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Slip-Slop-Slap
''Slip-Slop-Slap'' (originally ''Slip! Slop! Slap!'') is a mnemonic slogan for reducing unhealthy sun exposure by ''slipping'' on a shirt or rash guard, ''slopping'' on sunblock, and ''slapping'' on a sun hat. It was prominent in Australia and New Zealand during the 1980s, originating as the jingle in a televised public service announcement in which an anthropomorphic mascot named Sid the Seagull would sing and dance to the phrase. The campaign, originally funded by public donations, was launched by Cancer Council Victoria in 1981 to combat high rates of skin cancer in Australia, and achieved high nationwide awareness over its original run. It was briefly and less successfully revived in 2010, with Sid the Seagull singing to a revised jingle "Slip, Slop, Slap, Seek and Slide", adding ''seeking'' shade and ''sliding'' on wraparound sunglasses to the advice. An alternate version known as "Slip, Slop, Slap and Wrap" was used in New Zealand, where the mascot was a tiger prawn n ...
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Cancer Council Victoria
Cancer Council Victoria is a not-for-profit organisation which aims to reduce the impact of cancer in Victoria. It is an independent body that advises various groups, including government, on cancer-related issues. Cancer Council Victoria also conducts and funds cancer research, acts as an advocate for cancer patients and their families, and runs cancer prevention, education and support programs. Formerly known as The Anti-Cancer Council of Victoria, in 2002 the organisation rebranded itself as The Cancer Council Victoria. In 2008, 'The' was dropped from the name, giving the organisation its current name of 'Cancer Council Victoria'. Its logo is the daffodil, used to symbolise hope. History The Anti-Cancer Council of Victoria was established by the Victorian Government in 1936 through the Anti-Cancer Council Act. This act specified that the newly established council should remain independent of the government. Sir Edward "Weary" Dunlop and Sir Peter MacCallum have bee ...
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Shade (shadow)
Shade is the blocking of sunlight (in particular direct sunshine) by any object, and also the shadow created by that object. Shade also consists of the colors grey, black, white, etc. It may refer to blocking of sunlight by a roof, a tree, an umbrella, a window shade or blind, curtains, or other objects. As a resource In temperate and tropical zones (most places on Earth), shade is an important issue in providing cooling and shelter from harmful heat and ultraviolet emitted by the Sun. Plants Green plants produce shade by absorbing sunlight to invest as energy in photosynthesis to produce sugar. They also actively transpire, producing an additional cooling effect. In gardening terms, there are various types of shade: *Full sun – more than five hours of direct sun per day. *Part shade – two to five hours of direct sun, or all-day ' (sunlight shining through open trees). *Full shade – less than two hours of direct sun per day... Under a dense forest canopy, light in ...
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Australian Advertising Slogans
Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal Australians, indigenous peoples of Australia as identified and defined within Australian law * Australia (continent) ** Indigenous Australians * Australian English, the dialect of the English language spoken in Australia * Australian Aboriginal languages * '' The Australian'', a newspaper * Australiana, things of Australian origins Other uses * Australian (horse), a racehorse * Australian, British Columbia, an unincorporated community in Canada See also * The Australian (other) * Australia (other) * * * Austrian (other) Austrian may refer to: * Austrians, someone from Austria or of Austrian descent ** Someone who is considered an Austrian citizen, see Austrian nationality law * Austrian German dialect * S ...
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Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usuall ...
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Cancer Council (Australia)
Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body. These contrast with benign tumors, which do not spread. Possible signs and symptoms include a lump, abnormal bleeding, prolonged cough, unexplained weight loss, and a change in bowel movements. While these symptoms may indicate cancer, they can also have other causes. Over 100 types of cancers affect humans. Tobacco use is the cause of about 22% of cancer deaths. Another 10% are due to obesity, poor diet, lack of physical activity or excessive drinking of alcohol. Other factors include certain infections, exposure to ionizing radiation, and environmental pollutants. In the developing world, 15% of cancers are due to infections such as ''Helicobacter pylori'', hepatitis B, hepatitis C, human papillomavirus infection, Epstein–Barr virus and human immunodeficiency virus (HIV). These factors act, at least partly, by changing the genes of a cel ...
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Skin Cancer In Australia
Skin cancer in Australia kills over 2,000 each year, with more than 750,000 diagnosed and treated. Tanning became embedded in Australian culture and proved to be a controversial issue because of its popularity among teens and Tanning bed, solarium users, despite correlations between tanning and an increased risk of developing melanoma. Australia experienced relative success through SunSmart, skin cancer prevention campaigns started in the 1980s and continued to invest and promote awareness through government-funded mass media strategies. Although Australia has one of the highest national rates of skin cancer, mortality trends in melanoma stabilized. Tanning Australians culturally identify with the "bronzed Aussie" stereotype,, viewing it as a positive body image associated with recreational sport and exercise-orientated lifestyles. With over 90% of melanomas derived through contact with the sun, skin cancer preventive initiatives in Australia strived to change this perceptio ...
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Health Effects Of Sun Exposure
The ultraviolet radiation in sunlight has both positive and negative health effects, as it is required for the synthesis of vitamin D3 and is a mutagen. A dietary supplement can supply vitamin D without this mutagenic effect, but supplementation offers limited bioavailability and no synthesis of subdermal nitric oxide. Vitamin D has been suggested as having a wide range of positive health effects, which include strengthening bones and possibly inhibiting the growth of some cancers. UV exposure also has positive effects for endorphin levels, and possibly for protection against multiple sclerosis. Abundant visible light to the eyes gives health benefits through its association with the timing of melatonin synthesis, maintenance of normal and robust circadian rhythms, and reduced risk of seasonal affective disorder. Long-term sunlight exposure is known to be associated with the development of some types of skin cancer, skin aging, immune suppression, eye diseases such as cataract ...
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Sunburn
Sunburn is a form of radiation burn that affects living tissue, such as skin, that results from an overexposure to ultraviolet (UV) radiation, usually from the Sun. Common symptoms in humans and animals include: red or reddish skin that is hot to the touch or painful, general fatigue, and mild dizziness. Other symptoms include blistering, peeling skin, swelling, itching, and nausea. Excessive UV radiation is the leading cause of (primarily) non-malignant skin tumors,World Health Organization, International Agency for Research on Cance"Do sunscreens prevent skin cancer" Press release No. 132, 5 June 2000World Health Organization, International Agency for Research on Cance"Solar and ultraviolet radiation"IARC Monographs on the Evaluation of Carcinogenic Risks to Humans, Volume 55, November 1997 and in extreme cases can be life-threatening. Sunburn is an inflammatory response in the tissue triggered by direct DNA damage by UV radiation. When the cells' DNA is overly damage ...
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Melanoma
Melanoma, also redundantly known as malignant melanoma, is a type of skin cancer that develops from the pigment-producing cells known as melanocytes. Melanomas typically occur in the skin, but may rarely occur in the mouth, intestines, or eye (uveal melanoma). In women, they most commonly occur on the legs, while in men, they most commonly occur on the back. About 25% of melanomas develop from moles. Changes in a mole that can indicate melanoma include an increase in size, irregular edges, change in color, itchiness, or skin breakdown. The primary cause of melanoma is ultraviolet light (UV) exposure in those with low levels of the skin pigment melanin. The UV light may be from the sun or other sources, such as tanning devices. Those with many moles, a history of affected family members, and poor immune function are at greater risk. A number of rare genetic conditions, such as xeroderma pigmentosum, also increase the risk. Diagnosis is by biopsy and analysis of any skin lesio ...
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Squamous Cell Carcinoma
Squamous-cell carcinomas (SCCs), also known as epidermoid carcinomas, comprise a number of different types of cancer that begin in squamous cells. These cells form on the surface of the skin, on the lining of hollow organs in the body, and on the lining of the respiratory and digestive tracts. Common types include: * Squamous-cell skin cancer: A type of skin cancer * Squamous-cell carcinoma of the lung: A type of lung cancer * Squamous-cell thyroid carcinoma: A type of thyroid cancer * Esophageal squamous-cell carcinoma: A type of esophageal cancer * Squamous-cell carcinoma of the vagina: A type of vaginal cancer Despite sharing the name "squamous-cell carcinoma", the SCCs of different body sites can show differences in their presented symptoms, natural history, prognosis, and response to treatment. By body location Human papillomavirus infection has been associated with SCCs of the oropharynx, lung, fingers, and anogenital region. Head and neck cancer About 90% of ...
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Basal-cell Carcinoma
Basal-cell carcinoma (BCC), also known as basal-cell cancer, is the most common type of skin cancer. It often appears as a painless raised area of skin, which may be shiny with small blood vessels running over it. It may also present as a raised area with ulceration. Basal-cell cancer grows slowly and can damage the tissue around it, but it is unlikely to spread to distant areas or result in death. Risk factors include exposure to ultraviolet light, having lighter skin, radiation therapy, long-term exposure to arsenic and poor immune-system function. Exposure to UV light during childhood is particularly harmful. Tanning beds have become another common source of ultraviolet radiation. Diagnosis often depends on skin examination, confirmed by tissue biopsy. It remains unclear whether sunscreen affects the risk of basal-cell cancer. Treatment is typically by surgical removal. This can be by simple excision if the cancer is small; otherwise, Mohs surgery is generally recomme ...
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