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BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group. BBDO was named "Network of the Year" in 2005 by trade publications '' Adweek'', ''Advertising Age'' and '' Campaign''. In 2006, then-mayor of New York Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City. BBDO was named "Network of the Year" by ''The Gunn Report'' for thirteen consecutive years beginning in 2006, and it has won "Network of the Year" seven times since 2007 at the Cannes Lions International Festival of Creativity. It was named "Glob ...
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Subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unlike regional branches or divisions, subsidiaries are considered to be distinct entities from their parent companies; they are required to follow the laws of where they are incorporated, and they maintain their own executive leadership. Two or more subsidiaries primarily controlled by same entity/group are considered to be sister companies of each other. Subsidiaries are a common feature of modern business, and most multinational corporations organize their operations via the creation and purchase of subsidiary companies. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, and Citigroup, which have subsidiaries involved in many different Industry (e ...
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Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visited the Festival. They celebrated the best of creativity in brand communication, discussed industry issues, and networked with one another. The week's activities include multiple award ceremonies, as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (SAWA) felt the makers of advertis ...
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Better Living Through Chemistry
The phrase "Better Living Through Chemistry" (BLTC) is a variant of a DuPont advertising slogan, "Better Things for Better Living...Through Chemistry". DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped. Since 1999, their slogan has been "The miracles of science". The phrase "Better Living Through Chemistry" was used on products that were not affiliated with DuPont to circumvent trademark infringement. This transmutation is now more commonly used than the original. This statement is used for commentary on several different topics, from the promotion of prescription or recreational drugs, to the praise of chemicals and plastics, to the sarcastic criticism of the same. DuPont used the "Better Living Through Chemistry" slogan not to promote particular products, but to change viewers' opinions about the role of business in society. In the words of DuPont's advertising director, Charles Hackett, the advertisements sought to addre ...
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DuPont
Dupont, DuPont, Du Pont, duPont, or du Pont may refer to: People * Dupont (surname) Dupont, also spelled as DuPont, duPont, Du Pont, or du Pont is a French surname meaning "of the bridge", historically indicating that the holder of the surname resided near a bridge. , the name was the fourth most popular surname in Belgium, and , i ..., a surname of French origin * Du Pont family, one of the wealthiest families in the United States Companies * DuPont, one of the world's largest chemical companies * Du Pont Motors, a marine engine and automobile manufacturer from 1919 to 1931 * Dupont Brewery, a brewery in Belgium Places in the United States * Dupont, Colorado, an unincorporated community * Du Pont, Georgia, a town * Dupont, Indiana, a town * Dupont, Pointe Coupee Parish, Louisiana, an unincorporated community * Dupont, Ohio, a village * Dupont, Pennsylvania, a borough * Dupont, Tennessee, a community * DuPont, Washington, a city * Dupont, Wisconsin, a town * DuPont ...
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William S
William is a masculine given name of Germanic languages, Germanic origin. It became popular in England after the Norman Conquest, Norman conquest in 1066,All Things William"Meaning & Origin of the Name"/ref> and remained so throughout the Middle Ages and into the modern era. It is sometimes abbreviated "Wm." Shortened familiar versions in English include Will (given name), Will or Wil, Wills, Willy, Willie, Bill (given name), Bill, Billie (given name), Billie, and Billy (name), Billy. A common Irish people, Irish form is Liam. Scottish people, Scottish diminutives include Wull, Willie or Wullie (as in Oor Wullie). Female forms include Willa, Willemina, Wilma (given name), Wilma and Wilhelmina (given name), Wilhelmina. Etymology William is related to the German language, German given name ''Wilhelm''. Both ultimately descend from Proto-Germanic ''*Wiljahelmaz'', with a direct cognate also in the Old Norse name ''Vilhjalmr'' and a West Germanic borrowing into Medieval Latin ''Wil ...
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La Palina
La Palina is an American cigar brand that holds historical significance in the realms of radio and advertising. The brand received sponsorship from the Congress Cigar Company, which was under the ownership of Sam Paley, the father of CBS founder William S. Paley William Samuel Paley (September 28, 1901 – October 26, 1990) was an American businessman, primarily involved in the media, and best known as the chief executive who built the Columbia Broadcasting System (CBS) from a small radio network into o .... La Palina gained a notable association with Kate Smith's initial CBS radio network program titled "''Kate Smith and Her Swanee Music''". In recent times, William C. Paley, the grandson of Sam Paley, has reclaimed the rights to the La Palina name and currently produces La Palina cigars once again. Within the context of La Palina cigar boxes, the interior and exterior images featured Goldie Drell Paley, Sam Paley's wife, dressed in a Spanish costume. The name "La Palina" ...
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