La Palina is a brand of American

cigars A cigar is a rolled bundle of dried and fermented tobacco leaves made to be smoked. Cigars are produced in a variety of sizes and shapes. Since the 20th century, almost all cigars are made of three distinct components: the filler, the binder le ...

that is of particular note in the history of radio and advertising. The Congress Cigar Company (run by Sam Paley, father of

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...

founder

William S. Paley William Samuel Paley (September 28, 1901 – October 26, 1990) was an American businessman, primarily involved in the media, and best known as the chief executive who built the Columbia Broadcasting System (CBS) from a small radio network into o ...

) sponsored

Kate Smith Kathryn Elizabeth Smith (May 1, 1907 – June 17, 1986) was an American contralto. Referred to as The First Lady of Radio, Smith is well known for her renditions of Irving Berlin's "God Bless America" & "When The Moon Comes Over The Mountain". ...

's first CBS radio network program ''Kate Smith and Her Swanee Music''. Sam Paley's grandson, William C. Paley, has reacquired rights to the name and is producing La Palina cigars again. Sam Paley's wife, Goldie Drell Paley, appeared in Spanish costume on cigar box interior and exterior images. Liberally translated from Spanish, "La Palina" is derived from "the female Paley," hence the portrait used in marketing the product.

References

Cigar brands {{Product-stub