Chartbeat is a technology company that provides data and analytics to global publishers. The company was started in 2009 and is headquartered in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, US. The

software as a service Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is con ...

(SaaS) company integrates code into the websites of publishers, media companies and news organizations to track users in order to monetize audience engagement and loyalty metrics so they can make decisions about the content to publish and promote on their

Web sites A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikipe ...

. In August 2010, the company was spun off from

Betaworks Betaworks is an American startup studio and seed stage venture capital company based in New York City that invests in network-focused, consumer-facing media businesses. Its hybrid investor/builder model has led to both investments in fast-growi ...

as a separate entity. Chartbeat has been both praised and criticized as an alternative to

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for real-time data.

History

launched Chartbeat in April 2009 as a real-time web analytics tool that, it said, publishers could use to react quickly to changes in user behavior. At the time,

did not offer real-time data. The launch of Chartbeat was part of a broader strategy by Betaworks to capitalize on the growth of the real-time, stream-based, social web. Betaworks had also invested in

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

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bit.ly Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for use in social networking, SMS, ...

, and

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. In August 2010, the company was spun off from Betaworks as a separate entity. In July 2011, Chartbeat launched Newsbeat, a version of their service for news sites. In February 2016, founding CEO Tony Haile resigned from the company after seven years as CEO. Long time COO John Saroff was named as his successor. In October 2017, Chartbeat made updates to its user experience and design, including the rebrand of its flagship product as ''Chartbeat for Publishing''.

References

External links

Twitter profile
{{DEFAULTSORT:Chartbeat Web analytics