Renée Mauborgne (born 1963) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

. Mauborgne is also the co-director of the

Fontainebleau Fontainebleau (; ) is a commune in the metropolitan area of Paris, France. It is located south-southeast of the centre of Paris. Fontainebleau is a sub-prefecture of the Seine-et-Marne department, and it is the seat of the ''arrondissement ...

-based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book ''

Blue Ocean Strategy ''Blue Ocean Strategy'' is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for ...

''.

Career

Renée Mauborgne had studied and taught at the

Ross School of Business The Stephen M. Ross School of Business, also known as Michigan Ross, is the business school of the University of Michigan, a public research university in Ann Arbor, Michigan. Founded in 1924, the school is ranked among the best business schools i ...

University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...

, before joining INSEAD. Mauborgne is a INSEAD distinguished fellow.

Publications

Books

Mauborgne has published two books and numerous articles on strategic management of multinational corporations. * 2005: '' Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant''. With W. Chan Kim. Boston, Massachusetts: Harvard Business School Press. * 2017: ''Blue Ocean Shift. Beyond Competing''. With W. Chan Kim. New York: Hachette Books

Articles

* Kim, W. Chan, and Renee A. Mauborgne. "Procedural justice, attitudes, and subsidiary top management compliance with multinationals" corporate strategic decisions." Academy of management journal 36.3 (1993): 502-526. * Kim, W. Chan, and Renée Mauborgne. "Value innovation." Harvard Business Review 1 (1997). * Kim, W. Chan, and Renée Mauborgne. "Strategy, value innovation, and the knowledge economy." Sloan management review 40 (1999): 41–54.

References

1963 births Living people Business educators Academic staff of INSEAD American business theorists {{US-academic-bio-stub