Rawimpact Lifestyle Brand (Stylized RAWiMPACT) is an American
lifestyle brand
A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.page 16 Lifestyle brands seek to inspire, guide, and motivate people, with the goal of ...
founded in 2010 by
Andre Ricks
Andre Ricks (born September 12, 1986) is a former NCAA Division I basketball player.
Early life
Andre Ricks was born in Detroit, Michigan and is the son of Maxine Ricks and Daniel Paul. Andre comes from a legendary boxing family which includes ...
. It includes streetwear apparel, snapback hats, skateboards, backpacks and accessories.
History
The initial products were a collection snapback hats and crewneck sweatshirts sold in Kalamazoo, Michigan at the brands flagship brick-and-mortar retail store. The grand opening included autograph signing from boxing legend
Thomas 'Hitman' Hearns.
Rawimpact was awarded 'New Business' of The Year by the
Kalamazoo, Gazette and Western Herald in March 2011.
In April 2012, Rawimpact was recognized by Western Michigan University and the
National Pan-Hellenic Council for sponsoring campus-wide festival that had record breaking numbers with student attendance.
In 2013, the second retail location was opened in Sterling Heights, Michigan. The brand expanded to include skateboard, backpacks and accessories to its catalogue.
Rawimpact was recognized by the City of Detroit for being a marquee sponsor at Detroit's 'Summer-Jamz 16' along with
Heineken powered by WGPR Hot 107.5 in June 2013.
Rawimpact was recognized for sponsoring the winner of the State Farm College Slam Dunk Championship televised on ESPN that featured Rawimpact merchandise 2013.
In 2014, the brand expanded and opened its signature basketball gym in
Las Vegas, NV
Las Vegas (; Spanish language, Spanish for "The Meadows"), often known simply as Vegas, is the List of United States cities by population, 25th-most populous city in the United States, the most populous city in the U.S. state, state of Neva ...
where pro-workouts are held.
The signature basketball gym was recognized by
KVVU-TV
KVVU-TV (channel 5) is a television station licensed to Henderson, Nevada, United States, serving the Las Vegas area as an affiliate of the Fox network. Owned by Gray Television, the station maintains studios at the Broadcast Center on West Sunse ...
News for its impact in Las Vegas Community 2018.
In 2019 the signature basketball gym hosted Jr. NBA youth girls basketball camp with over 200 girls in attendance.
In 2020, Rawimpact was recognized for donating over 2000 face mask and apparel to the City of Detroit during the COVID-19 pandemic.
References
External links
* {{official website, https://shoprawimpact.com
Companies based in Kalamazoo, Michigan
Clothing companies established in 2010
Clothing companies of the United States