Shoichi Aoki
   HOME
*





Shoichi Aoki
is a Japanese photographer and creator of the magazines ''STREET,'' ''TUNE,'' and ''Fruits (magazine), FRUiTS.'' He also subsequently created the ''Fruits'' and ''Fresh Fruits'' (collections of Japanese street fashion) photo-books as a way of offering his photos to the foreign market. Life and work Aoki was born in Tokyo. He began documenting street fashion in Tokyo's fashionable Harajuku area in the mid 1990s when he noticed a marked change in the way young people were dressing. Rather than following European and American trends, people were customising elements of traditional Japanese dress—kimono, obi (sash), obi sashes and geta (footwear), geta sandals—and combining them with handmade, secondhand and alternative designer fashion in an innovative DIY approach to dressing. In 1997, Aoki founded the monthly magazine ''FRUiTS,'' now a cult fanzine with an international following, to record and celebrate the freshness of fashion in Harajuku. Publications Magazines * ''STREET' ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Fruits (magazine)
''Fruits'' (stylized "FRUiTS") was a monthly Japanese street fashion magazine founded in 1997 by photographer Shoichi Aoki. Though FRUiTS covered styles found throughout Tokyo, it is associated most closely with the fashion subcultures found in Tokyo's Harajuku, Harajuku district. The magazine primarily focused on individual styles found outside the fashion-industry mainstream, as well as subcultures specific to Japan, such as Lolita fashion, lolita and ganguro, and local interpretations of larger subcultures like Punk fashion, punk and Goth subculture, goth. Content FRUiTS featured a simple layout, with the bulk of the magazine made up of single full-page photographs accompanied by a brief profile of the photographed person, which included their age, occupation, and a description of what brands they were wearing (if applicable), as well as their self-described "point of fashion" (style inspiration). Most issues included only a couple of advertisements, and typically only for loc ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Tokyo
Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 million residents ; the city proper has a population of 13.99 million people. Located at the head of Tokyo Bay, the prefecture forms part of the Kantō region on the central coast of Honshu, Japan's largest island. Tokyo serves as Japan's economic center and is the seat of both the Japanese government and the Emperor of Japan. Originally a fishing village named Edo, the city became politically prominent in 1603, when it became the seat of the Tokugawa shogunate. By the mid-18th century, Edo was one of the most populous cities in the world with a population of over one million people. Following the Meiji Restoration of 1868, the imperial capital in Kyoto was moved to Edo, which was renamed "Tokyo" (). Tokyo was devastate ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Street Fashion
Street fashion is fashion that is considered to have emerged not from studios, but from the grassroots streetwear. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Magazines and Newspapers like the New York Times and Elle magazine, Elle commonly feature candid photographs of individuals wearing urban, stylish clothing. Japanese street fashion sustains multiple simultaneous highly diverse fashion movements at any given time. Mainstream fashion often appropriates street fashion trends as influences. Nowadays, street fashion is getting more and more popular. Most major youth subcultures have had an associated street fashion. Streetstyle is different all around the globe. Description The “street” approach to style and fashion is often based on individualism, rather than focusing solely on current fashion trends. Using street style methods, individuals demonstrate their multiple, negotiated identities, in addition to utiliz ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  



MORE