|
Sleeper Effect
The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue. A discounting cue being some negative connotation or lack of credibility in the message. Where a positive message may evoke an immediate positive response which decays over time, the sleeper effect refers to a delayed positive response that is maintained over time. The effect was first noticed among US Army soldiers exposed to army propaganda. It was hypothesized that over time the soldiers forgot that the message was propaganda. The effect has been widely studied but notoriously difficult to reproduce, leading to some doubt over its existence. The sleeper effect When people are exposed normally to a persuasive message (such as an engaging or persuasive television advertisement), their attitudes toward the advocacy of the message display a significant increase. Over time, however, their newly formed attitudes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sleeper Effect
The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue. A discounting cue being some negative connotation or lack of credibility in the message. Where a positive message may evoke an immediate positive response which decays over time, the sleeper effect refers to a delayed positive response that is maintained over time. The effect was first noticed among US Army soldiers exposed to army propaganda. It was hypothesized that over time the soldiers forgot that the message was propaganda. The effect has been widely studied but notoriously difficult to reproduce, leading to some doubt over its existence. The sleeper effect When people are exposed normally to a persuasive message (such as an engaging or persuasive television advertisement), their attitudes toward the advocacy of the message display a significant increase. Over time, however, their newly formed attitudes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Framing (social Sciences)
In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality. Framing can manifest in thought or interpersonal communication. ''Frames in thought'' consist of the mental representations, interpretations, and simplifications of reality. ''Frames in communication'' consist of the communication of frames between different actors. Framing is a key component of sociology, the study of social interaction among humans. Framing is an integral part of conveying and processing data on a daily basis. Successful framing techniques can be used to reduce the ambiguity of intangible topics by contextualizing the information in such a way that recipients can connect to what they already know. In social theory, framing is a schema of interpretation, a collection of anecdotes and stereotypes, that individuals rely on to understand and respond to events. Goffman, E. (1974). ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Techniques
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Irving Janis
Irving Lester Janis (May 26, 1918 – November 15, 1990) was an American research psychologist at Yale University and a professor emeritus at the University of California, Berkeley most famous for his theory of "groupthink" which described the systematic errors made by groups when making collective decisions. A ''Review of General Psychology'' survey, published in 2002, ranked Janis as the 79th most cited psychologist of the 20th century. Early years Irving Janis was born on May 26, 1918, in Buffalo, New York. He received a bachelor of science degree from the University of Chicago in 1939, then received a doctorate from Columbia University. Career During the Second World War, Janis was drafted into the U.S. Army, where he carried out studies of military morale. In 1947, Janis became a faculty member of the Yale University Psychology Department, where he remained for nearly forty years. He collaborated with Carl Hovland on his studies of attitude change, including the sle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shelly Chaiken
Shelly Chaiken is an American social psychologist. She first received her BS from the University of Maryland, College Park in 1971 for mathematics. She later earned her MS (in 1975) and her PhD (in 1978) at the University of Massachusetts Amherst in social psychology. She was a professor of psychology at New York University, but is now retired. Chaiken is a member of many psychological organizations including the Society of Experimental Social Psychology, the American Psychological Association (Fellow, Div. 8), and the American Psychological Society. Research She completed work involving attitude, persuasion, and social cognition and is most well-known for the developing the heuristic-systematic model of information processing. Chaiken completed a study researching interracial contact. The study found that participant who were exposed to more white faces in a positive way, had a more negative view or increased prejudice toward black faces. Chaiken edited many psychological books ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Misattribution Of Memory
In psychology, the misattribution of memory or source misattribution is the misidentification of the origin of a memory by the person making the memory recall. Misattribution is likely to occur when individuals are unable to monitor and control the influence of their attitudes, toward their judgments, at the time of retrieval. Misattribution is divided into three components: cryptomnesia, false memories, and source confusion. It was originally noted as one of Daniel Schacter's seven sins of memory. Components of misattribution Cryptomnesia Cryptomnesia is a form of misattribution. It involves the unconscious influence of memory that causes current thoughts to be wrongfully attributed as novel. In other words, individuals mistakenly believe that they are the original generators of the thought. When cryptomnesia arises in literature or scholarly ideas it is often termed 'inadvertent plagiarism', inadvertent because the subject genuinely believes the idea to be their own creation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Source Amnesia
Source amnesia is the inability to remember where, when or how previously learned information has been acquired, while retaining the factual knowledge. This branch of amnesia is associated with the malfunctioning of one's explicit memory. It is likely that the disconnect between having the knowledge and remembering the context in which the knowledge was acquired is due to a dissociation between semantic and episodic memoryTulving, E. (1972)Episodic and semantic memory In E. Tulving and W. Donaldson (Eds.), ''Organization of Memory'' (pp. 381–403). New York: Academic Press. – an individual retains the semantic knowledge (the fact), but lacks the episodic knowledge to indicate the context in which the knowledge was gained. Memory representations reflect the encoding processes during acquisition. Different types of acquisition processes (e.g.: reading, thinking, listening) and different types of events (e.g.: newspaper, thoughts, conversation) will produce mental depictions that p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychological Manipulation
Manipulation in psychology is a behavior designed to exploit, control, or otherwise influence others to one’s advantage. Definitions for the term vary in which behavior is specifically included, influenced by both culture and whether referring to the general population or used in clinical contexts. Manipulation is generally considered a dishonest form of social influence as it is used at the expense of others. Manipulative tendencies may derive from personality disorders such as borderline personality disorder, narcissistic personality disorder, or antisocial personality disorder. Manipulation is also correlated with higher levels of emotional intelligence, and is a chief component of the personality construct dubbed Machiavellianism. Manipulation differs from general influence and persuasion. Influence is generally perceived to be harmless and it is not seen as unduly coercive to the individual's right of acceptance or rejection of influence. Persuasion is the ability to move o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism and is often associated with material which is prepared by governments as part of war efforts, political campaigns, health campaigns, revolutionaries, big businesses, ultra-religious organizations, the media, and certain individuals such as soapboxers. In the 20th century, the English term ''propaganda'' was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies. Equivalent non-English terms have also la ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Misinformation
Misinformation is incorrect or misleading information. It differs from disinformation, which is ''deliberately'' deceptive. Rumors are information not attributed to any particular source, and so are unreliable and often unverified, but can turn out to be either true or false. Even if later retracted, misinformation can continue to influence actions and memory. People may be more prone to believe misinformation because they are emotionally connected to what they are listening to or are reading. The role of social media has made information readily available to us at anytime, and it connects vast groups of people along with their information at one time. Advances in technology has impacted the way we communicate information and the way misinformation is spread. Misinformation has impacts on our societies' ability to receive information which then influences our communities, politics, and medical field. History Early examples include the insults and smears spread among political rival ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Disinformation
Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the Latin prefix ''dis-'' to ''information'' making the meaning "reversal or removal of information". The rarely used word had appeared with this usage in print at least as far back as 1887. Some consider it a loan translation of the Russian ''dezinformatsiya'', derived from the title of a KGB black propaganda department. Defector Ion Mihai Pacepa claimed Joseph Stalin coined the term, giving it a French-sounding name to claim it had a Western origin. Russian use began with a "special disinformation office" in 1923. Disinformation was defined in '' Great Soviet Encyclopedia'' (1952) as "false information with the intention to deceive public opinion". Operation INFEKTION was a Soviet disinformation campaign to influence opinion that the U. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
_(cropped).jpg "Click for more on -> Framing (social Sciences)")
