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Sustaining Program
A sustaining program is a radio or television program that, despite airing on a commercial broadcast station, does not have commercial sponsorship or advertising. This term, mostly used in the United States, was common in the early days of radio, but has become unfamiliar owing to the nearly universal use of commercial advertising on radio and television. Network and commercial radio Commercial radio stations began broadcasting in the early 1920s, but it would be over a decade before the concept of selling over-the-air advertising would catch on. Many radio stations were established by radio equipment manufacturers and retailers such as RCA and programming was provided to sell the still-patented radio transmitters and receivers (thus effectively establishing a one-time fee model). Programming was financed from the sale of the equipment. Other radio stations and programs were provided as a public service through endowments or municipal financing; a few were operated by universities o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Pilot
A television pilot (also known as a pilot or a pilot episode and sometimes marketed as a tele-movie) in United Kingdom and United States television, is a standalone episode of a television series that is used to sell a show to a television network or other distributor. A pilot is created to be a testing ground to gauge whether a series will be successful. It is, therefore, a test episode for the intended television series, an early step in the series development, much like pilot studies serve as precursors to the start of larger activity. A successful pilot may be used as the series premiere, the first aired episode of a new show, but sometimes a series' pilot may be aired as a later episode or never aired at all. Some series are commissioned straight-to-series without a pilot (although an increasing number of such series have their first episodes titled "Pilot"). On some occasions, pilots that were not ordered to series may also be broadcast as a standalone television film or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fundraising
Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gather money for non-profit organizations, it is sometimes used to refer to the identification and solicitation of investors or other sources of capital for-profit enterprises. Traditionally, fundraising has consisted mostly of asking for donations through face-to-face fundraising, such as door-knocking. In recent years, though, new forms such as online fundraising or grassroots fundraising have emerged. Organizations Fundraising is a significant way that non-profit organizations may obtain the money for their operations. These operations can involve a very broad array of concerns such as religious or philanthropic groups such as research organizations, public broadcasters, political campaigns and environmental issues. Some exampl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Grant (money)
A grant is a funding, fund given by a person or organization, often a Government, public body, charitable foundation, a specialised grant-making institution, or in some cases a business with a corporate social responsibility mission, to an individual or another entity, usually, a non-profit organisation, sometimes a business or a local government body, for a specific purpose linked to public benefit. Unlike loans, grants are not intended to be paid back. Examples include student grants, research grants, the Sovereign Grant Act 2011, Sovereign Grant paid by the UK HM Treasury, Treasury to the Monarchy of the United Kingdom, monarch, and some European Regional Development Fund payments in the European Union. European Union European Union grants The European Commission provides financing through numerous specific calls for project proposals. These may be within Framework Programmes for Research and Technological Development, Framework Programmes.Many seven-year programmes are per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Broadcasting Service
The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia Arlington County, or simply Arlington, is a County (United States), county in the U.S. state of Virginia. The county is located in Northern Virginia on the southwestern bank of the Potomac River directly across from Washington, D.C., the nati .... PBS is a publicly funded nonprofit organization and the most prominent provider of educational television, educational programs to public television stations in the United States, distributing shows such as ''Nature (TV program), Nature'', ''Nova (American TV program), Nova'', ''Frontline (American TV program), Frontline'', ''PBS News Hour'', ''Masterpiece (TV series), Masterpiece'', ''Mister Rogers' Neighborhood'', ''Sesame Street'', ''Barney & Friends'', ''Arthur (TV series), ''Arthur'''' and ''American Experience''. Certain stations also provide spillover service to Canada. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commercial Sponsor
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsee (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in the marketi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Underwriting Spot
An underwriting spot, known as sponsor credit () in Japan, is an announcement made on public broadcasting outlets, especially in the United States, in exchange for funding. These spots usually mention the name of the sponsor, and can resemble traditional television advertisements in commercial broadcasting to a limited extent; however, under the terms of a public broadcaster's license from the Federal Communications Commission, such spots are prohibited from being promotional (such as making product claims, using superlatives, or being more than 30 seconds long) or making any sort of " call to action" (a phrase that refers to "any device designed to prompt an immediate response or encourage an immediate sale" such as announcing prices or providing an incentive to buy). In the U.S., these restrictions apply to any television or radio station licensed as a non-commercial educational (NCE) stations, and even for non-sponsoring companies and products. However, this is not the case ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Advertising
In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air. The most common advertisements are "spot commercials", which normally last for no more than one minute, although extended versions, commonly running for up to 45, 60 or more minutes, are termed " informercials" because they delve deeper into detailed information on and stories about commercial product or service offerings. The United States Federal Communications Commission (FCC), established under the Communications Act of 1934, regulates commercial broadcasting, and the laws regarding remain relatively unchanged from the Radio Act of 1927. In 2015, radio accounted for 7.8% of total U.S. media expenditures. History Commercial advertising by audi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Radio
Public broadcasting (or public service broadcasting) is radio, television, and other electronic media outlets whose primary mission is public service with a commitment to avoiding political and commercial influence. Public broadcasters receive funding from diverse sources including license fees, individual contributions and donations, public financing, and corporate underwriting. A public service broadcaster should operate as a non-partisan, non-profit entity, guided by a clear public interest mandate. PSBs must be safeguarded from external interference—especially of a political or commercial nature—in matters related to governance, budgeting, and editorial decision-making. The PSB model relies on an independent and transparent system of governance, encompassing key areas such as editorial policy, managerial appointments, and financial oversight. Common media include AM, FM, and shortwave radio; television; and the Internet. Public broadcasting may be nationally or loc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Non-commercial
A non-commercial (also spelled noncommercial) activity is an activity that is not carried out in the interest of Profit (economics), profit. The opposite is Commerce, commercial, something that primarily serves profit interests and is focused on business. For example, advertising-free community radio stations are typically nonprofit organizations staffed by individuals volunteering their efforts to air a wide variety of radio programming, and do not run explicit radio advertisements, included in the United States specific grouping of "non-commercial educational" (NCE) public radio stations. Copyright and licenses Some Creative Commons licenses include a "non-commercial" option, which has been controversial in definition. In a 2008 survey conducted in the United States, some respondents interpreted the concept as: * "If I have nothing to gain from it, then it's non-commercial." * "If you can afford to pay for it, do it; otherwise it's OK anyway" * "What we consider to have "genu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Globo
TV Globo (stylized as tvglobo; , ), formerly known as Rede Globo de Televisão (; shortened to Rede Globo) or simply known as Globo, is a Brazilian free-to-air Television broadcasting, television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by Globo, a division of media conglomerate Grupo Globo, in turn owned by Marinho's heirs. The network is by far the largest of its holdings. TV Globo is the largest commercial TV network in Latin America, the second largest commercial TV network in the world and the largest producer of telenovelas. All of this makes Globo renowned as one of the most important television networks in the world and Grupo Globo as one of the largest media groups. TV Globo is headquartered in the Jardim Botânico, Rio de Janeiro, Jardim Botânico neighborhood of Rio de Janeiro, where its news division is based. The network's main production studios are located at a complex dubbed Estúdios Globo, located in Jacarepaguá, in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telecurso
''Telecurso'' is a television program of distance education in Brazil, made by an agreement of '' Padre Anchieta Foundation'', ''Fundação Roberto Marinho'' and '' FIESP''. It debuted in 1978, and was exhibited by Rede Globo until 2014. The program is still aired on Futura, TV Cultura, TV Brasil, TV Aparecida, Redevida, and SBT. The idea of this program was created by journalist Francisco Calazans Fernandes and it featured several kinds of education classes. Broadcast history Educational programming began to be broadcast by Rede Globo on 16 January 1978 when the secondary-school oriented ''Telecurso 2o Grau'' started broadcasting; it was initially created by Rede Globo in conjunction with the Padre Anchieta Foundation (Fundação Padre Anchieta) and the Roberto Marinho Foundation. Unlike almost all other programs shown by Rede Globo, the program was presented commercial-free for its entire run due to its educational nature, although promos for the network's shows and publi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
