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SAScon
The Search, Analytics and Social Media Conference (SASCon) is an annual UK marketing conference series focused on search engine marketing, social media marketing and search engine optimisation.News in brief ''Manchester Evening News'' The conference takes place in Manchester over 2 days and includes seminars, workshops and discussion panels. Venues have included Bridgewater Hall (2010), The Hive (2011–2012) and (2013–2014). Thursday, July 23 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mike Little
Mike Little (born 12 May 1962) is an English web developer and writer. He is the co-founder of the free and open source web software WordPress along with Matt Mullenweg. Biography Mike Little was born in 1962 to a Nigerian father who was a musician and an English mother in England. He was educated at the Stockport School. In 2003, Little and Matt Mullenweg started working on a project in which they built on ''b2/cafelog'' and later named it WordPress, releasing the first version on 27 May 2003. In June 2013, Little was awarded the SAScon The Search, Analytics and Social Media Conference (SASCon) is an annual UK marketing conference series focused on search engine marketing, social media marketing and search engine optimisation. Bibliography * Douglass, Robert T.; Little, ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Manchester Metropolitan University Business School
Manchester Metropolitan University Business School (MMUBS) is a triple-accredited business school of Manchester Metropolitan University. It traces its roots as a provider of business education back to 1889, and has a rich history of supporting industry and commerce in the city of Manchester. Over 9,000 students are enrolled across the Business School’s undergraduate, postgraduate and research degrees. A further 2,000 students are enrolled in degree apprenticeship programmes. In 2019, Manchester Metropolitan University Business School was awarded EQUIS accreditation, a renowned international benchmark of excellence for business schools. Manchester Metropolitan University was named the leading university provider for degree apprenticeships in the 2021 RateMyApprenticeship Awards, and ranks in the top ten UK universities for knowledge transfer partnerships. Professional accreditations * Association to Advance Collegiate Schools of Business (AACSB) * Association for Bu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Strategies
Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.Jefferson Graham (August 14, 2006)Google search ads find momentum ''USA Today'', retrieved March 8, 2008 History The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first SES conference was on November 18, 1999 in San Francisco, California and marked the first formal occasion that site owners had met with search engines. The conference expanded internationally in 2000 when the first SES UK was held in London, England on April 27, 2000, followed by Denmark in 2001, Germany in 2002, and France, Sweden, Canada, Italy and China until 2006. The growth of the industry caused the creation of special niche SES Conferences such as SES Multimedia & Mobile Edition and SES Latino. Where SES Latino 2006 and 2007 was moderated by conference chair Nacho Hernandez. Incisive Media purchased Search Engine Watch from MecklerMedia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers. History Webmasters and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bridgewater Hall
The Bridgewater Hall is a concert venue in Manchester city centre, England. It cost around £42 million to build in the 1990s, and hosts over 250 performances a year. It is home to the 165-year-old Hallé Orchestra as well as to the Hallé Choir and Hallé Youth Orchestra and it serves as the main concert venue for the BBC Philharmonic. The building sits on a bed of 280 springs intended to insulate it from external sound. The hall is named after the Third Duke of Bridgewater who commissioned the eponymous Bridgewater Canal that crosses Manchester, although the hall and waterside frontage is situated on a specially constructed arm of the Rochdale Canal. History Proposals to replace the concert venue in the Free Trade Hall were made after it was damaged in the Second World War, but the hall, which was home to The Hallé orchestra was repaired and renovated in the 1950s. Despite being a popular venue, the Free Trade Hall, built in the 1850s, had poor acoustics and outd ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Manchester Evening News
The ''Manchester Evening News'' (''MEN'') is a regional daily newspaper covering Greater Manchester in North West England, founded in 1868. It is published Monday–Saturday; a Sunday edition, the ''MEN on Sunday'', was launched in February 2019. The newspaper is owned by Reach plc (formerly Trinity Mirror), /sup> one of Britain's largest newspaper publishing groups. Since adopting a 'digital-first' strategy in 2014, the ''MEN'' has experienced significant online growth, despite its average print daily circulation for the first half of 2021 falling to 22,107. In the 2018 British Regional Press Awards, it was named Newspaper of the Year and Website of the Year. History Formation and ''The Guardian'' ownership The ''Manchester Evening News'' was first published on 10 October 1868 by Mitchell Henry as part of his parliamentary election campaign, its first issue four pages long and costing a halfpenny. The newspaper was run from a small office on Brown Street, with approximately ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WordPress
WordPress (WP or WordPress.org) is a free and open-source content management system (CMS) written in hypertext preprocessor language and paired with a MySQL or MariaDB database with supported HTTPS. Features include a plugin architecture and a template system, referred to within WordPress as "Themes". WordPress was originally created as a blog-publishing system but has evolved to support other web content types including more traditional mailing lists and Internet fora, media galleries, membership sites, learning management systems (LMS) and online stores. One of the most popular content management system solutions in use, WordPress is used by 42.8% of the top 10 million websites . WordPress was released on May 27, 2003, by its founders, American developer Matt Mullenweg and English developer Mike Little, as a fork of ''b2/cafelog''. The software is released under the GPLv2 (or later) license. To function, WordPress has to be installed on a web server, either part of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Optimization
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO) in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO is used to strategically create online content ranging from well-written text to eye-catching digital photos or video clips that encourages and entices ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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