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Sponsorship (commercial)
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ricky Stenhouse Jr
Richard Lynn Stenhouse Jr. (born October 2, 1987) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 47 Chevrolet Camaro ZL1 for JTG Daugherty Racing. Stenhouse was the 2010 Nationwide Series Rookie of the Year, and won back-to-back Nationwide Series championships in 2011 and 2012. Stenhouse was the 2013 Sprint Cup Series Rookie of the Year. Racing career Early career Stenhouse began kart racing at the age of six, and acquired 47 wins and 90 podium finishes by the time he moved into sprint car racing in 2003. Beginning his sprint car racing career in 360 cubic inches winged sprint cars, he won the National Sprint Car Hall of Fame Driver Poll and Dirt Winged Sprint Car Rookie of the Year in 2003. He began racing in the USAC sprint car series in 2004, and in 2006 won National Sprint Car Hall of Fame Driver Poll Wild Card in both the 360 and 410 winged sprint car divisions. Stenhouse won dual Rookie of the Year ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cause Marketing
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising. A similar phrase, cause-related marketing, usually refers to a subset of cause marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. A high-profile form of cause-related marketing occurs at checkout counters when customers are asked to support a cause with a charitable donation. Cause marketing differs from corporate giving (philanthropy), as the latter generally involves a specific donation that is tax-deductible, while cause marketing is a promotional campaign not necessarily based on a donation. History The United States Congress passed the Endangered Species Act on December 14, 1973. In response, 7-Eleven sold Endangered Species Cups, and donated one cent from the sale of each cup to th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsorships
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Theories A range of psychological and communications theories have been used to exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Advertising Technology Companies
This is a list of online advertising technology companies. *4INFO * Adbot *Adform *Adobe Systems *ADTECH * Adtile Technologies *Afilias * Alawar Entertainment * Amazon.com *AppNexus *Badgeville *BrightRoll * comScore *Criteo *Daylife *Digital Element *dotMobi *eBuddy *eDirectory * Enplug *Facebook *Fiksu * Fluent, Inc. *Google Inc. *InMobi *Integral Ad Science *Marin Software *Matomy Media *mBlox * Media.net *Metaverse Mod Squad * Neustar *Newsmax Media *OpenMarket * OpenX * Optimal Payments * OrangeSoda *Oracle Corporation *Quantcast *Rapleaf *Rocket Fuel *Rubicon Project *Sedo *Sitecore *Softlayer *Softonic *Sony DADC *Taykey *Triton Digital *TubeMogul * Unified *Velti *Venable LLP *Yippy *YuMe *ZEDO *Zeta Interactive {{DEFAULTSORT:Advertising technology companies Advertising technology Technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an end ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Sponsored Sports Stadiums
The following is a list of sports venues with sole naming rights: Present naming rights Australia In Australia, the most important distinction regarding outdoor stadiums is the shape of their fields: * Oval stadiums — Generally used for cricket and Australian rules football. Can be used for rectangular-field sports, but seating arrangement is not necessarily optimal. * Rectangular stadiums — Used for the rugby codes and soccer, and generally cannot be used for oval-field sports. A few stadiums with oval fields have movable seating that can readily accommodate rectangular-field sports. Austria Belgium Brazil Canada In accord with Canadian English usage, "football" refers to Canadian football unless otherwise indicated, and association football is called "soccer". Chile China Cook Islands Czech Republic Denmark Ecuador Estonia Finland France Germany Greece Guatemala Indonesia Israel Italy Japan Lithuania Mexico Netherlan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsorship Broker
A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience).Event Sponsorship (The Wiley Event Management Series) (Hardcover) by Bruce E. Skinner (Author), Vladimir Rukavina (Author) Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field. A typical sponsorship could be, for example, an arrangement to exchange advertising for the responsibility of providing funding for a popular event or entity. For example, a corporate entity may provide equipment for a famous band in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can earn a lot of money and/or receive free music equipment. This type of sponsorship is prominent in the sports, arts, media and charity sectors. See also *Donation *Cause marketing *Ambush marketing *Sports marketing *Sustaining program *European Spon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
European Sponsorship Association
{{Use dmy dates, date=April 2022 The European Sponsorship Association (ESA) represents those involved in sponsorship across Europe. History The European Sponsorship Association was formed in October 2003 by the merger of two bodies, the European Sponsorship Consultants Association and the Institute for Sports Sponsorship. The European Sponsorship Consultants Association (ESCA) was founded in 1990. ESCA promoted the sponsorship industry across Europe including working with the European Commission to encourage the development of sponsorship across the EU. ESCA also championed a concerted attack on any issues and threats to the sponsorship business. The Institute of Sports Sponsorship was founded in 1985, with Prince Philip as its President, to be the representative voice of the sports sponsorship industry and to encourage the growth of sponsorship for the benefit of sport. The ISS promoted best practice in sponsorship; worked closely with sports bodies, government and the media to i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sustaining Program
A sustaining program is a radio or television program that, despite airing on a commercial broadcast station, does not have commercial sponsorship or advertising. This term, mostly used in the United States, was common in the early days of radio, but has become unfamiliar owing to the nearly universal use of commercial advertising on radio and television. Network and commercial radio Commercial radio stations began broadcasting in the early 1920s, but it would be over a decade before the concept of selling over-the-air advertising would catch on. Many radio stations were established by radio equipment manufacturers and retailers such as RCA and programming was provided to sell the still-patented radio transmitters and receivers (thus effectively establishing a one-time fee model). Programming was financed from the sale of the equipment. Other radio stations and programs were provided as a public service through endowments or municipal financing; a few were operated by universities o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Marketing
Sports marketing as a concept has established itself as a branch of marketing over the past few decades, however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using sports to market products'. It is a specific application of marketing principles and processes to sport products and to the marketing of non- sports products through association with sport. Sports Marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams focussed on customer-fans. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the consumers through exchang ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naming Rights
Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities. The distinctive characteristic for this type of naming rights is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example, a ''presenting sponsor'' attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome); or, a ''title sponsor'' replaces the origin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ambush Marketing
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s. Most ambush marketing campaigns aim to associate a brand with the prominence of a major event, without actually being an "official" partner or sponsor of said event. An advertiser may indirectly ambush an event by alluding to its imagery and themes without referencing any specific trademarks associated with it, or in "direct" and "predatory" means—where an advertiser engages in the fraudulent use of official names and trademarks to deliberately mislead consumers. Actions against ambush advertising are most common in sport (where major events such as the FIFA World Cup, Olympic Games, and the Super Bowl are prominent targets), as the practice can devalue and dilute excl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Donation
A donation is a gift for charity, humanitarian aid, or to benefit a cause. A donation may take various forms, including money, alms, services, or goods such as clothing, toys, food, or vehicles. A donation may satisfy medical needs such as blood or organs for transplant. Charitable donations of goods or services are also called ''gifts in kind''. Donating statistics In the United States, in 2007, the Bureau of Labor Statistics found that American households in the lowest fifth in terms of wealth, gave on average a higher percentage of their incomes to charitable organizations than those households in the highest fifth. Charity Navigator writes that, according to Giving USA, Americans gave $298 billion in 2011 (about 2% of GDP). The majority of donations were from individuals (73%), then from bequests (about 12%), foundations (2%) and less than 1% from corporations. The largest sector to receive donations was religious organizations (32%), then education (13%). Giving has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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