a New York-based startup studio, incubator, and venture capital company that promotes real-time information flow on the internet. It is currently headquartered in New York City. On February 10, 2022, it was announced that SocialFlow had been acq ...
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Chartbeat
Chartbeat is a technology company that provides data and analytics to global publishers. The company was started in 2009 and is headquartered in New York City, US. The software as a service (SaaS) company integrates code into the websites of publishers, media companies and news organizations to track users in order to monetize audience engagement and loyalty metrics so they can make decisions about the content to publish and promote on their Web sites. In August 2010, the company was spun off from Betaworks as a separate entity. Chartbeat has been both praised and criticized as an alternative to Google Analytics for real-time data. History Betaworks launched Chartbeat in April 2009 as a real-time web analytics tool that, it said, publishers could use to react quickly to changes in user behavior. At the time, Google Analytics did not offer real-time data. The launch of Chartbeat was part of a broader strategy by Betaworks to capitalize on the growth of the real-time, stream-based, s ...
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Giphy
Giphy ( ), styled as GIPHY, is an American online database and search engine that allows users to search for and share short looping videos with no sound that resemble animated GIF files. History Beginnings and early history Giphy was founded by Alex Chung and Jace Cooke in February 2013.Alfonso III, FernandoMeet GIPHY, a GIF lovers new best friend ''Daily Dot''. Feb 5, 2013.Franzen, CarlNew GIF Search Engine 'Giphy' Sees 30K Visitors In First Weekend ''Talking Points Memo''. Feb 4, 2013.Webbys x Grey Goose: Alex Chung of Giphy-Final
''Vimeo'' May 2015.
The idea for the business came when the pair was having breakfast, musing on the rising trend of purely visual communication. When Chung and Cooke first launched Giphy, the website functioned solely as a

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TechCrunch
TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 acquisition of AOL and Yahoo by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021 Verizon sold its media assets, including AOL, Yahoo, and TechCrunch, to the private equity firm Apollo Global Management, and Apollo integrated them into a new entity called Yahoo. In addition to its news reporting, TechCrunch is also known for its Disrupt conference, an annual technology event hosted in several cities across United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. As of 2013, TechCrunch was available in English, Chine ...
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ReadWriteWeb
ReadWrite (originally ReadWriteWeb or RWW) is a Web technology blog launched in 2003. RW covers Web 2.0 and Web technology in general, and provides industry news, reviews, and analysis. Founded by Richard MacManus, Technorati ranked ReadWriteWeb at number 12 in its list of top 100 blogs worldwide, as of October 9, 2010. MacManus is based in Lower Hutt, New Zealand, but the officers and writers of RW work from diverse locations, including Portland, Oregon. Around September or October 2008, ''The New York Times'' technology section began syndicating RW content online. RW also has many international channels such as France, Spain, Brazil and China. RW was acquired by SAY Media in 2011. On October 22, 2012, RWW redesigned its website, rebranded as ReadWrite and hired Daniel Lyons as the new editor-in-chief. Dan Lyons left ReadWrite on March 20, 2013, replaced by Owen Thomas. SAY Media sold ReadWrite to Wearable World in February 2015. In June 2015, the company announced a crowd ...
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PC Magazine
''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and have continued to the present day. Overview ''PC Magazine'' provides reviews and previews of the latest hardware and software for the information technology professional. Articles are written by leading experts including John C. Dvorak, whose regular column and "Inside Track" feature were among the magazine's most popular attractions. Other regular departments include columns by long-time editor-in-chief Michael J. Miller ("Forward Thinking"), Bill Machrone, and Jim Louderback, as well as: * "First Looks" (a collection of reviews of newly released products) * "Pipeline" (a collection of short articles and snippets on computer-industry developments) * "Solutions" (which includes various how-to articles) * "User-to-User" (a section in which the magazine's experts answ ...
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Entrepreneur (magazine)
''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. The magazine was first published in 1977. It is published by ''Entrepreneur Media Inc''., headquartered in Irvine, California. The magazine publishes 10 issues annually, available through subscription and on newsstands. It is or has been published under license internationally in Mexico, Russia, India, Hungary, the Philippines, South Africa, and others. Its editor-in-chief is Jason Feifer and its owner is Peter Shea. History Every year since 1979, ''Entrepreneur'' has published a list of its top 500 franchise companies. The magazine also published many other lists and awards, one of the most prominent being the Entrepreneur 360 formed to identify businesses mastering the art and science of growing a business. Companies are evaluated based on the analysis of 50-plus data points organized into five pillars: Revenue and Customers, Managemen ...
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Pinterest
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had 433 million global monthly active users as of July 2022. It is operated by Pinterest, Inc., based in San Francisco. History The idea for ''Pinterest'' emerged from an earlier app created by Ben Silberman and Paul Sciarra called Tote which served as a virtual replacement for paper catalogs. Tote struggled as a business, significantly due to difficulties with mobile payments. At the time, mobile payment technology was not sophisticated enough to enable easy on-the-go transactions, inhibiting users from making many purchases via the app. Tote users were, however, amassing large collections of favorite items and sharing them with other users. The behavior struck ...
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