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Rawimpact
Rawimpact Lifestyle Brand (Stylized RAWiMPACT) is an American lifestyle brand founded in 2010 by Andre Ricks. It includes streetwear apparel, snapback hats, skateboards, backpacks and accessories. History The initial products were a collection snapback hats and crewneck sweatshirts sold in Kalamazoo, Michigan at the brands flagship brick-and-mortar retail store. The grand opening included autograph signing from boxing legend Thomas 'Hitman' Hearns. Rawimpact was awarded 'New Business' of The Year by the Kalamazoo, Gazette and Western Herald in March 2011. In April 2012, Rawimpact was recognized by Western Michigan University and the National Pan-Hellenic Council for sponsoring campus-wide festival that had record breaking numbers with student attendance. In 2013, the second retail location was opened in Sterling Heights, Michigan. The brand expanded to include skateboard, backpacks and accessories to its catalogue. Rawimpact was recognized by the City of Detroit for bei ...
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Andre Ricks
Andre Ricks (born September 12, 1986) is a former NCAA Division I basketball player. Early life Andre Ricks was born in Detroit, Michigan and is the son of Maxine Ricks and Daniel Paul. Andre comes from a legendary boxing family which includes his father Danny "MadDog" Paul who won the Olympics and Golden Gloves in 1978 representing legendary Kronk boxing team, uncle seven-time World Champion Thomas "Hitman" Hearns , and IBF World Champion Jimmy “The RingMaster” Paul. March 2001 Andre made a guest appearance playing against AND-1 Streetball Live Tour at Calihan Hall where he quickly earned a name for himself as “The Seatbelt”. Andre Ricks starred at Detroit Pershing High School where he led Pershing to a 23–6 record as a senior as one of several NCAA Division I recruits on the team. He averaged 18.3 points, 6.0 assists and 4.0 steals and averaged 16.0 points, 5.0 assists and 3.0 steals per outing as a junior. Ricks played in Detroit all-star game and was named ...
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Clothing Industry
Clothing industry or garment industry summarizes the types of trade and industry along the production and value chain of clothing and garments, starting with the textile industry (producers of cotton, wool, fur, and synthetic fibre), embellishment using embroidery, via the fashion industry to apparel retailers up to trade with second-hand clothes and textile recycling. The producing sectors build upon a wealth of clothing technology some of which, like the loom, the cotton gin, and the sewing machine heralded industrialization not only of the previous textile manufacturing practices. Clothing industries are also known as allied industries, fashion industries, garment industries, or soft good industries. Terminology By the early 20th century, the industry in the developed world often involved immigrants in "sweat shops", which were usually legal but were sometimes illegally operated. They employed people in crowded conditions, working manual sewing machines, and being paid le ...
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Sportswear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments include tracksuits, shorts, T-shirts and polo shirts. Specialized garments include swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing) and leotards (for gymnastics). Sports footwear include trainers, football boots, riding boots, and ice skates. Sportswear also includes bikini and some crop tops. Sportswear is also at times worn as casual fashion clothing. For most sports the athletes wear a combination of different items of clothing, e.g. sport shoes, pants and shirts. In some sports, protective gear may need to be worn, such as helmets or American football body armour. Especially in team sports which involved blocking, intercepting, or pursuing small, hard projectiles such as cricket, baseball, ...
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Clothing
Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural products found in the environment, put together. The wearing of clothing is mostly restricted to human beings and is a feature of all human societies. The amount and type of clothing worn depends on gender, body type, social factors, and geographic considerations. Garments cover the body, footwear covers the feet, gloves cover the hands, while hats and headgear cover the head. Eyewear and jewelry are not generally considered items of clothing, but play an important role in fashion and clothing as costume. Clothing serves many purposes: it can serve as protection from the elements, rough surfaces, sharp stones, rash-causing plants, insect bites, by providing a barrier between the skin and the environment. Clothing can insulate against ...
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Fashion Accessory
In fashion, an accessory is an item used to contribute, in a secondary manner, to an individual's outfit. Accessories are often chosen to complete an outfit and complement the wearer's look. They have the capacity to further express an individual's identity and personality. Accessories come in different shapes, sizes, hues, etc. The term came into use in the 20th century. Types Fashion accessories can be loosely categorized into two general areas: those that are carried and those that are worn. Traditionally carried accessories include purses and handbags, hand fans, parasols and umbrellas, wallets, canes, and ceremonial swords. Accessories that are worn may include jackets, boots and shoes, cravats, ties, hats, bonnets, belts and suspenders, gloves, muffs, necklaces, bracelets, watches, eyewear, sashes, shawls, scarves, lanyards, socks, pins, piercings, rings, and stockings. The type of accessory that an individual chooses to wear or carry to complement their outfi ...
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Skateboards
A skateboard is a type of sports equipment used for skateboarding. They are usually made of a specially designed 7-8 ply maple plywood deck and polyurethane wheels attached to the underside by a pair of skateboarding trucks. The skateboarder moves by pushing with one foot while the other foot remains balanced on the board, or by pumping one's legs in structures such as a bowl or half pipe. A skateboard can also be used by simply standing on the deck while on a downward slope and allowing gravity to propel the board and rider. If the rider's leading foot is their right foot, they are said to ride "goofy". The two main types of skateboards are the longboard and the shortboard. The shape of the board is also important: the skateboard must be concaved to perform tricks. History Skateboarding started in California in the 1950s. The first skateboards were made from roller skates attached to a board. Skateboarding gained in popularity because of surfing: in fact, skateboarding wa ...
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Lifestyle Brand
A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.page 16 Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and other promotions used to gain mind share in their target market. They often operate from an ideology, hoping to attract a relatively high number of people and ultimately become a recognised social phenomenon. A lifestyle brand is an ideology created by a brand. An organisation achieves a lifestyle brand by evoking an emotional connection with its customers,Kim & Brandon, 2010 creating a consumer desire to be affiliated with a particular group or brand.Austin & Matos, 2013 The consumer will believe that their identity will be reinforced if they publicly associate themselves with a particular life ...
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Thomas Hearns
Thomas Hearns (born October 18, 1958) is an American former professional boxer who competed from 1977 to 2006. Nicknamed the "Motor City Cobra", and more famously "The Hitman", Hearns's tall, slender build and oversized arms and shoulders allowed him to move up over fifty pounds in his career and become the first boxer in history to win world titles in five weight divisions: welterweight, light middleweight, middleweight, super middleweight and light heavyweight. Hearns was named Fighter of the Year by ''The Ring'' magazine and the Boxing Writers Association of America in 1980 and 1984; the latter following his knockout of Roberto Durán. Hearns was known as a devastating puncher throughout his career, even at cruiserweight, despite having climbed up five weight classes. He is ranked number 18 on ''The Rings list of 100 greatest punchers of all time. He currently ranks #78 in BoxRec ranking of the greatest pound for pound boxers of all time. On June 10, 2012, Hearns was induct ...
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Kalamazoo Gazette
The ''Kalamazoo Gazette'' is the daily newspaper in Kalamazoo, Michigan, and is part of MLive Media Group, Michigan's largest local media organization. ''The Gazette'' publishes seven days a week. Papers are available for home delivery on Thursday and Sunday. History Originally founded in 1833 by John D. Defrees as the ''Michigan Statesman and St. Joseph Chronicle'', the paper's name was shortened to the ''Michigan Statesman'' after it was purchased by Henry Gilbert. The paper became the ''Kalamazoo Gazette'' in 1837. In April 2010, the ''Gazette'' announced it would pay $1,525,000 to the City of Kalamazoo to avoid lawsuits seeking $4 million in previously awarded tax breaks related to the 2002 expansion of their downtown Kalamazoo printing facility. The 2002 expansion cost the ''Gazette'' $33 million, including $20 million in new equipment. The breaks were awarded on the condition that the ''Gazette'' maintain 175 jobs related to the expansion until 2014. On November 2, 2011 ...
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National Pan-Hellenic Council
The National Pan-Hellenic Council (NPHC) is a collaborative umbrella council composed of historically African American fraternities and sororities also referred to as Black Greek Letter Organizations (BGLOs). The NPHC was formed as a permanent organization on May 10, 1930, on the campus of Howard University, in Washington, D.C. with Matthew W. Bullock as the active Chairman and B. Beatrix Scott as Vice-Chairman. NPHC was incorporated under the laws of the State of Illinois in 1937. The council promotes interaction through forums, meetings, and other media for the exchange of information and engages in cooperative programming and initiatives through various activities and functions. Each constituent member organization determines its own strategic direction and program agenda. Today, the primary purpose and focus of member organizations remains camaraderie and academic excellence for its members and service to the communities they serve. Each promotes community awareness and a ...
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Heineken
Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 February 1864, Gerard Adriaan Heineken (1841–1893) bought De Hooiberg (The Haystack) brewery on the Nieuwezijds Achterburgwal canal in Amsterdam, a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris and it began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France. In Heineken's early years, the beer won four awards: *''Med ...
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Las Vegas
Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas Valley metropolitan area and is the largest city within the greater Mojave Desert. Las Vegas is an internationally renowned major resort city, known primarily for its gambling, shopping, fine dining, entertainment, and nightlife. The Las Vegas Valley as a whole serves as the leading financial, commercial, and cultural center for Nevada. The city bills itself as The Entertainment Capital of the World, and is famous for its luxurious and extremely large casino-hotels together with their associated activities. It is a top three destination in the United States for business conventions and a global leader in the hospitality industry, claiming more AAA Five Diamond hotels than any other city in the world. Today, Las Vegas annually ranks as one ...
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