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Blue Ocean Strategy
''Blue Ocean Strategy'' is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. An expanded edition of the book was published in 2015, while a sequel entitled ''Blue Ocean Shift'' was published in 2017. Book layout and concepts The book is divided into three parts: # The first part presents key concepts of blue ocean strategy, including Value Innovation – the simultaneous pursuit of differentiation and low cost – and key analytical tools and frameworks such as the strategy canvas and the four actions framework. The four actions framework ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Renée Mauborgne
Renée Mauborgne (born 1963) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book ''Blue Ocean Strategy''. Career Renée Mauborgne had studied and taught at the Ross School of Business, University of Michigan, before joining INSEAD. Mauborgne is a INSEAD distinguished fellow. Publications Books Mauborgne has published two books and numerous articles on strategic management of multinational corporations A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i .... * 2005: '' Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant''. With ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Motion Detection
Motion detection is the process of detecting a change in the position of an object relative to its surroundings or a change in the surroundings relative to an object. It can be achieved by either mechanical or electronic methods. When it is done by natural organisms, it is called motion perception. Methods Motion can be detected by monitoring changes in: *Infrared light (passive and active sensors) *Visible light (video and camera systems) *Radio frequency energy (radar, microwave and tomographic motion detection) *Sound (microphones, other acoustic sensors) *Kinetic energy (triboelectric, seismic, and inertia-switch sensors) *Magnetism (magnetic sensors, magnetometers) *Wi-Fi Signals ( WiFi Sensing) Mechanical The most basic forms of mechanical motion detection utilize a switch or trigger. For example, the keys of a typewriter use a mechanical method of detecting motion, where each key is a switch that is either off or on, and each letter that appears is a result of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Co-opetition (book)
''Co-opetition: A Revolution Mindset that Combines Competition and Cooperation'' is a non-fiction book on coopetition (co-operative competition), business strategy, and game theory by Adam M. Brandenburger and Barry J. Nalebuff. The book was initially published by Crown Business on May 1, 1996. As of 2015, the book is still available in its 9th printing. Overview Coopetition or co-opetition is a neologism coined to describe the concept of cooperation between competitors. Coopetition is a portmanteau of cooperation and competition. The text discusses at length the notion of coopetition, a business strategy gained from game theory to demonstrate when it is better for competitors to work together rather than to go up against one another in contest. The authors use many examples to show the simultaneous interplay between competition and cooperation. Their research added to previous industry analysis such as Michael Porter’s five forces model, which focused almost entirely on compe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gary Hamel
Gary P. Hamel (born 1954) is an American management consultant. He is a founder of Strategos, an international management consulting firm based in Chicago. Biography Hamel graduated from Andrews University in 1975, and from Ross School of Business at the University of Michigan in 1990. Hamel has worked as a visiting professor of International Business at the University of Michigan and at Harvard Business School; he currently teaches as a visiting Professor of Strategic Management at the London Business School. Work Gary Hamel is the originator (with C.K. Prahalad) of the concept of core competencies. He is also the director of the Woodside Institute, a nonprofit research foundation based in Woodside, California. He was a founder of the consulting firm Strategos, serving as chairman until 2003. The UTEK Corporation acquired Strategos in 2008 in an all-stock transaction as reported by the SEC. In 2012 Strategos became an independent strategy and innovation consultancy on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Business Theorists
This is an annotated list of important business writers.The Harvard Business Review asked 200 management gurus—the business thinkers most often mentioned in the media and management literature—who their gurus were. For their responses, see ''here''. It is in alphabetical order based on last name. For quick navigation, click on one of the letters: A * David Aaker (born 1938) - marketing, brand strategy * Wil van der Aalst * James Abegglen (1926–2007) - management and business in Japan * Bodo Abel * Russell L. Ackoff (1919–2009) - operations research, organizational theory * John Adair (born 1934) - leadership * Karol Adamiecki (1866–1933) - management * Ichak Adizes * Niclas Adler (born 1971) - Swedish organizational theorist * Charles Constance César Joseph Matthieu d'Agoult * Yoji Akao * Ali Akdemir * Mark Albion (born 1951) - values-based business * Howard E. Aldrich (born 1940s) - American sociologist and organizational theorist * Leon P. Alford ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and consumption patterns. Consumer behaviour also investigates on the influences on the consumer, from soci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deductive Reasoning
Deductive reasoning is the mental process of drawing deductive inferences. An inference is deductively valid if its conclusion follows logically from its premises, i.e. if it is impossible for the premises to be true and the conclusion to be false. For example, the inference from the premises "all men are mortal" and "Socrates is a man" to the conclusion "Socrates is mortal" is deductively valid. An argument is ''sound'' if it is ''valid'' and all its premises are true. Some theorists define deduction in terms of the intentions of the author: they have to intend for the premises to offer deductive support to the conclusion. With the help of this modification, it is possible to distinguish valid from invalid deductive reasoning: it is invalid if the author's belief about the deductive support is false, but even invalid deductive reasoning is a form of deductive reasoning. Psychology is interested in deductive reasoning as a psychological process, i.e. how people ''actually'' dra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Falsifiability
Falsifiability is a standard of evaluation of scientific theories and hypotheses that was introduced by the philosopher of science Karl Popper in his book '' The Logic of Scientific Discovery'' (1934). He proposed it as the cornerstone of a solution to both the problem of induction and the problem of demarcation. A theory or hypothesis is falsifiable (or refutable) if it can be ''logically'' contradicted by an empirical test that can potentially be executed with existing technologies. Popper insisted that, as a logical criterion, it is distinct from the related concept "capacity to be proven wrong" discussed in Lakatos' falsificationism. Even being a logical criterion, its purpose is to make the theory predictive and testable, thus useful in practice. Popper opposed falsifiability to the intuitively similar concept of verifiability. Verifying the claim "All swans are white" would theoretically require observing all swans, which in actuality, is not possible. In contrast, o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Control Group
In the design of experiments, hypotheses are applied to experimental units in a treatment group. In comparative experiments, members of a control group receive a standard treatment, a placebo, or no treatment at all. There may be more than one treatment group, more than one control group, or both. A placebo control group can be used to support a double-blind study, in which some subjects are given an ineffective treatment (in medical studies typically a sugar pill) to minimize differences in the experiences of subjects in the different groups; this is done in a way that ensures no participant in the experiment (subject or experimenter) knows to which group each subject belongs. In such cases, a third, non-treatment control group can be used to measure the placebo effect directly, as the difference between the responses of placebo subjects and untreated subjects, perhaps paired by age group or other factors (such as being twins). For the conclusions drawn from the results of an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Company (magazine)
''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Webber and Bill Taylor, two former ''Harvard Business Review'' editors, and publisher Mortimer Zuckerman. The publication's early competitors included ''Red Herring'', ''Business 2.0'' and ''The Industry Standard''. In 1997, ''Fast Company'' created an online social network, the "Company of Friends" which spawned a number of groups that began meeting. At one point the Company of Friends had over 40,000 members in 120 cities, although by 2003 that number had declined to 8,000. In 2000, Zuckerman sold ''Fast Company'' to Gruner + Jahr, majority owned by media giant Bertelsmann, for $550 million. Just as the sale was completed, the dot-com bubble burst, leading to significant losses and a decline in circulation. Webber and Taylor left the ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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