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Sponsored Search Auction
A sponsored search auction (SSA), also known as a keyword auction, is an indispensable part of the business model of modern web hosts. It refers to results from a search engine that are not output by the main search algorithm, but rather clearly separate advertisements paid for by third parties. These advertisements are typically related to the terms for which the user searched. They come in the form of a link and some information, with the hope that a search user will click on the link and buy something from the advertiser. In sponsored search auctions, there are typically some fixed number of slots for advertisements and more advertisers that want these slots than there are slots. The advertisers have different valuations for these slots and slots are a scarce resource, so an auction is done to determine how the slots will be assigned. History Prior to 1998, many advertisements were charged by impression, as it was the easiest metric to calculate. In 1998, GoTo.com, Inc debuted a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Model
A business model describes how a Company, business organization creates, delivers, and captures value creation, value,''Business Model Generation'', Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010 in economic, social, cultural or other contexts. The model describes the specific way in which the business conducts itself, spends, and earns money in a way that generates Profit (economics), profit. The process of business model construction and modification is also called ''business model innovation'' and forms a part of business strategy. In theory and practice, the term ''business model'' is used for a broad range of informal and formal descriptions to represent core aspects of an organization or business, including Mission statement, purpose, business process, target market, target customers, offerings, strategies, infrastructure, organizational structures, profit structures, sourcing, trading practices, and operational ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Host
A web hosting service is a type of Internet hosting service that hosts websites for clients, i.e. it offers the facilities required for them to create and maintain a site and makes it accessible on the World Wide Web. Companies providing web hosting services are sometimes called ''web hosts''. Typically, web hosting requires the following: * one or more servers to act as the host(s) for the sites; servers may be physical or virtual; * colocation for the server(s), providing physical space, electricity, and Internet connectivity; * Domain Name System configuration to define name(s) for the sites and point them to the hosting server(s); * a web server running on the host; * for each site hosted on the server: ** space on the server(s) to hold the files making up the site; ** site-specific configuration; ** often, a database; ** software and credentials allowing the client to access these, enabling them to create, configure, and modify the site; ** email connectivity allowing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google AdWords
Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model, and a cost-per-view (CPV) pricing model. History Google launched AdWords in the year 2000. Initially, Google itself would set up and manage advertisers' campaigns. Google then introduced a self-service AdWords portal for small businesses that wanted to manage their own campaigns. In 2005, Google started a campaign management service known as "Jumpstart". In 2007, Google acquired DoubleClick for $3.1 billion. The acquisition was strategically important for Google, providing access to DoubleClick's advanced ad-serving technology and established industry ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Generalized Second-price Auction
The generalized second-price auction (GSP) is a non-truthful auction mechanism for multiple items. Each bidder places a bid. The highest bidder gets the first slot, the second-highest, the second slot and so on, but the highest bidder pays the price bid by the second-highest bidder, the second-highest pays the price bid by the third-highest, and so on. First conceived as a natural extension of the Vickrey auction, it conserves some of the desirable properties of the Vickrey auction. It is used mainly in the context of keyword auctions, where sponsored search slots are sold on an auction basis. The first analyses of GSP are in the economics literature by Edelman, Ostrovsky, and SchwarzBenjamin Edelman, Michael Ostrovsky, and Michael Schwarz:Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords. American Economic Review 97(1), 2007 pp 242-259 and by Varian.H. R. Varian:Position auctions. International Journal of Industrial Organ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vickrey–Clarke–Groves Auction
A Vickrey–Clarke–Groves (VCG) auction is a type of sealed-bid auction of multiple items. Bidders submit bids that report their valuations for the items, without knowing the bids of the other bidders. The auction system assigns the items in a socially optimal manner: it charges each individual the harm they cause to other bidders. It gives bidders an incentive to bid their true valuations, by ensuring that the optimal strategy for each bidder is to bid their true valuations of the items; it can be undermined by bidder collusion and in particular in some circumstances by a single bidder making multiple bids under different names. It is a generalization of a Vickrey auction for multiple items. The auction is named after William Vickrey, Edward H. Clarke, and Theodore Groves for their papers that successively generalized the idea. The VCG auction is a specific use of the more general VCG mechanism. While the VCG auction tries to make a socially optimal allocation of items, V ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Generalized Second-price Auction
The generalized second-price auction (GSP) is a non-truthful auction mechanism for multiple items. Each bidder places a bid. The highest bidder gets the first slot, the second-highest, the second slot and so on, but the highest bidder pays the price bid by the second-highest bidder, the second-highest pays the price bid by the third-highest, and so on. First conceived as a natural extension of the Vickrey auction, it conserves some of the desirable properties of the Vickrey auction. It is used mainly in the context of keyword auctions, where sponsored search slots are sold on an auction basis. The first analyses of GSP are in the economics literature by Edelman, Ostrovsky, and SchwarzBenjamin Edelman, Michael Ostrovsky, and Michael Schwarz:Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords. American Economic Review 97(1), 2007 pp 242-259 and by Varian.H. R. Varian:Position auctions. International Journal of Industrial Organ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities. Since 2006, Facebook allows everyone to register from 13 years old, except in the case of a handful of nations, where the age requirement is 14 years. , Facebook claimed almost 3.07 billion monthly active users worldwide. , Facebook ranked as the List of most-visited websites, third-most-visited website in the world, with 23% of its traffic coming from the United States. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Search
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on the Web in response to a user's query. The user enters a query in a web browser or a mobile app, and the search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of indexing that is continuously updated by automated web crawlers. This can include data mining the files and databases stored on web servers, although some content is not accessible to crawlers. There have been many search engines since the dawn of the Web in the 1990s, however, Google Search became the dominant one in the 2000s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
