Renée Mauborgne
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Renée Mauborgne
Renée Mauborgne (born 1963) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book ''Blue Ocean Strategy''. Career Renée Mauborgne had studied and taught at the Ross School of Business, University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ..., before joining INSEAD. Mauborgne is a INSEAD distinguished fellow. Publications Books Mauborgne has published two books and numerous articles on strategic management of multinational corporations. * 2005: '' Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant''. Wit ...
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INSEAD
INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe ( Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San Francisco, United States). As a graduate-only business school, INSEAD offers a full-time Master of Business Administration, an executive MBA (EMBA), a Master of Finance, a PhD in management, a Master in Management, Business Foundations Post-Graduate degrees, and a variety of executive education programs. Its MBA, taught in English, is consistently ranked among the best in the world. The MBA has produced the second most CEOs of the world’s 500 largest companies, second only to Harvard Business School's, and the sixth most billionaires. Despite its relatively small size as a specialist, graduate-only university, INSEAD educated 2nd most C-suite executives of listed companies in the world's 19 biggest economies, only second to Harvard U ...
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France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pacific and Indian Oceans. Its Metropolitan France, metropolitan area extends from the Rhine to the Atlantic Ocean and from the Mediterranean Sea to the English Channel and the North Sea; overseas territories include French Guiana in South America, Saint Pierre and Miquelon in the North Atlantic, the French West Indies, and many islands in Oceania and the Indian Ocean. Due to its several coastal territories, France has the largest exclusive economic zone in the world. France borders Belgium, Luxembourg, Germany, Switzerland, Monaco, Italy, Andorra, and Spain in continental Europe, as well as the Kingdom of the Netherlands, Netherlands, Suriname, and Brazil in the Americas via its overseas territories in French Guiana and Saint Martin (island), ...
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Fontainebleau
Fontainebleau (; ) is a commune in the metropolitan area of Paris, France. It is located south-southeast of the centre of Paris. Fontainebleau is a sub-prefecture of the Seine-et-Marne department, and it is the seat of the ''arrondissement'' of Fontainebleau. The commune has the largest land area in the Île-de-France region; it is the only one to cover a larger area than Paris itself. The commune is closest to Seine-et-Marne Prefecture, Melun. Fontainebleau, together with the neighbouring commune of Avon and three other smaller communes, form an urban area of 36,724 inhabitants (2018). This urban area is a satellite of Paris. Fontainebleau is renowned for the large and scenic forest of Fontainebleau, a favourite weekend getaway for Parisians, as well as for the historic Château de Fontainebleau, which once belonged to the kings of France. It is also the home of INSEAD, one of the world's most elite business schools. Inhabitants of Fontainebleau are sometimes called '' ...
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Blue Ocean Strategy
''Blue Ocean Strategy'' is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. An expanded edition of the book was published in 2015, while a sequel entitled ''Blue Ocean Shift'' was published in 2017. Book layout and concepts The book is divided into three parts: # The first part presents key concepts of blue ocean strategy, including Value Innovation – the simultaneous pursuit of differentiation and low cost – and key analytical tools and frameworks such as the strategy canvas and the four actions framework. The four actions framework ...
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Ross School Of Business
The Stephen M. Ross School of Business, also known as Michigan Ross, is the business school of the University of Michigan, a public research university in Ann Arbor, Michigan. Founded in 1924, the school is ranked among the best business schools in the world by ''The Economist'', ''Financial Times'', ''QS World University Rankings'', '' U.S. News & World Report'', and ''Bloomberg Businessweek''. The Ross School of Business offers bachelor's, master's, and doctoral degrees, as well as an executive education program. Its Bachelor of Business Administration (BBA), Master of Business Administration (MBA), and Executive Education programs have been ranked among the top in the U.S. and the world. Ross also offers dual degrees with other University of Michigan colleges and schools. The Distinguished Leader Certificate is offered by the Executive Education program. History Early history (1900–1923) The first business courses were offered at the University of Michigan in 1900. E ...
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University Of Michigan
, mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As of October 25, 2021. , president = Santa Ono , provost = Laurie McCauley , established = , type = Public research university , academic_affiliations = , students = 48,090 (2021) , undergrad = 31,329 (2021) , postgrad = 16,578 (2021) , administrative_staff = 18,986 (2014) , faculty = 6,771 (2014) , city = Ann Arbor , state = Michigan , country = United States , coor = , campus = Midsize City, Total: , including arboretum , colors = Maize & Blue , nickname = Wolverines , sporti ...
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Multinational Corporation
A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. Control is considered an important aspect of an MNC, to distinguish it from international portfolio investment organizations, such as some international mutual funds that invest in corporations abroad simply to diversify financial risks. Black's Law Dictionary suggests that a company or group should be considered a multinational corporation "if it derives 25% or more of its revenue from out-of-home-country operations". Most of the largest and most influential companies of the modern age are publicly traded multinational corporations, including '' Forbes Global 2000'' companies. History Colonialism Th ...
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1963 Births
Events January * January 1 – Bogle–Chandler case: Commonwealth Scientific and Industrial Research Organisation scientist Dr. Gilbert Bogle and Mrs. Margaret Chandler are found dead (presumed poisoned), in bushland near the Lane Cove River, Sydney, Australia. * January 2 – Vietnam War – Battle of Ap Bac: The Viet Cong win their first major victory. * January 9 – A total penumbral lunar eclipse is visible in the Americas, Europe, Africa, and Asia, and is the 56th lunar eclipse of Lunar Saros 114. Gamma has a value of −1.01282. It occurs on the night between Wednesday, January 9 and Thursday, January 10, 1963. * January 13 – 1963 Togolese coup d'état: A military coup in Togo results in the installation of coup leader Emmanuel Bodjollé as president. * January 17 – A last quarter moon occurs between the penumbral lunar eclipse and the annular solar eclipse, only 12 hours, 29 minutes after apogee. * January 19 – Soviet spy Ghe ...
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Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ...
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Business Educators
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated and e ...
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Academic Staff Of INSEAD
An academy (Attic Greek: Ἀκαδήμεια; Koine Greek Ἀκαδημία) is an institution of secondary or tertiary higher learning (and generally also research or honorary membership). The name traces back to Plato's school of philosophy, founded approximately 385 BC at Akademia, a sanctuary of Athena, the goddess of wisdom and skill, north of Athens, Greece. Etymology The word comes from the ''Academy'' in ancient Greece, which derives from the Athenian hero, ''Akademos''. Outside the city walls of Athens, the gymnasium was made famous by Plato as a center of learning. The sacred space, dedicated to the goddess of wisdom, Athena, had formerly been an olive grove, hence the expression "the groves of Academe". In these gardens, the philosopher Plato conversed with followers. Plato developed his sessions into a method of teaching philosophy and in 387 BC, established what is known today as the Old Academy. By extension, ''academia'' has come to mean the accumulation, dev ...
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