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Search Engine Strategies
Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.Jefferson Graham (August 14, 2006)Google search ads find momentum ''USA Today'', retrieved March 8, 2008 History The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first SES conference was on November 18, 1999 in San Francisco, California and marked the first formal occasion that site owners had met with search engines. The conference expanded internationally in 2000 when the first SES UK was held in London, England on April 27, 2000, followed by Denmark in 2001, Germany in 2002, and France, Sweden, Canada, Italy and China until 2006. The growth of the industry caused the creation of special niche SES Conferences such as SES Multimedia & Mobile Edition and SES Latino. Where SES Latino 2006 and 2007 was moderated by conference chair Nacho Hernandez. Incisive Media purchased Search Engine Watch from MecklerMedia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
San Jose, California
San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 population of 1,013,240, it is the most populous city in both the Bay Area and the San Jose–San Francisco–Oakland, CA Combined Statistical Area, San Jose-San Francisco-Oakland Combined Statistical Area, which contain 7.7 million and 9.7 million people respectively, the List of largest California cities by population, third-most populous city in California (after Los Angeles and San Diego and ahead of San Francisco), and the List of United States cities by population, tenth-most populous in the United States. Located in the center of the Santa Clara Valley on the southern shore of San Francisco Bay, San Jose covers an area of . San Jose is the county seat of Santa Clara County, California, Santa Clara County and the main component of the San ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SAScon
The Search, Analytics and Social Media Conference (SASCon) is an annual UK marketing conference series focused on search engine marketing, social media marketing and search engine optimisation.News in brief ''Manchester Evening News'' The conference takes place in Manchester over 2 days and includes seminars, workshops and discussion panels. Venues have included Bridgewater Hall (2010), The Hive (2011–2012) and (2013–2014). Thursday, July 23 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Marketing
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and military networks in the 1970s to enable resource sharing. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Optimization
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO) in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Googleplex
The Googleplex is the corporate headquarters complex of Google and its parent company, Alphabet Inc. It is located at 1600 Amphitheatre Parkway in Mountain View, California. The original complex, with of office space, is the company's second largest square footage assemblage of Google buildings, after Google's 111 Eighth Avenue building in New York City, which the company bought in 2010. "Googleplex" is a portmanteau of ''Google'' and ''complex'' (meaning a complex of buildings) and a reference to ''googolplex'', the name given to the large number 10(10100), or 10googol. Facilities and history The original campus SGI Campus The site was previously occupied by Silicon Graphics (SGI). The office space and corporate campus is located within a larger site that contains Charleston Park, a public park; improved access to Permanente Creek; and public roads that connect the corporate site to Shoreline Park and the Bay Trail. The project, launched in 1994, was built on the site ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mountain View, CA
Mountain View is a city in Santa Clara County, California, United States. Named for its views of the Santa Cruz Mountains, it has a population of 82,376. Mountain View was integral to the early history and growth of Silicon Valley, and is the location of many high technology companies. In 1956, William Shockley established Shockley Semiconductor Laboratory in Mountain View, the first company to develop silicon semiconductor devices in Silicon Valley. Today, Mountain View houses the headquarters of many of the world's largest technology companies, including Google and Alphabet Inc., Unicode Consortium, Intuit, NASA Ames research center, and major headquarter offices for Microsoft, Symantec, 23andMe, LinkedIn, Samsung, and Synopsys. History The Mexican land grant of Rancho Pastoria de las Borregas was given in 1842 by Alta California Governor Juan Alvarado to Francisco Estrada. This grant was later passed on to Mariano Castro, who sold half of the land to Martin Murphy Jr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jupitermedia
Mecklermedia (formerly Internet.com LLC, Jupitermedia Inc., Mediabistro Inc. and WebMediaBrands Corporation) was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. Meckler and Tristan Louis, the company provides business-to-business (B2B) services for creative, business and information technology professionals, including recruitment and event promotion. Until 2014, the company also operated a group of websites aimed towards the B2B market—particularly blogs covering various aspects of the media industry. In August 2014, Mediabistro sold its editorial properties to Prometheus Global Media, a subsidiary of Guggenheim Partners, for $8 million. The company announced it would liquidate itself on December 22, 2015 History In 1994, Alan Meckler, then CEO of Mecklermedia, created MecklerWeb as an addendum to his offerings in print (''Virtual Reality World'', ''CDrom World'', and ''Internet World'') an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Incisive Media
''Incisive Media'' is a B2B information and events business. It is based in London, United Kingdom. History Incisive Media is a business-to-business (B2B) information and events company founded by Tim Weller, in 1994 with the launch of ''Investment Week''. It acquired Timothy Benn Publishing (owner of ''Post Magazine'') in August 2000. It was listed on the main market of the London Stock Exchange in December 2000 which valued the business at c. £73m. During the next six years the business completed a number of acquisitions including ''Matching Hat, Risk Waters, Initiative Europe (Unquote), Search Engine Strategies, Global Professional Media, Asian Venture Capital Journal'' and ''Pacific Prospect''. However, as a public company it was difficult to take advantage of some of the larger consolidation opportunities that existed, so in December 2006 Tim Weller led a management buyout deal backed by Apax Partners that valued Incisive Media at £275 million. Within a few months of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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