Shoichi Aoki
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is a Japanese photographer and creator of the magazines ''STREET,'' ''TUNE,'' and ''
FRUiTS In botany, a fruit is the seed-bearing structure in flowering plants that is formed from the ovary after flowering. Fruits are the means by which flowering plants (also known as angiosperms) disseminate their seeds. Edible fruits in particula ...
.'' He also subsequently created the ''Fruits'' and ''Fresh Fruits'' (collections of Japanese street fashion) photo-books as a way of offering his photos to the foreign market.


Life and work

Aoki was born in
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...
. He began documenting street fashion in Tokyo's fashionable Harajuku area in the mid 1990s when he noticed a marked change in the way young people were dressing. Rather than following European and American trends, people were customising elements of traditional Japanese dress—
kimono The is a traditional Japanese garment and the national dress of Japan. The kimono is a wrapped-front garment with square sleeves and a rectangular body, and is worn left side wrapped over right, unless the wearer is deceased. The kimono ...
,
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sashes and
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sandals—and combining them with handmade, secondhand and alternative designer fashion in an innovative DIY approach to dressing. In 1997, Aoki founded the monthly magazine ''FRUiTS,'' now a cult
fanzine A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''-zine'') is a non-professional and non-official publication produced by fan (person), enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) ...
with an international following, to record and celebrate the freshness of fashion in Harajuku.


Publications


Magazines

* ''STREET'' (began in 1985) * ''
FRUiTS In botany, a fruit is the seed-bearing structure in flowering plants that is formed from the ovary after flowering. Fruits are the means by which flowering plants (also known as angiosperms) disseminate their seeds. Edible fruits in particula ...
.'' (began in 1997) * ''TUNE'' (began in 2004) * ''.RUBY'' (began in 2012)


Books

*''Fruits.'' Phaidon, 2001. . *''Fresh Fruits.'' Phaidon, 2005. . *''Street London 1985-1996.'' 2017.


References


External links


ABC interview with Aoki
Japanese editors Living people Year of birth missing (living people) {{fashion-bio-stub